Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Building Me Inc. - Your online personal brand
1. Building Me Inc. Online
Jason Atkins
Email: atkins.jason@gmail.com
Twitter: @jayatkins
LinkedIn: http://www.linkedin.com/in/jayatkins
Facebook: www.facebook.com/atkins.jason
2. “Success is neither magical nor mysterious. Success is the natural
consequence of consistently applying the basic fundamentals.”
- Jim Rohn
6. The Online World
Over 3.5 billion conversations online daily
Over 500 million searches online daily
7. The Online World
Over 3.5 billion conversations online daily
Over 500 million searches online daily
Over 70% of companies use online tools to screen candidates
8. The Online World
Over 3.5 billion conversations online daily
Over 500 million searches online daily
Over 70% of companies use online tools to screen candidates
More than 50% of Americans watch video online
9. The Online World
Over 3.5 billion conversations online daily
Over 500 million searches online daily
Over 70% of companies use online tools to screen candidates
More than 50% of Americans watch video online
Recruiters say social media sites validate resumes - it’s hard to lie to colleagues and friends
10. The Online World
Over 3.5 billion conversations online daily
Over 500 million searches online daily
Over 70% of companies use online tools to screen candidates
More than 50% of Americans watch video online
Recruiters say social media sites validate resumes - it’s hard to lie to colleagues and friends
11. The Online World
Over 3.5 billion conversations online daily
Over 500 million searches online daily
Over 70% of companies use online tools to screen candidates
More than 50% of Americans watch video online
Recruiters say social media sites validate resumes - it’s hard to lie to colleagues and friends
12. The Online World
Over 3.5 billion conversations online daily
Over 500 million searches online daily
Over 70% of companies use online tools to screen candidates
More than 50% of Americans watch video online
Recruiters say social media sites validate resumes - it’s hard to lie to colleagues and friends
Sources:
2009 Jobvite recruitment survey - www.jobvite.com
eMarketer.com
Alexa
24. Another way to look at the theory
I think the easiest way to prove the theory is a mathematical
equation
25. Another way to look at the theory
I think the easiest way to prove the theory is a mathematical
equation
Take the total population of the world - 6,706,993,152
26. Another way to look at the theory
I think the easiest way to prove the theory is a mathematical
equation
Take the total population of the world - 6,706,993,152
Use the root power of 6 (to represent the degrees of
separation) and you get 43.43
27. Another way to look at the theory
I think the easiest way to prove the theory is a mathematical
equation
Take the total population of the world - 6,706,993,152
Use the root power of 6 (to represent the degrees of
separation) and you get 43.43
That means if you know 44 people (let’s round it up) that don't
know each other and each person on average knows the same
then you could get to anyone in the world in 6 degrees
28. Another way to look at the theory
I think the easiest way to prove the theory is a mathematical
equation
Take the total population of the world - 6,706,993,152
Use the root power of 6 (to represent the degrees of
separation) and you get 43.43
That means if you know 44 people (let’s round it up) that don't
know each other and each person on average knows the same
then you could get to anyone in the world in 6 degrees
46. #1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.
Facebook Metrics
47. #1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.
Facebook Metrics
- More than 200 million active users
48. #1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.
Facebook Metrics
- More than 200 million active users
- More than 100 million users log on to Facebook at least once each day
49. #1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.
Facebook Metrics
- More than 200 million active users
- More than 100 million users log on to Facebook at least once each day
- More than 30 million users update their statuses at least once per day
50. #1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.
Facebook Metrics
- More than 200 million active users
- More than 100 million users log on to Facebook at least once each day
- More than 30 million users update their statuses at least once per day
- More than 900 million photos are uploaded to the site each month
51. #1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.
Facebook Metrics
- More than 200 million active users
- More than 100 million users log on to Facebook at least once each day
- More than 30 million users update their statuses at least once per day
- More than 900 million photos are uploaded to the site each month
- More than 10 million videos uploaded each month
52. #1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.
Facebook Metrics
- More than 200 million active users
- More than 100 million users log on to Facebook at least once each day
- More than 30 million users update their statuses at least once per day
- More than 900 million photos are uploaded to the site each month
- More than 10 million videos uploaded each month
- More than 2.5 million events are created each month
53. #1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.
