Presented at NAIS 2012

1. Going Mobile with Your Website:
The Oakridge Story & Beyond
Presented by Jason Kern (#jasonmkern) and
Jonathan Moser (#jonmoser)
NAISHashtag: naisac12

2. Agenda
• Mobile Stats
• QR Codes
• SEO & Mobile
• Admissions & Mobile
• 59 Minute Rule
• No Flash
• School Apps
• iPad Website Editing
• Flip the classroom and think Mobile
• Finally Mobile Social Updating to a MASHUP

3. QuickTime™ and a
Animation decompressor
are needed to see this picture.
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4. Mobile Stats Video
Lets make sure our
schools are ready
for the mobile world.
QuickTime™ and a
decompressor
are needed to see this picture.

5. Mobile Stats

6. Mobile SEO
• Google dominates
mobile search
share in the US
(with roughly 98
percent)

7. • More people worldwide will access the
Internet on a mobile device than on a PC
by 2013. (source)
• Mobile searches have quadrupled in the
last year. (source)
• 77% of smartphone users visit search
engines (more than any other type of
website, including social networking). (
source)
• Nine out of ten smartphone searches
result in an action (visiting a store or
brand website, making a purchase, etc.). factoids:
(source)
• 88% of local information seekers take
action within a day, mostly within one
hour. (source)
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8. QR Codes & Print
We really need to start connecting print publication design to
the web. So here is my pitch:
• Print a beautiful folder with a sleeve in the back and the front
with five pages of engaging, visually exciting and timeless
content about the school.
• Now ask for information so you personalize the next print
piece: When a parent or student fills out an inquiry form (in
print or online) try to retrieve his or her interest areas.
Example: I like soccer and drama.
• Next, print a personalized letter to put in the admission folder
with active QR codes pointing directly to corresponding
relative content on the website and/or supply a direct URL in
the printed piece.

9. USER
empathy
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13. QR Codes

14. Admissions & Mobile

15. How does data integration benefit your Mobile
website and your Mobile App
• Data is managed in one place: your SIS
• Up-to-date
• Accurate
• Print Directory can go digital
• View calendar data, including homework!
• Pocket-sized data!
• SMS and E-mail Message to your Phone (Alerts, eNotify
Emails, Blogs, Calendars, Athletics, Academic Blogs or
Class Blogs)
• 59 Minute Rule
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16. 59 Second Rule

17. OAKRIDGE SCHOOL APP.

19. Mobile Editing

20. Flip the Classroom and Think Mobile
Kern, Jason 2/10/12
We can't access a class page via the
mobile web can we?
It should work on the iPad..
Livescribe Pencasts

22. Mobile Social
Editing

23. Thank you