Event Overview for Ireland Event.

1. Cost Effective Sales & Marketing
– Solutions for Uncertain Times
Industry leading CRM solutions for less than the price
of a monthly phone bill
The Gibson Hotel, Dublin 1, April 6th 2011, 9am – 1pm
The emphasis on sales and research into Sales & Marketing
marketing effectiveness increases Effectiveness – what’s working,
daily, and the quickest route to what’s not - and provide an insight
achieving this is to ensure sales into the common challenges Sales
and marketing teams have access Directors are facing.
to the tools and capabilities they Benefits of attending
need to unlock the full potential Oracle will present their world-
of their customer, partner and class CRM solution that can be • Customer case studies
stakeholder relationships: fully operational and delivering
increased sales within a matter of • Those attending the event will be automatically
• Sales features to improve weeks for less than the cost of a registered for a free 30 day trial of CRM On
productivity and forecasting monthly mobile phone bill. You will Demand as well being provided with guidance
also hear from customers who have on the best way to run a pilot project
• Marketing features to enhance already deployed the solution and
campaign effectiveness the benefits they have realised, • Networking lunch where you will have the
see a live demonstration of CRM chance to talk with representatives from
• Service features to continually On Demand, understand a low Oracle, Miller Heiman, CRM specialist partner
improve customer satisfaction cost approach to implementation
Enigen and your industry peers
and come away with a clear
During the briefing, leading Sales understanding of why your • Live demonstration of CRM On Demand
Performance Company Miller organisation should be considering
Heiman will present the latest such a solution.

2. About Miller Heiman About Oracle CRM Agenda
On Demand
Miller Heiman brings precision 9.00am Registration & arrival refreshments
to the art of selling. Their simple, Brought to you by the #1 company 9.30am Opening remarks -
powerful processes and tools in CRM, Oracle CRM On Demand Conor Gleeson, Senior Director
help drive performance. Miller gives you the power to break down Oracle Direct Applications &
Heiman has been defining and departmental silos and gain a
Consulting Sales
documenting successful selling for 360-degree view of your customers.
more than 30 years. They produce A highly comprehensive yet fast-to- 9:40am Latest Trends in Sales & Marketing
-
the largest, most comprehensive deploy CRM solution, Oracle CRM learning from the leaders -
global research study on sales On Demand goes far beyond any
Mark Hilton, UK Sales VP , Miller Heiman
effectiveness – the Miller Heiman other software-as-a-service offering.
Sales Best Practices Study. Bring clarity to your sales processes; 10:20am Sales and Marketing Effectiveness
This study, combined with the build loyal, long-term customer Oracle Tony Gleeson, CRM OD Sales
-
experience of working shoulder-to- relationships; accelerate productivity; Consulting Manager
shoulder with the world's leading boost call centre efficiency; and
companies, has kept Miller Heiman derive customer intelligence. With
11.00am Refreshment break
relevant over three decades of Oracle CRM On Demand you can 11.15am Customer case study
change. Over one million alumni do all this and more – leveraging
worldwide can testify to the impact an easy-to-use and highly tailorable 11:45am Demonstration of Oracle CRM
Miller Heiman has had on their solution offered at a predictable per On Demand
career and their income. user, per month price. 12.15pm Networking lunch
About the venue 1:00pm Close
The Gibson Hotel The Gibson Hotel is located right in
Point Village the heart of the bustling centre of
Dublin 1 Dublin. For more information visit:
To register
Tel: +353 (0)1 681 5000 http://www.thegibsonhotel.ie/ Places are limited, so please let us know at your
earliest convenience if you would like to attend.
Government Personnel and Agencies Contact Angela Moyle on:
We are pleased to provide attendance at this event at no cost to government personnel when appropriate under applicable laws and agency policies. Oracle is committed
to high standards of ethical conduct and does not intend to offer an inappropriate gift or create even the appearance of impropriety. By attending this event and accepting Email: angela.moyle@oracle.com
any gifts which may be offered, the attendee certifies that he/she is able to do so in compliance with applicable laws and the internal rules of his/her organization. Oracle
reserves the right to limit attendance accordingly and pursuant to Oracle policy. The cost of the refreshments available without charge at this event is valued at €65 per
person. We are pleased to accept payment for any portion of this event to facilitate compliance with applicable gift and ethics requirements.
Tel: +44 (0)121 701 0050
Please contact Matthijs Veenema at matthijs.veenema@oracle.com at with any questions or concerns about this disclosure.