Facebook Metrics
- More than 200 million active users
- More than 100 million users log on to Facebook at least once each day
- More than 30 million users update their statuses at least once per day
- More than 900 million photos are uploaded to the site each month
- More than 10 million videos uploaded each month
- More than 2.5 million events are created each month
- 70% of users are outside of the United States
54. #1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.
Facebook Metrics
- More than 200 million active users
- More than 100 million users log on to Facebook at least once each day
- More than 30 million users update their statuses at least once per day
- More than 900 million photos are uploaded to the site each month
- More than 10 million videos uploaded each month
- More than 2.5 million events are created each month
- 70% of users are outside of the United States
- More than 52,000 applications available on Facebook
55. #1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.
Facebook Metrics
- More than 200 million active users
- More than 100 million users log on to Facebook at least once each day
- More than 30 million users update their statuses at least once per day
- More than 900 million photos are uploaded to the site each month
- More than 10 million videos uploaded each month
- More than 2.5 million events are created each month
- 70% of users are outside of the United States
- More than 52,000 applications available on Facebook
- More than two-thirds of Facebook users are outside of college
56. #1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.
Facebook Metrics
- More than 200 million active users
- More than 100 million users log on to Facebook at least once each day
- More than 30 million users update their statuses at least once per day
- More than 900 million photos are uploaded to the site each month
- More than 10 million videos uploaded each month
- More than 2.5 million events are created each month
- 70% of users are outside of the United States
- More than 52,000 applications available on Facebook
- More than two-thirds of Facebook users are outside of college
- The fastest growing demographic is those 35 years old and older
57. #1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.
Facebook Metrics
- More than 200 million active users
- More than 100 million users log on to Facebook at least once each day
- More than 30 million users update their statuses at least once per day
- More than 900 million photos are uploaded to the site each month
- More than 10 million videos uploaded each month
- More than 2.5 million events are created each month
- 70% of users are outside of the United States
- More than 52,000 applications available on Facebook
- More than two-thirds of Facebook users are outside of college
- The fastest growing demographic is those 35 years old and older
- More then 5 billion minutes are spent on Facebook each day
58. #1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.
Facebook Metrics
- More than 200 million active users
- More than 100 million users log on to Facebook at least once each day
- More than 30 million users update their statuses at least once per day
- More than 900 million photos are uploaded to the site each month
- More than 10 million videos uploaded each month
- More than 2.5 million events are created each month
- 70% of users are outside of the United States
- More than 52,000 applications available on Facebook
- More than two-thirds of Facebook users are outside of college
- The fastest growing demographic is those 35 years old and older
- More then 5 billion minutes are spent on Facebook each day
- More than 30 million users access Facebook from their mobile devices
61. #2 - LinkedIn - Social Networking for Professionals
Your online resume
- Professionals
accomplishments
- Career history
- Education
- Associations
- Certifications
- Skills
- Network
- Recommendations
62. #2 - LinkedIn - Social Networking for Professionals
Your online resume
- Professionals
accomplishments
- Career history
- Education
- Associations
- Certifications
- Skills
- Network
- Recommendations
“Not having a LinkedIn profile is for some employers not only a major liability, but a
sign that the candidate is horribly out of touch” - unknown
71. #4 - YouTube - Online Video
Ranks as #1 Online Video Property
72. #4 - YouTube - Online Video
Ranks as #1 Online Video Property
- Over 100 million members
73. #4 - YouTube - Online Video
Ranks as #1 Online Video Property
- Over 100 million members
- In January 2009, 147 million people watched an
average of 101 videos per person
74. #4 - YouTube - Online Video
Ranks as #1 Online Video Property
- Over 100 million members
- In January 2009, 147 million people watched an
average of 101 videos per person
- Founded in 2005 sold in 2006 for $1.65 billion
75. #4 - YouTube - Online Video
Ranks as #1 Online Video Property
- Over 100 million members
- In January 2009, 147 million people watched an
average of 101 videos per person
- Founded in 2005 sold in 2006 for $1.65 billion
76. #4 - YouTube - Online Video
Ranks as #1 Online Video Property
- Over 100 million members
- In January 2009, 147 million people watched an
average of 101 videos per person
- Founded in 2005 sold in 2006 for $1.65 billion
77. #5 - Myspace - The Original Personal Social Network
78. #5 - Myspace - The Original Personal Social Network
- Started in 2003
79. #5 - Myspace - The Original Personal Social Network
- Started in 2003
- Facebook overtook them in traffic and
users in late 2008
80. #5 - Myspace - The Original Personal Social Network
- Started in 2003
- Facebook overtook them in traffic and
users in late 2008
- Still has over 56 million unique visitors
monthly
81. #5 - Myspace - The Original Personal Social Network
- Started in 2003
- Facebook overtook them in traffic and
users in late 2008
- Still has over 56 million unique visitors
monthly
- 8 Million images uploaded daily
82. #5 - Myspace - The Original Personal Social Network
- Started in 2003
- Facebook overtook them in traffic and
users in late 2008
- Still has over 56 million unique visitors
monthly
- 8 Million images uploaded daily
- 60K new videos daily
87. Step 1 - Setup a Google Account
www.gmail.com
As Google acquires web
properties it ties them all together
with a single login - so it’s best to
have one
89. Step 2 - Setup a Google Profile
www.google.com/profiles
90. Step 2 - Setup a Google Profile
www.google.com/profiles
91. Step 2 - Setup a Google Profile
www.google.com/profiles
Fairly new tool from Google and
since they own 50% of the search
market it makes sense to ensure
they know who you are and your
information is accurate.
