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Jason Preston
Jason Preston
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Social Media and Podcasting Jason Preston New Media Manager, Parnassus Group
The Parnassus Group ,[object Object],The Blog Business Summit The Web Community Forum Consulting
The Parnassus Group Facebook Applications Buzz Monitoring and Sentiment Social Media Outreach Strategy Blogger Engagement
What is Social Media? ,[object Object],No really, what is it?
What changes?
Podcasting 11% of online consumers in the US report that they listen to podcasts 7% of online consumers in the UK report that they listen to podcasts France: 6% Germany: 7% Japan: 4% South Korea: 0% numbers from Forrester Research
How can businesses use it?
How about some specifics? “ Character blogs are a waste of time because a character is not and never will be human” – Steve Rubel
So…what? Social media makes content distribution cheap, not content creation Podcasting is still a one-way medium Podcasts that compliment real-world activities tend to do better Make sure podcasting fits your audience
Thanks! Jason Preston New Media Manager, The Parnassus Group [email_address] http://www.parnassusgroup.com http://www.webcommunityforum.com Personal blogs: http://www.eatsleeppublish.com http://www.jason-preston.com

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Podcasting

  • 1. Social Media and Podcasting Jason Preston New Media Manager, Parnassus Group
  • 2.
  • 3. The Parnassus Group Facebook Applications Buzz Monitoring and Sentiment Social Media Outreach Strategy Blogger Engagement
  • 4.
  • 6. Podcasting 11% of online consumers in the US report that they listen to podcasts 7% of online consumers in the UK report that they listen to podcasts France: 6% Germany: 7% Japan: 4% South Korea: 0% numbers from Forrester Research
  • 8. How about some specifics? “ Character blogs are a waste of time because a character is not and never will be human” – Steve Rubel
  • 9. So…what? Social media makes content distribution cheap, not content creation Podcasting is still a one-way medium Podcasts that compliment real-world activities tend to do better Make sure podcasting fits your audience
  • 10. Thanks! Jason Preston New Media Manager, The Parnassus Group [email_address] http://www.parnassusgroup.com http://www.webcommunityforum.com Personal blogs: http://www.eatsleeppublish.com http://www.jason-preston.com