Building a career in advertising and marketing communications
1. Building a Career in Advertising and Marketing
Communications
Advertising and marketing communications covers an array of different
functions, including but not limited to
Producing content for print and electronic media
Interacting with company’s internal and external clients to deliver
the message
Interacting with public and media
Promoting company’s products and services
Developing materials for advertising company’s products and
services for different media channels
Writing and distributing press releases
Developing publications and websites
Assisting executives in their day-to-day functions
Facilitating marketing campaigns
Developing production timeline
Performing administrative duties
Scheduling meetings and developing presentations
Planning and organizing events
Proofreading, copy editing and copywriting
Developing and maintaining media contacts
The exact job roles and responsibilities may vary widely depending upon
the job title, employment and individual work experience.
Career Prospects
The marketing and advertising communications professionals are found in
almost all the industries operating in public and private sectors, and
domestic and international levels. They can work as marketing
communications coordinators, advertising executives, advertising and
promotions assistants, marketing research coordinators, public relations
2. coordinators, copywriting executives, advertising planning coordinators,
marketing event planners and business account managers.
They can work in diverse marketing and advertising fields, such as
marketing, digital/mobile, event planning, promotions, copywriting, direct
marketing, media buying and planning, account management, content
development, content editing and administration.
Although the career prospects in this field are fair but the competition in
the job market is fierce. Individuals need to have obtained a diploma or
degree in marketing and advertising communications along with some
prior hands-on-experience to seek entry level jobs in this field.
The professionals are expected to
Possess good communication and organizational skills
Display excellent business writing skills
Be ready to work long hours, including evenings and weekends
Work under pressure and deadlines
Manage stressful situations
Be comfortable with substantial travelling to meet clients and
company representatives
Possess critical problem solving and decision making skills
Be creatively talented, strategic thinkers and business savvy
An advertising communication program can help them gain knowledge
and skills required to build a rewarding career in this field. It aims at
teaching students the entire advertising process, including
Research
Developing strategies
Campaign planning
Copywriting
Production
Media planning and buying
3. Advertising and Marketing Communication Programs in Toronto
Centennial College’s three-year post-secondary advertising and
marketing communication program covers a wide range of subjects
including:
Advertising campaign presentation
Foundations in marketing
Tool and processes for communicators
Consumer psychology
Advertising research
Integrated marketing
Copywriting and imaging
Advertising media selection
Advertising planning
Radio and television advertising
Interactive media and print production
Campaign planning
Digital communications
Advertising campaign management
Broadcast buying and measurement
Strategic planning
The program offers a unique blend of classroom learning on advertising
process, agency operations and multitasking, and an extensive industry
field placement. It helps students in putting their acquired knowledge in
practice and gain relevant contacts that can be used as references in
future.
The program is recognized by the Interactive Advertising Bureau for
offering the most breadth of digital/mobile curriculum. It also features a
4-month intensive internship. Additionally, firm deadlines, working under
pressure and delivering presentations are part of this program.
4. Enrollment Guide
In order to enroll in a post-secondary advertising program Toronto, you
will need:
Secondary school diploma or equivalent
Grade 12 English or University or equivalent
To attend the admission session