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How Product and Design
   Come Together




      Charlotte UX Group
        June 14, 2010

        Jason Silverstein
quick intro

•   hi.

•   unc - chem, journ. // smu - biz

•   video > internet des/dev > inet biz.

•   thsn > nba > thsn > ss > y > oi > acbj

•   husband. dad. health & fitness. sports. photo.

•   @sleuth // jasonsilverstein.com
introduction to product




  up first: new or existing
new: products usually start vague
or want to improve on @#$%
existing products: layers...
...and constant
 renovations or
      additions
a few assumptions




 (to help todayʼs flow)
you understand market(s)
you want profit
you have passion for your
product and audience
you want to work for your goals
you have a team or org
products do die :-/




    (*moment of silence.*)
product framework(s)
people, process & product

• people - the product organization
  • egos. camaraderie. leadership.
• process - activities & workflow
  • distinct groups. right tools. versions.
• product - the initiative(s)
  • features. roadmaps. ownership.
uniqueness of product org roles

• product manager
• sales & business development
• marketing (and/or content)
• engineering, systems and ops
• customer service
• and now...
more specialization!
UX/UED as host/hostess (?)




subtitle: you own more than “pretty”
visible parts of the house, inc. entrance
interior design, too (visual design)
some info/site
    architecture
(interaction design)
providing good guest /
 visitor cues (usability)
“other things as assigned”

• prototyping / testing
• “you figure it out”
• banner ads (still happens, I know)
• interpreting and communicating
  alignment with business/pms

• more...
examples of UX/product alignment
interfaces: little things do matter
consistency, site-wide (style guide)
consistency, network-style (ex. 1)
consistency, network-style (ex. 2)
follow internet “standard” UI
in closing


•   UX is the presentation of business goals

•   specialization is double-edged

•   you must communicate, have passion

•   you must be ok with change

•   letʼs chat (more!)
end

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