1. IBM WebSphere Portal:
The Front End of SOA

2. Portal Principle
 Combines portlets (application user
interfaces and/or content) together
into one unified presentation
 Delivers a highly personalized
experience, considering role,
personal settings, and device
settings
 Separates site design, site/page
assembly/administration, from
application design
 Provides application integration,
collaboration, single sign-on services
and much more
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3. WebSphere Portal
We provide a framework, for
delivering role based, context
composite applications
and/or process driven, composite
applications
role-based
that make people more process-
productive, driven
in the context of what they do
everyday in context
IBM WebSphere Portal
3

4. Service Oriented Architecture:
the blueprint for change
An on demand business is an enterprise whose business processes
— integrated end-to-end across the company and with key partners,
suppliers and customers—can respond with speed to any customer
demand, market opportunity or external threat.
Why SOA?
 Flexibility
 Facilitates re-use of existing applications
 Supports effective business process implementations
 Designed for change
Aligns Business and IT goals to grow revenue and contain costs
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5. SOA Entry Points
Getting Started with SOA
 Extend the ability to collaborate inside & outside
 Enhancing people to people collaboration
 Support multi-channel delivery
Business model & process innovation
Seamless coordination between
automated and people/information
driven business processes
Increase organizational effectiveness
 Leverage information for business optimization
 Deliver trusted information real time and in context
 Reduce risk and improve visibility into business operations
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6. A Business Problem
The Call Center
 Info from call Router
portlet can populate
the call center
employee’s desktop


Jake Neuman
 Productivity is Cindy Neuman
improved by
integrated disparate
applications and
allowing focus to
remain on the Special Offers
customer High Speed Internet Access
Local/Long Distance Bundle
Calling Services
 A Composite
Application
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7. New Business Requirement
Increase Sales
 Add the needed
component


Jake Neuman
 “Wire it” into the Cindy Neuman
application
Special Offers
Special Offers
Special Offers
High Speed Internet Access
High Speed Internet Access
High Speed Internet Access
Local/Long Distance Bundle
Local/Long Distance Bundle
Local/Long Distance Bundle
Calling Services
Calling Services
Calling Services
 Composition
instead of
programming
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8. An Example of Collaboration in Context
 Use Sametime
from within a
component

 ‘Buddy’ is in
context of
application, not
people you Special Offers
High Speed Internet Access
actually know Local/Long Distance Bundle
Calling Services
 User stays
focused on the
application
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9. People, Process and Information
People
Portal
Travel Approval Process
Approve
Travel
Create Book
Process
Proposal Travel
Create Notify
Request Traveler
Travel Services Travel Budgets
Budget
Air Hotel Info
Car
Travel Policies
Information
Hotel
Airline
Policy
Policy
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10. Approver can see the
information via a form.
How does the approver know if they
can afford to approve this?
10

11. You can create a travel budget view
portlet and wire it to the the form to
make this common ‘subtask’ more
efficient
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12. Portal allows you to iteratively add helper
applications as you think of process
improvements such as providing access to
experts, the traveler or the travel booker,
all in context
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13. And no matter what else comes up, Portal
can help you integrate that into the context
of any of the steps of the business
process. • Siebel to show Opportunity?
• Domino to show corporate travel
policy?
• RSS feed to show travel advisories?
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14. Components can be built with a variety of tools, and developer skills.
Components can be built independently from assembly.
WSRP Producer
WebPage/WebClipping Portlets
Workplace Dashboard
Portlet
Framework
Catalog
Gadgets &
iWidgets
E-form built with
JSR 286, Workplace Forms
168 Designer
Component built with
WSRP v2.0
Portlet Factory
3270 and iSeries
screens can be Visual Studio Developed Eclipse component built
converted to Apps with Mainsoft (IBM with Rational RAD
portlets via HATS Business Partner)
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15. The Structure of an E-form
Presentation Layer
Precision appearance/layout (replicate paper forms)
Sophisticated data types supported
Presentation formatting of data
Business Logic
Capture forms processes in the form
Guided-interview, or wizard, driven
Integrate business process workflows
Data Instances
Based on W3C XForms specification
Multiple XML payloads for integration
Validate against external XML Schemas
File Attachments
Capture complete transaction
Supplemental or associated eForms
Office documents, videos, faxes, etc.
Digital Signatures
Protect presentation, logic, data and attachments
Sign multiple, overlapping sections or complete form
Use built-in signing, digital certificates or signing pads
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16. Lotus Forms and Portal Integration
 All the value of eForms
Reduce human data entry errors