93. Step 3 - Get Your Own Domain if Available
Domain names are one of the most important components of getting found.
I always recommend to register your name if it’s available - less then $10/year
Even if you don’t use it you will be happy you have it one day.
94. Step 3 - Get Your Own Domain if Available
Domain names are one of the most important components of getting found.
I always recommend to register your name if it’s available - less then $10/year
Even if you don’t use it you will be happy you have it one day.
95. Step 3 - Get Your Own Domain if Available
Domain names are one of the most important components of getting found.
I always recommend to register your name if it’s available - less then $10/year
Even if you don’t use it you will be happy you have it one day.
97. Step 4 - Setup a LinkedIn Profile
www.LinkedIn.com
98. Step 4 - Setup a LinkedIn Profile
www.LinkedIn.com
99. Step 4 - Setup a LinkedIn Profile
www.LinkedIn.com
Free vs. Paid - Paid lets you send InMails (email
messages within LinkedIn) to those people who
are not currently in your network.
100. Step 4 - Setup a LinkedIn Profile
www.LinkedIn.com
Free vs. Paid - Paid lets you send InMails (email
messages within LinkedIn) to those people who
are not currently in your network.
- Use keywords in your descriptions (profile summary, career, hobbies, etc)
- Add connections (past and current bosses, colleagues, clients and customers,
vendors, friends, etc.)
- Join Groups (where are the people you want to connect with)
- Give recommendations and request recommendations
- Create a protocol for accepting LinkedIn invitations.
- USE SPELL CHECK
- Be Professional
102. Step 5 - Setup a Facebook Profile
www.facebook.com
103. Step 5 - Setup a Facebook Profile
www.facebook.com
104. Step 5 - Setup a Facebook Profile
www.facebook.com
- Your photo is the first thing people notice.
- Again create a protocol for accepting
connections
- Always remember content eventually
becomes visible - transparency is the world
we live in
106. Step 6 - Setup a Myspace Profile
www.myspace.com
107. Step 6 - Setup a Myspace Profile
www.myspace.com
108. Step 6 - Setup a Myspace Profile
www.myspace.com
- Very similar to Facebook so follow the same
rules
- Make sure you think about your custom
URL when you set it up - you can’t change it
once it’s done
110. Step 7 - Setup a Twitter Account
www.twitter.com
111. Step 7 - Setup a Twitter Account
www.twitter.com
112. Step 7 - Setup a Twitter Account
www.twitter.com
- Although you may not use it get your Twitter
account name while you can - just like the
domain, once its taken its gone for good
116. Daily
1.) Add connections from people you met, email with, etc.
2.) Wish people in your network happy birthday. Facebook lists birthdays of people in your
network on the right hand side.
117. Daily
1.) Add connections from people you met, email with, etc.
2.) Wish people in your network happy birthday. Facebook lists birthdays of people in your
network on the right hand side.
3.) Update your status on the different sites (ping.fm) with something meaningful. I usually add a
link in my updates back to something like my blog - if you don’t have a update then clear you
previous one. Always ensure things are relevant and timely.
