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1. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
XM.603 Industry Analysis and Competition.
Page 1
.
THAI MERRY CO., LTD.
Team Member
5302010110
5302010128
5302010169

2. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Industry Analysis.
Page 2
Agenda.
Company Profile
1a Exploration
XMBA
Diamond Analysis
XMBA
Why India?
SWOT Analysis
5 Forces Analysis
Scenario Analysis
Stakeholder Analysis
Conclusion

3. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Industry Analysis.
Page 3
Agenda.
Company Profile
1a Exploration
XMBA
Diamond Analysis
XMBA
Why India?
SWOT Analysis
5 Forces Analysis
Scenario Analysis
Stakeholder Analysis
Conclusion

4. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 4
Thai Merry Co., Ltd.
Product.

5. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 5
Thai Merry Co., Ltd.
Company Overview.
. . 2527 TAIYO ..
2536 N.S.B.
97 11
1. ( . . .)
2. ISO 9994

6. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 6
Thai Merry Co., Ltd.
Company Overview.
1. TAIYO
2. *
3. *
( :* )
55 : 45
3,000 5
3
- 540,000,000 1,600
- 20
45
540,000,000
24

7. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 7
Thai Merry Co., Ltd.
.

8. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 8
Thai Merry Co., Ltd.
.
1.
2.
3. 97
4.
.
Total Cost = Fixed Cost + Variable Cost
Fixed Cost = + + + + +
Variable Cost = + + + +

9. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Thai Merry Co., Ltd.
Value Chain.
Page 9
End User
-
-

10. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Industry Analysis.
Page 10
Agenda.
Company Profile
1a Exploration
XMBA
Diamond Analysis
XMBA
Why India?
SWOT Analysis
5 Forces Analysis
Scenario Analysis
Stakeholder Analysis
Conclusion

11. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 11
1. BIC 720
2. SHIENGHAI 600
3. TAIYO 540
Cost Leadership Strategy

12. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Industry Analysis.
Page 12
Agenda.
Company Profile
1a Exploration
XMBA
Diamond Analysis
XMBA
Why India?
SWOT Analysis
5 Forces Analysis
Scenario Analysis
Stakeholder Analysis
Conclusion

13. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 13
Porter’s Diamond

14. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 14
Porter’s Diamond
1. Demand Factor
( )
1.1
1.2
1.3 - -
1.4

15. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 15
Porter’s Diamond
2. Related and
Supporting Industry
(
)
97% 97%

16. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 16
Porter’s Diamond
3. Demand Condition
( )

17. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 17
Porter’s Diamond
4. Context for Firm
Strategy and Rivalry
(
)
2

18. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 18
Porter’s Diamond
5. The role od
Government
( )

19. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 19
Porter’s Diamond
6. Chance ( )
FTA FTA

20. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Industry Analysis.
Page 20
Agenda.
Company Profile
1a Exploration
XMBA
Diamond Analysis
XMBA
Why India?
SWOT Analysis
5 Forces Analysis
Scenario Analysis
Stakeholder Analysis
Conclusion

21. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 21
3,287,590
7
7,516.6 .
(New Delhi)

22. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 22
( )
2
( )
IT,
115,547,678 ( 2009 World
Bank
(FTA) Thailand India FTA ( 1 . .47) * 2555/2558
ASEAN India FTA ( 1 . .53)

23. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 23
90
3
GDP
2

24. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 24 World bank data

25. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 25 World bank data

26. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 26 World bank data

27. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 27 World bank data

28. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 28

29. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Industry Analysis.
Page 29
Agenda.
Company Profile
1a Exploration
XMBA
Diamond Analysis
XMBA
Why India?
SWOT Analysis
5 Forces Analysis
Scenario Analysis
Stakeholder Analysis
Conclusion

30. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 30
Thai Merry Co., Ltd.
SWOT Analysis
Strength •
•
•
• ISO 9994
Weakness •
Opportunity •
•
•
Threat •
• 50%
• ,

31. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Industry Analysis.
Page 31
Agenda.
Company Profile
1a Exploration
XMBA
Diamond Analysis
XMBA
Why India?
SWOT Analysis
5 Forces Analysis
Scenario Analysis
Stakeholder Analysis
Conclusion

32. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 32
Industry Analysis.
The Five Forces of Competition Model.

33. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 33
Five Forces Analysis.
Threat of New Entrants.
Capital
Requirements
,
Economy of Scale
Thai Merry
, ,

34. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 34
Five Forces Analysis.
Threat of New Entrants.
Cost Advantage Thai Merry
Independent
of Size
Access to
Distribution
Local Partner

35. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 35
Five Forces Analysis.
Bargaining Power of Suppliers.
Supplier Supplier Supplier
concentration
Raw Material Key
Ingredient 97%

36. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 36
Five Forces Analysis.
Bargaining Power of Buyers.
Buyer Switching
Costs
Switching Costs

37. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 37
Five Forces Analysis.
Threat of Substitute Products.
Performance
Relationship of
Substitutes
, , ,
,
( )

38. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 38
Five Forces Analysis.
Rivalry among Competing Firms.
Degree of
Concentration and
Balance among
Competitors First Mover

39. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Industry Analysis.
Page 39
Agenda.
Company Profile
1a Exploration
XMBA
Diamond Analysis
XMBA
Why India?
SWOT Analysis
5 Forces Analysis
Scenario Analysis
Stakeholder Analysis
Conclusion

40. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 40
Technology Forecast
Performance/Functionality
•
•
Diminishing Returns
Time

41. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 41
Scenario Analysis.
Key Drivers& Trends Affecting.
20 :

42. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 42
Scenario Planning.
Scenario in a 2-by-2 matrix.
Scenario 1 (- , +) Scenario 2 (+ , +)
• •
• •
( )
Scenario 3 (- , -)
Scenario 4 (+ , -)
•
•
•
•

43. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 43
Scenario Analysis.
.
R&D

44. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Industry Analysis.
Page 44
Agenda.
Company Profile
1a Exploration
XMBA
Diamond Analysis
XMBA
Why India?
SWOT Analysis
5 Forces Analysis
Scenario Analysis
Stakeholder Analysis
Conclusion

45. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 45
Stakeholder Analysis
2 (1.1 )
120 30%
5% 30-69
90%
Partner
Supplier , ,

46. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Industry Analysis.
Page 46
Agenda.
Company Profile
1a Exploration
XMBA
Diamond Analysis
XMBA
Why India?
SWOT Analysis
5 Forces Analysis
Scenario Analysis
Stakeholder Analysis
Conclusion

47. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 47
Thai Merry Co., Ltd.
• 2
• First Mover
•
•
•
• (Key Success Factor)
(First Mover)

48. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 48
Thai Merry Co., Ltd.
• Cost Leadership Strategy
• (Partnership)
•
•
Know How
•
•

49. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 49
Thai Merry Co., Ltd.
10
• 100
• 20
•

50. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
Thank you for your attention
March 8th, 2011
Page 50