Digitally sign content

Exchange form data in a

structured, standardized format
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17. IBM WebSphere Portlet Factory
IBM WebSphere® Portlet Factory is a dedicated
portlet creation environment for WebSphere Portal that
simplifies & accelerates the development, deployment,
maintenance and reuse of custom portlets – including
SAP, Domino, PeopleSoft, Siebel, Web Service,
Business Process portlets.
 Automation  Change  Reuse
WebSphere Portlet Factory applies software automation (builders, models
and profiles) to capture design patterns and automate the creation of code.
Models combine profiled builders to create portlets. You can extend
Portlet Factory with your own custom builders.
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18. Service Oriented Architecture (SOA)
WebSphere Portlet Factory features a Data Services Layer - providing full support for the service
provider & consumer paradigm required in an SOA environment. It enables the definition of clean, well
defined service interfaces that separate the user interface from back end data.
Key Benefits
Use one data
service to
 Enables reuse of existing drive display
of multiple
assets across projects and portlets
departments
 Automates back end Reuse same
connectivity UI with
different
data
services
Reuse
 Speeds creation of new existing
assets
applications
 Flexible applications
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19. Unlimited Variations Without Maintenance Overhead
Create highly customized portals with WebSphere Portlet Factory software’s
patented automation and profiling technology. For example, portals can adapt
their structure, presentation, flow, and access rights depending on the role and
personal preferences of the user, without any additional coding by reusing existing
portlet models.
Sales Mgr
Sales VP
Regional Mgr
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20. IBM Travel Information
20

21. Fires, Customers, Agencies and Vans…
Fred’s Insurance Agency
Friendly Insurance Inc
South West Homeowners
Home and Office Agency
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22. Portal Content Services
 Web Content Management
Simplify content create for the

portal using authoring templates
 Personalization (rules and collaborative filtering)
 Feeds
Present content using
  Search
presentation templates
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23. New WebSphere Portal Accelerators Speed
Time to Value
Introducing new Business Accelerators…
Integrated packages that easily snap-on to WebSphere
Portal to deliver rapid time-to-value for specific
business challenges.
Accelerators are integrated packages that
easily snap-on to Portal to deliver rapid
time-to-value
– Highly flexible, configurable, and scalable
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24. Key Value Propositions
“I need my teams to work together
“I need to deliver low touch more effectively and efficiently, while
“I need to increase the
or no touch processing of easily accessing relevant corporate
value of my website by
transactions – to applications”
delivering real-time,
customers, partners, or
personalized data based
employees.”
on user attributes”
“I need to track my
“I need to expose business organization's goals and
processes in context of the performance against them
information, applications, to more effectively drive
and data that line of results”
business needs to make
decisions.”
“I need a cost effective
way to deliver
personalized, online
“I need a flexible IT platform where I can
training “just in time” within
pick and choose those key accelerators
the context of my
needed for delivering my portal intranet,
employees’ ongoing
extranet, or internet site.”
activities.”
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25. IBM Dashboard Accelerator:
Cutting Costs and Driving Revenue
 Drive Alignment
around a common, visible set of performance
goals
 Automate
today’s manual or resource-intensive
processes with personalized, graphical UI tailored
to each job role
 Access
performance information wherever it resides with
integrated, real-time views
 Take Action
Intuitive views enable proactive response to
issues via WebSphere Portal’s rich collaboration
and workflow integration.
Dashboard Accelerator includes Lotus ActiveInsight
and no charge access to the Dashboard KPI Catalog for
licensed customers
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26. More Speed with Dashboard KPI Catalog*
Sets of pre-built dashboard services (portlets) to accelerate
deployment of specific dashboard solutions.
Example Content:
 Configurable portlets
display best practice Key Revenue Scorecard
Sales: Revenue
Performance Indicators Rep Performance
Top Opportunities
(KPIs) Opportunities
Opportunities by Stage
Opportunities by Product
 Ability to browse by Customer List
Customer Details
horizontal segments and by Customer Satisfaction
industry
Total Warehouse Hours
Manufacturing:
 Built on flexible automation Total Production Yield
framework + SOA Total Shipped
Percent Accurate
Total Open Orders
Percent on Time
 Includes sample users and Inventory Shorts and
roles, HTML, style sheets, Damages
WIP Status
setup scripts, data Inventory Levels
definition files, etc.
 Government Specific KPI
Available NOW * No charge to licensed customers
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27. IBM Content Accelerator
 Easily manage Web content – in real time!
Rapidly develop sites through reusable out-of-the-box SOA

components, which helps improve TCO and speed ROI
Keep intranet, extranet, Internet websites and portals up-to-

date, accurate and in control
Able to leverage existing enterprise content repositories

