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10 Technology Marketing Trends To Watch Presentation Updated
10 Technology Marketing
     Trends to Watch
        Presented by
    Jason Piasecki, Partner
10 Technology Marketing Trends to Watch

  • Trends
  • Why They Matter
  • Questions & Answers
Your Takeaways

• What do you want to get out of today?
10. Better Browsers
10 Technology Marketing Trends To Watch Presentation Updated
Browser Market Share
Browser Trends
9. Design Rules
New Web Design Rules

•   Forget the fold
•   HTML5 and CSS3
•   Using typography as a design element
•   Large Photographic Backgrounds
•   Designing for Touch Screens, Not Mice
muskegonairport.com
8. Proliferation of Mobile Devices
Mobile Devices

•   Android
•   BlackBerry
•   iPhone
•   iPad
•   Kindle
•   Kindle Fire
Mobile Statistics




Source: CTIA Wireless Association
7. Rise of the Mobile Web
Mobile Web Statistics




Note: The mobile web will be larger than the Internet by 2015. Source: Morgan Stanley.
6. Mobile Commerce
Mobile Commerce Statistics

• One in four consumers uses a smartphone while
  shopping
• 62% are willing to buy via mobile this holiday
  season if prompted by specials
• Amazon.com sold $1 billion through its m-
  commerce site and mobile apps in 2010 and will
  sell $2 billion in 2011
5. Mobile Apps
Notable Mobile Apps

•   Siri            •   Pandora
•   Kindle          •   Dropbox
•   Scrabble        •   Yelp!
•   USA Today       •   My Fitness Pal
•   MLB At Bat      •   Angry Birds
4. Content Delivery Shift
Mlive.com
Muskegon Chronicle e-Edition
10 Technology Marketing Trends To Watch Presentation Updated
3. QR Codes
QR Code Example
QR Code Example
QR Code Example
QR Code Example
QR Code Example
2. Social Media
10 Technology Marketing Trends To Watch Presentation Updated
Facebook: DD
Facebook: Muskegon Museum of
             Art
Twitter: NY Times
LinkedIn
Company Listing
Foursquare: Pints & Quarts
Foursquare: Pints & Quarts
Social Media Campaign: Starbucks

Deals focused on improving sales and awareness:

• Free pastry day got publicity for their non-coffee offerings.
• Mayor deals often provide discounts on new products.
• Tax day’s free coffee promoted recycling — part of the
  brand’s greener image.
• Publicity in the tech and social media worlds.


 Source: Mashable
10 Technology Marketing Trends To Watch Presentation Updated
1. Cloud Computing
Cloud Computing

Cloud computing is the delivery of computing as
a service rather than a product, whereby shared
resources, software, and information are provided
to computers and other devices as a utility (like the
electricity grid) over a network (typically the
Internet).
What is the Cloud?
10 Technology Marketing Trends To Watch Presentation Updated
10 Technology Marketing Trends to Watch

 1. Cloud Computing          6. Mobile Commerce
 2. Social Media             7. Rise of the Mobile Web
 3. QR Codes                 8. Proliferation of Mobile Devices
 4. Content Delivery Shift   9. Design Rules
 5. Mobile Apps              10. Better Browsers
10 Technology Marketing Trends to Watch

  • Trends
  • Why They Matter
  • Questions & Answers
Thank You!

•   Questions
•   Answers
•   www.revel.in
•   jason@revel.in
•   facebook.com/revelmarketing
•   twitter.com/revelmarketing

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Notas del editor

  1. 3 Promises and a Guarantee Time will fly You ’ll have fun You ’ll learn something you don’t know Guarantee – You will walk out of here with tangible ideas to market your business
  2. 3 Promises and a Guarantee Time will fly You ’ll have fun You ’ll learn something you don’t know Guarantee – You will walk out of here with tangible ideas to market your business
  3. http://twitter.com/playmarshfield
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