grht

2. Daniella Macolino
Danielle H.
JasonWilliams
Kwabena Ohene-Bonsu
Kimberly Conyers

3.  Context can be defined as “the circumstances
that form the setting for an
event, statement, or idea and in terms of
which it can be fully understood and
assessed”
 Sometimes , we interpret events through
virtual context ~ how we think things
work or should work based on our experience
and knowledge

4.  Establishes & applies a code that dictates
how you feel about and interpret what you
see
 Here are two examples of effects of context
which influence the perception of the same
pattern in different forms :

5. "THECAT" is a classic
example of context
effect
We have little
trouble reading
"H" and "A" in
their
appropriate
contexts, even
though they
take on the
same form in
each word.

6. A B C
The physical stimulus
'13' is the same in each
case but is perceived
differently because of
the influence of the
context in which it
appears.We EXPECT to
see a letter in the
context of other letters
of the
alphabet, whereas we
EXPECT to see numbers
in the context of other
numbers.

7.  What is your reaction to this ad?
Would you call this number?

8.  Now we will demonstrate how the same
content can have various contexts