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Welcome to Twin Cities Thursday Happy Hours “Happy Hour Social Media Talk”,[object Object]
Thanks to Our Sponsors!,[object Object],Thanks for Donations!,[object Object]
	Social Media For BusinessesPresented by: 	Jason Douglas	Online Marketing Manager, Spyder Trap Online Marketing	Twitter: @jasondouglas; @spyder_trap	Email: jdouglas@spydertrap.com,[object Object]
Social Media For Business,[object Object],Recent survey says: small businesses (100 or fewer employees) using social media:,[object Object],25% of small businesses have found social    networking sites useful for developing leads,[object Object],14% of respondents said they are using social networking for information or business advice,[object Object],(Tech Journal South),[object Object],Social media can be scary for some,[object Object],It’s an unknown; different than the norm,[object Object],Social Media For Business,[object Object]
Overview,[object Object],Definition,[object Object],Overview of key channels,[object Object],Why use social media?,[object Object],The big question… ,[object Object],Businesses using social media successfully,[object Object],Social Media For Business,[object Object]
What is social media?,[object Object],Definition: ,[object Object],“A category of sites that is based on user participation and user-generated content.”,[object Object],searchenginewatch.com,[object Object],Social Media For Business,[object Object]
Key Players in Social Media,[object Object],a social networking service for high school, college, university, corporate, non-profit, military and geographic communities,[object Object],social networking and micro-blogging service that enables its users to send and read other users' updates,[object Object],a video sharing website on which users can upload and share videos,[object Object],Social Media For Business,[object Object]
Key Players in Social Media,[object Object],business-oriented social networking site,[object Object],free and open-source blog publishing application	,[object Object],Social Media For Business,[object Object]
Why use social media?,[object Object],Create or increase online presence,[object Object],Engage with fans/evangelists/critics,[object Object],Search Engine Optimization (SEO)/Inbound Links,[object Object],Enhance your company’s brand/image,[object Object],Humanize your company brand/image,[object Object],Buzz,[object Object],Focus groups,[object Object],Possibilities are endless,[object Object],Social Media For Business,[object Object]
The BIG question…	,[object Object],How do you measure ROI in social media? ,[object Object],Social Media For Business,[object Object]
How to measure ROI in social media,[object Object],First: determine your investment,[object Object],Second: observe, listen and monitor,[object Object],Third: state your objective(s) for each channel,[object Object],Fourth: pin down what you want to track,[object Object],Fifth:  track results,[object Object],Social Media For Business,[object Object]
How to measure ROI in social media,[object Object],Determine Your Investment,[object Object],Note: sites are free to use,[object Object],Employee time,[object Object],Setup,[object Object],Management,[object Object],Maintenance/updates,[object Object],Ongoing education,[object Object],Agency/Firm fees,[object Object],Social Media For Business,[object Object]
How to measure ROI in social media,[object Object],Observe, listen, and monitor,[object Object],Share of voice,[object Object],Tone of voice,[object Object],Create action/reaction plan,[object Object],Make business decisions based on information,[object Object],Social Media For Business,[object Object]
How to measure ROI in social media,[object Object],Determine the Objective(s),[object Object],Increase visibility,[object Object],Create new conversation,[object Object],Increase share of voice,[object Object],Improve tone of voice,[object Object],Customer service channel,[object Object],Leads and sales,[object Object],Social Media For Business,[object Object]
How to measure ROI in social media,[object Object],Determine what and how to measure:,[object Object],Metric,[object Object],Share of Voice/Mentions,[object Object],Interactions,[object Object],Tone of Voice,[object Object],Support Issues,[object Object],Measurement,[object Object],[object Object]
Increase/Decrease
Positive/Negative
Increase/Decrease
Solved/UnsolvedWhat this can effect,[object Object],Brand equity ,[object Object],lead generation,[object Object],sales,[object Object],brand awareness,[object Object],new customers,[object Object],customer loyalty,[object Object],Social Media For Business,[object Object]
Social Media For Business,[object Object],Keys to success:,[object Object],Integration with all marketing efforts,[object Object],Realistic objective(s),[object Object],Commitment to the cause,[object Object],Tracking ,[object Object],Social Media For Business,[object Object]
Social Media For Business,[object Object],Who is using social media well?,[object Object],Social Media For Business,[object Object]
Social Media For Business,[object Object],Social Media For Business,[object Object]
Social Media For Business,[object Object],Social Media For Business,[object Object]

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