 Improve productivity & relevance 27

28. IBM Self-Service Accelerator
Streamlines employee and manager HR

activities through an intuitive self-service front
end
Brings the power and flexibility of WebSphere

Portal, SOA, and Lotus to SAP HR
Increases efficiencies – enables a lower ratio

of HR administrators to employee.
Enhances ability to focus on strategic HR

initiatives for growing and retaining talent.
Planned to IBM Self-Service Accelerator includes Lotus
include a flexible life and events

Workforce Management
framework and easily customizable out-of-the-
box portlets for self-service tasks like updating
personal information, managing taxes,
onboarding, job transfers, etc. 28

29. IBM Collaboration Accelerator
IBM Collaboration Accelerator includes the capabilities of Lotus Sametime, Lotus
Connections, and Lotus Quickr- optimized for use within WebSphere Portal.
Capabilities of IBM Lotus® Quickr™
Capabilities of IBM Lotus® Connections
Activities Communities
Profiles
Manage ad-hoc Bring together people with
Connect team members
collaborations common interests
to their profiles for
Bookmarks
expert location
Blogs
Complement Quickr contextual team
Tag content, events, wiki
blogs with personal blogs
pages, tasks, etc...
Fastest way to share everyday business
Capabilities of IBM Lotus® Sametime® content with your teams…
• Presence awareness and enterprise • Facilitates communications and collaboration with
instant messaging supports real-time secure, role-based team workspaces.
business • Providing rich set of collaborative content and
• Web conferencing helps users to team services integrated with entire IBM portfolio
collaborate faster and smarter
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30. IBM Learning Accelerator
 A software solution that helps organizations provide a cost
effective way to deliver personalized, online training “just in
time” within the context of employees’ ongoing activities
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31. The Problem: Beyond the classic PC, reality is complex…
 Symbian V6, V7
 Palm V4, V5
 PPC2002, 2003
 Smartphone
 WAP 1.1, 2.0
 320x200
 640x480
 200x400
 120x120
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

32. The Infrastructure Challenge : define a Mobile Application Platform
How do you solve an expanding quot;M x Nquot; matrix?
M applications...
N devices
32

33. The Infrastructure Challenge : Defining a Mobile
Application Platform
How do you solve an expanding quot;M x Nquot; matrix?
M applications...
WebSphere Everyplace Mobile Portal
N devices
33

34. A Business Process Example
 Streamline Workflows
 Automate Business Processes
34

35. Simple Loan Process
Receive Receive
Mail Scan the Continue
Determine
Loan Disclosure
Disclosure form processing…
Eligibility
Application Form
Form
Two Days
One to Two Weeks
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36. Improved Loan Process
Receive Receive
Web Based Scan the Continue
Determine
Loan Disclosure
Disclosure form processing…
Eligibility
Application Form
Form
One to Two Days
36

37. Then later on, the
head of loans is
looking at her
dashboard..
37

38. Drills down and finds
the issue is that the
lenders aren’t getting
the disclosures
signed in time
38

39. 39

40. The Lender looks at
her dash board, and
notices the alert
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41. 41

42. Before sending the
email, she checks to
see what the
preferred contact
method is
42

43. 43

44. 44

45. 45

46. Mary can go to the
site and read the
disclosure (and any
targeted ads that you
want to put on that
page)
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47. 47

48. 48

49. IDC Buy vs Build Study Summary (Dec 2007)
“An Evaluation of Build Versus Buy for Portal Solutions”
http://www-306.ibm.com/software/info1/websphere/index.jsp?tab=landings/portalbuzz&S_TACT=103BEW01
 WebSphere Portal based solutions had on average a 29% lower 5-
Year TCO as compared to in-house developed portals
 Labor costs to deploy portals and applications with WebSphere Portal
were 38% lower than with in-house developed solutions
 Every $1 spent in WebSphere Portal software yielded on average
$4.80 in IT labor avoidance
 Initial deployments of portals developed on WebSphere Portal were
45% faster to market
 Portal applications developed on the WebSphere Portal platform had a
78% faster time to market 49

50. Why WebSphere Portal?
 We are the best portal available
Vision with the proven ability to execute

 We sell more portal than Microsoft, BEA, and SAP combined (IDC, 2007)
Standards based, wide choice of platforms, integration options

50

51. Questions & Answers
Thank You!
Jason Faszholz
Rob Will
Portal Sales Executive, West Region
Chief Architect
Ixion, LLC an IBM Premier Partner
IBM WebSphere Portal
jfaszholz@ixiononline.com
willrc@us.ibm.com
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