You can't just "tell" your story anymore. You need to jazz it up. You need to get above the noise of everyone else being a storyteller. How do you do that? Video. This slide presentation provides 5 helpful tips on using video to "add some fight" to your story!
Check out the recorded webinar and a slide-by-slide walkthrough at:
http://blog.limelight.com/2013/02/add-some-fight-into-your-story-with-video/
6. Video Gives Your Story Some Fight
Feel the sting of my
video! No way your Internet
noise is going to ruin my
story!
Evil super villain
(aka “your
competitors”)
distracting users from
your story with
their noise.
7. But Do People Really Watch Online Video?
Cisco’s fifth annual Visual Networking Index Forecast predicts online video will
account for two-thirds of all consumer traffic by 2015.
8. It’s a “Multi-Screen” Fight
The “TV” is Not
Dead
Thanks to SmartTVs,
Apple TV, and
devices like Roku,
people can watch
your videos on their
big screen!
Online Video Impacts
the Bottom Line
From increased page
views to increased
conversion, video can
make a significant
impact to your revenue
Mobile is Where It’s
At
Mobile devices, like
tablets and
smartphones, are
driving online video
consumption
TV, Mobile, and Online
9. So Your Video Has to Be Everywhere
“The Multi-Screen World.” Google. 2012.
10. What Can Video Do For You?
“52% of consumers say that watching product videos makes them more
confident in their online purchase decisions”
Internet Retailer, 2012
“…shoppers who viewed video were 174% more likely to purchase than
viewers who did not…”
Retail Touchpoints Channel Innovation
Awards, 2012
“Online video now accounts for 50% of all mobile traffic and up to 69% of
traffic on certain networks.”
Bytemobile Mobile Analytics Report, 2012
12. Tips
Tip #1: Live Creates Demand
Tip #2: Make Video a Social Experience
Tip #3: Publish Once, Deliver Anywhere
Tip #4: Video In Content, Not Just Video As Content
Tip #5: Getting the Most out of Third-Party Sites
13. Tip #1: Live Creates Demand
When an event has a set time
and date, desire for the content
is enhanced
Technology barriers are low
Ustream
LiveStream
Stream to multiple devices
simultaneously
Kinds of live events:
Product demonstrations
(Google Hangout is Great!)
Discussions with customers
Field/Trade-show activity
14. Tip #2: Make Video a Social Experience
Enabling all of your video with
social features enables users
to engage with each other and
with you
Engagement is the key to the
success of your video (and
your digital presence)
How to integrate:
In player (during live video)
In page (for VOD)
Through apps (on mobile
devices)
Can you monetize? Sure!
“Social features brought to you
by {sponsor name}.”
15. Tip #3: Publish Once, Deliver Anywhere
Different file formats for
different devices combined
with multiple bitrates for
adaptive streaming = HUGE
HEADACHE
Produce h.264-based master
files (MP4)
Utilize software/service
provider to automatically
convert master file into multiple
bitrates for target device at the
time of request
Result? Kick your feet up.
16. Tip #4: Video in Content, Not Just As Content
Having a video library is great
but it requires your users to
find it
Integrate video directly into
article content
Increases video views (as
users are already interacting
with the content)
Increases time spent on page
USA Today Sports Section
17. Tip #5: Getting the Most out of Third-Party
Sites
YouTube gets 4 billion video
views per day. This is where
the users are!
Drive traffic to your site from
YouTube, Vimeo, and other
sites by posting 20s clips with
a “call to action” at the end
“Want to see what happens
next? Click on the button to
see the whole video!”
19. What Do You Need to Make This All Happen?
Creation—a process to create your
video content
Management—an online tool that
manages your video files
Publishing—an online tool that
publishes your video assets to your
website and third-party sites (like
YouTube)
A good tool will also convert the
video automatically to mobile
formats
Monetization—features in your
management/publishing software
that enable you to advertise in and
around your videos
Measurement—any software you
use to manage your video assets
should provide detailed reports
http://www.reelseo.com/live-streaming-video-growing-leaps-bounds/NBA: 93% increase in online viewersMLB: 85% increase in online viewersCoachella Music Festival: over 4m live viewers