16. people, process & product
• people - the product organization
• egos. camaraderie. leadership.
• process - activities & workflow
• distinct groups. right tools. versions.
• product - the initiative(s)
• features. roadmaps. ownership.
17. uniqueness of product org roles
• product manager
• sales & business development
• marketing (and/or content)
• engineering, systems and ops
• customer service
• and now...
24. “other things as assigned”
• prototyping / testing
• “you figure it out”
• banner ads (still happens, I know)
• interpreting and communicating
alignment with business/pms
• more...
31. in closing
• UX is the presentation of business goals
• specialization is double-edged
• you must communicate, have passion
• you must be ok with change
• letʼs chat (more!)