3. Olga Bukharova, Claudia Calles, Jason Fearon, Andrew Grant, Joel Martin, Sabrina Moore

7. Health Authority Post- secondary Institution Campuses chosen Fraser North Douglas College New Westminster British Columbia Institute of Technology Burnaby Simon Fraser University Burnaby Fraser South Kwantlen College Surrey Simon Fraser University Surrey Fraser East University College of the Fraser Valley Abbotsford Vancouver Island University of Victoria Victoria Malaspina University-College Nanaimo Camosun College Victoria Northern University of Northern British Columbia Prince George Interior University of British Columbia Kelowna Thompson Rivers University Kamloops Vancouver Coastal University of British Columbia Vancouver Vancouver Community College Vancouver Langara College Vancouver

30. Social smokers feel that because they smoke so little, the health effect are not relevant to their lives “ I am 21, and I still have 30 years left to get my life sorted out.” “ I do not smoke that much, so I don’t feel like it affects me.”

35. Focus creative on the immediate effects of smoking. Use only one logo on creative to reduce image clutter. More logos are used on larger media. Develop an online presence where the target market can interact with the message.