1. INSPIRED
Mel Huang

2. Outline
People (Ch. 1~10)
Process (Ch. 11~30)
Product (Ch. 31~39)

3. Outline
People (Ch. 1~10)
Process (Ch. 11~30)
Product (Ch. 31~39)

4. People
Product
Management
Product
Marketing Project Engineering
Management
Site
Design
Operations

5. People
reference: http://www.manucornet.net

6. Outline
People (Ch. 1~10)
Process (Ch. 11~30)
Product (Ch. 31~39)

7. Process
Define
Design
Implement and
Test
After Launch

8. Process
Define
Design
Implement and
Test
After Launch

9. Process [Define]
Accessing Product Opportunities
Defining The Problem To Be Solved
Product Discovery
Defining The Right Product
Product Principles
Deciding What’s Important

10. Process [Define]
The Product Council
VP of Product VP of User
CEO, COO
Management Experience Design
VP of Engineering VP of Marketing
VP of Site VP of Customer
Operations Service

11. Process
Define
Design
Implement and
Test
After Launch

12. Process [Design]
Market Research
Understanding The Capabilities And
Limitations
Personas For Product Management
Understanding The Target User
Design vs. Implementation
Define The User Experience Before Proceeding
To Build

13. Process
Define
Design
Implement and
Test
After Launch

14. Process [Implement and Test]
Minimal Product
Cutting Features vs. Slipping Dates
Product Validation
Evidence of Valuable, Usable and Feasible
Prototype Testing
Putting Your Ideas In Front Of Real Users
Charter User Programs

15. Process
Define
Design
Implement and
Test
After Launch

16. Process [After Launch]
Improving Existing Products
Its’ Not About Adding Features
Gentle Deployment
Help Prevent User Abuse
Rapid Response
Finish What You Start And Save Entire
Release Cycles

17. Process [Further Discussions]
Agile vs. Waterfall
Startup Product Management
It’s All About Product Discovery
Innovating In Large Companies
Difficult But Worth The Effort

18. Outline
People (Ch. 1~10)
Process (Ch. 11~30)
Product (Ch. 31~39)

19. Product
Lessons From Apple
The Hardware Serves the Software
The Software Serves the User Experience
The User Experience Serves the Emotion

20. Product
Beware Of Specials
Don’t Fall Down This Slippery Slope
The New Old Thing
What Is Possible Is Constantly Changing
Usability vs. Aesthetics
Both Are Important

21. Thank You