Social media is all the rage in marketing especially as we evolve from advertising to engagement marketing. But how can you use it more effectively? How can you make sure that you are engaging your audience best (and not scaring them off)? Find out the answers to those questions and more in this exciting presentation that was delivered to a packed house at the 2013 FTM&A conference in London, UK.
Check out a recording of the presentation from the London event as well as a slide-by-slide walkthrough here:
http://blog.limelight.com/2013/02/the-3-habits-of-highly-successful-social-media/
22. Facebook Is Not Twitter Is Not LinkedIn
Different methods
Facebook accepts long posts, inline images, and video
Twitter is like Instant Messaging (but with a lot of people at the
same time)
LinkedIn’s audience are business professionals
How to keep content in context
Remember the audience of the social network. To whom are you
communicating? What do they want to read or see?
Fit the format.
Make the content relevant. If you are just re-posting stuff from
your website with links, you are treating social media like just
another channel…
30. Doing It Right: Coca-Cola
On average, at least 1
interaction per post
Interaction is conversational
connecting the brand with the
audience (multiple likes on the
brand comments)
31. Not So Doing It Right: British Airways
On average, less than 1
comment per 5 or six posts
Comments are customer-
service in nature, adding
nothing to the conversation
(not interactive)
34. Doing It Wrong on Twitter: Coca-Cola
Notice the distinct lack of
references to anyone
Coca-Cola is just using Twitter
to distribute messages
No interaction…anywhere…
(no RTs, no mentions, etc.)
35. Doing It Right On Twitter: McDonald’s
Lots of RTs and mentions
Conversations with lots of
different users
Direct responses:
“Glad you liked them! RT…”
43. Not “I”. Not “We”. But “You”.
“Our company allows you to…”
“Next, I’m going to… ”
“We need to be able to… ”
“What if I could show you… ”
“What you’ll be able to do
is…”
“Next, you’ll be able to… ”
“You need to be able to… ”
“What if you could… ”
“What you can do is… “