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Jason Parker
Jason Parker

"Enlighten us, but make it quick." This is the 5-minute presentation I made to the Social Media Club at SEED Eco Lounge in Savannah to kick off Global Ignite Week. I spoke about SCAD's efforts in social media since launching an institutional initiative in March 2009.

EducaciónTecnologíaEmpresariales
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SCAD, meet social media. Social media, SCAD. ,[object Object]
In 2008, more people used social networks than e-mail. Forrester Research, 2008
Two-thirds of the world’s Internet population visit a social network or blogging site, accounting for almost 10 percent of all Internet time. Forrester Research, 2008
Consumer opinions online are nearly twice as trusted as search engine advertising and banner ads. Nielsen Online Global Consumer Study, 2007
 
 
 
Why? ,[object Object],[object Object],[object Object],[object Object]
How? ,[object Object],[object Object],[object Object],[object Object]
The Fashion Show Handing out “social media cards” raised awareness and contributed to outstanding traffic and conversation around the show.
Savannah Film Festival 3,000 photos were seen on Flickr in a single day. Over 2,000 related links were clicked.
SCAD.tv
Connect
Lessons Learned
Conversation trumps information
It’s not about technology
Commit
So how’d we do? ,[object Object],[object Object],[object Object]
Become a fan! http://facebook.com/scad.edu Fascinating photos! http://flickr.com/scaddotedu Thought provoking tweets! http://twitter.com/scaddotedu Very awesome videos! http://youtube.com/aboutscad
Please get in touch! I do this every day. Jason Parker Social Media Manager for SCAD [email_address] http://facebook.com/jasonmparker

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Ignite presentation

  • 1.
  • 2. In 2008, more people used social networks than e-mail. Forrester Research, 2008
  • 3. Two-thirds of the world’s Internet population visit a social network or blogging site, accounting for almost 10 percent of all Internet time. Forrester Research, 2008
  • 4. Consumer opinions online are nearly twice as trusted as search engine advertising and banner ads. Nielsen Online Global Consumer Study, 2007
  • 5.  
  • 6.  
  • 7.  
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  • 10. The Fashion Show Handing out “social media cards” raised awareness and contributed to outstanding traffic and conversation around the show.
  • 11. Savannah Film Festival 3,000 photos were seen on Flickr in a single day. Over 2,000 related links were clicked.
  • 16. It’s not about technology
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  • 19. Become a fan! http://facebook.com/scad.edu Fascinating photos! http://flickr.com/scaddotedu Thought provoking tweets! http://twitter.com/scaddotedu Very awesome videos! http://youtube.com/aboutscad
  • 20. Please get in touch! I do this every day. Jason Parker Social Media Manager for SCAD [email_address] http://facebook.com/jasonmparker