Sell a home during the winter with these tips from expert real estate investor Jason Cohen Pittsburgh

1. How to Sell a
Home in the
Winter
Jason Cohen Pittsburgh
Expert Real Estate Investor
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2. Selling a House
During the Winter
Since we just got out of something
called a polar vortex here, we at
Jason Cohen Pittsburgh decided
that this was the optimal time to
discuss strategies to sell a home
in the winter.

3. 
Not -8˚, 20 MPH winds, lingering snow on the
ground winter we just experienced, but winter in
general.
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4. It’s difficult to sell a house in the
winter. There’s less daylight, it’s
cold, icy, and generally unpleasant
to be driving around, checking out
houses.

5. Keep the heat up.
 Yeah,
you’re not living there, so it’s tempting
to try to save money on the gas bill, but it’s
worth it.
 You don’t want to scare potential buyers away
with chilly indoor air.
 Make them feel like it’s not winter. Make them
feel like it’s a great place to live.
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6. Get rid of the snow.
 Your
property has to be accessible and safe
for potential buyers to get to your home.
 Additionally, after the holidays, snow loses its
magic. It’s no longer a winter wonderland – it’s
a hassle.
 So, when you want to sell a home in the
winter, keep up with shoveling. Make the
house stand out, even if it’s in what appears
to be bleak tundra. Lack of snow also boosts
curb appeal.
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7. Make it as bright as possible.
 Winter
is often dark and dreary. Don’t let your
house be that way, too. Liberate it from the
drab gray of winter.
 Be sure that all the lighting in your home is
cleaned, so the lights can gleam as brightly as
possible.
 Even just replace 40-watt light bulbs with 75watt versions.
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8. Make it seem warm.
necessarily lived in — get rid of your
personal family stuff that may alienate
potential buyers and make it difficult for them
to see themselves living there — but cozy.
 Simple things like putting a throw on the
couch shows that it’s a cozy place during the
winter.
 Not
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9. Keep the windows clean.
 Not
only does this enable the natural light to
shine through, it also enhances the appeal of
the house.
 Grime could easily be mistaken for old. Dirt
shows on a clear surface more visibly than on
opaque surfaces.
 And, you don’t want to give the impression
that anything in the house is unkempt.
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10. Emphasize convenience during
winter.
 Is
your home on a snow emergency route?
 What about a bus line?
 Any civic amenities during winter will help sell
a house during winter.
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11. Aromas
 Use
inviting scents to entice buyers. Use
warming scents that are appropriate to and
associated with the season.
 When you sell a home in the winter, spray
fragrances infused with cinnamon, like apple
pie and pumpkin.
 Obviously, don’t overdo it. Use it sparingly –
the point it not to make potential buyers think
they are moving into a bakery.
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12.  It’s
a difficult task to sell a house in the winter.
You can’t compete with a polar vortex. But, at
Jason Cohen Pittsburgh, we know how to
make every effort to make a property shine
even in the chilly, bleak, dark, snowy days of
winter.

13. Visit jasoncohenpittsburgh.com
for more real estate tips