118. Daily
1.) Add connections from people you met, email with, etc.
2.) Wish people in your network happy birthday. Facebook lists birthdays of people in your
network on the right hand side.
3.) Update your status on the different sites (ping.fm) with something meaningful. I usually add a
link in my updates back to something like my blog - if you don’t have a update then clear you
previous one. Always ensure things are relevant and timely.
4.) Comment on updates that are appropriate (you have knowledge on).
119. Daily
1.) Add connections from people you met, email with, etc.
2.) Wish people in your network happy birthday. Facebook lists birthdays of people in your
network on the right hand side.
3.) Update your status on the different sites (ping.fm) with something meaningful. I usually add a
link in my updates back to something like my blog - if you don’t have a update then clear you
previous one. Always ensure things are relevant and timely.
4.) Comment on updates that are appropriate (you have knowledge on).
5.) Approve connection requests
120. Daily
1.) Add connections from people you met, email with, etc.
2.) Wish people in your network happy birthday. Facebook lists birthdays of people in your
network on the right hand side.
3.) Update your status on the different sites (ping.fm) with something meaningful. I usually add a
link in my updates back to something like my blog - if you don’t have a update then clear you
previous one. Always ensure things are relevant and timely.
4.) Comment on updates that are appropriate (you have knowledge on).
5.) Approve connection requests
6.) Scan your Twitter feed for great information
121. Daily
1.) Add connections from people you met, email with, etc.
2.) Wish people in your network happy birthday. Facebook lists birthdays of people in your
network on the right hand side.
3.) Update your status on the different sites (ping.fm) with something meaningful. I usually add a
link in my updates back to something like my blog - if you don’t have a update then clear you
previous one. Always ensure things are relevant and timely.
4.) Comment on updates that are appropriate (you have knowledge on).
5.) Approve connection requests
6.) Scan your Twitter feed for great information
7.) Reweet things of relevance or new things that could be valuable to other people
124. Weekly
1.) Review your groups and answer questions that are relevant to you
2.) Join new groups
125. Weekly
1.) Review your groups and answer questions that are relevant to you
2.) Join new groups
3.) Look at the number of people that visit your profile and how they are
126. Weekly
1.) Review your groups and answer questions that are relevant to you
2.) Join new groups
3.) Look at the number of people that visit your profile and how they are
4.) Post new content (pictures, videos, notes, etc)
127. Weekly
1.) Review your groups and answer questions that are relevant to you
2.) Join new groups
3.) Look at the number of people that visit your profile and how they are
4.) Post new content (pictures, videos, notes, etc)
5.) Connect with people in your network you’ve haven’t connected with recently
128. Tools to use
Ping.fm - update your status on multiple sites at once - www.ping.fm
Tweetdeck - follow your twitter feed (I use on my iphone) - www.tweetdeck.com
Nambu - the tool I use to follow my twitter feed - www.nambu.com
Delicious - book marking tool - www.delicious.com
Blogger or Wordpress - blogging tools - www.blogger.com or www.wordpress.com
RSS - feed tool that I use within MS Outlook to monitor blogs I follow
130. Other sites to check out
Flickr - photo sharing site - www.flickr.com
Xing - similar to LinkedIn - www.xing.com
Slideshare - presentations are available for viewing - www.slideshare.net
Orkut - social networking site - www.orkut.com
Friendster - social networking site - www.friendster.com
Friendfeed - www.friendfeed.com
hi5 - social networking site - www.hi5.com
Six Apart - blogging tools - www.sixapart.com
bebo - social networking site - www.bebo.com
scribd - social publishing - www.scribd.com
Stumbleupon - another social bookmarking site - www.stumpleupon.com
Digg - another social bookmarking site - www.digg.com
132. Me Inc. - Your Online Brand
Every individual is now an entrepreneur
133. Me Inc. - Your Online Brand
Every individual is now an entrepreneur
Every person will have an online professional identity
134. Me Inc. - Your Online Brand
Every individual is now an entrepreneur
Every person will have an online professional identity
Your Network = your success
Reid Hoffman - CEO LinkedIn
135. Questions?
You can always contact me
Jason Atkins
Email: atkins.jason@gmail.com
Twitter: @jayatkins
LinkedIn: http://www.linkedin.com/in/jayatkins
Facebook: www.facebook.com/atkins.jason
