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Project finance and public funding for
games in the UK

Jas Purewal
26 April 2012
osborneclarke.com




Overview


•   What is project finance and how can it help fund
    games?

•   Public sources of funding




                                      1
osborneclarke.com




About Osborne Clarke


•   Osborne Clarke is a leading UK/European law firm
    to the games industry

•   We advise the full range of games businesses, from
    start-ups and small developers to publishers

•   We advise on matters including:
    contracts, IP, funding, corporate/tax, employment
    and disputes


                                      2
osborneclarke.com




About me


•   I'm a games lawyer at Osborne Clarke – I advise
    clients like Nintendo, EA, AppyNation, Dynamo and
    Supermono on contracts, IP, funding and disputes

•   I wrote a blog dedicated to explaining legal issues to
    devs: www.gamerlaw.co.uk

•   I like Twitter: @gamerlaw

•   I am not Phoenix Wright :/
                                       3
osborneclarke.com




What is games project finance?


•   Finance provided to fund the completion and release
    of a specific game under an agreed structure.

•   Investment is limited to the project in question – it is
    not an investment in the developer or the IP
    generally.




                                          4
osborneclarke.com




How does project finance work? Part 1




Note: this is a basic summary - project finance is much more complex in real life!
                                                               5
osborneclarke.com




How does project finance work? Part 2


•   Typically (but not always), Publisher signs a
    publishing agreement with Developer.
•   Developer puts the IP into a special purpose vehicle
    ("SPV"), owned by Funder or Publisher.
•   SPV contracts Developer to develop the game.
•   Funder funds the game development costs.
•   Funder may require a completion bond.
•   If things go wrong, everyone has a degree of
    protection…(but it gets complicated in practice)


                                       6
osborneclarke.com




How does project finance work? Part 3


In theory:

•   The Publisher is happy because it doesn't have to
    fund the game.
•   The Developer is happy because it has funding.
•   The Funder is happy because it makes a (medium-
    sized) profit if all goes to plan.
•   The Completion Bonder is happy because it's paid a
    fee for making sure the game is completed.


                                     7
osborneclarke.com




A few example of games made using
project finance

• Neverwinter Nights 2 (Obsidian)
• Railsimulator (Railsimulator.com)
• Urban Freestyle Soccer (Acclaim)
• Made Man (Silverback/Mastertronic)
Or just take a look at Kickstarter…




                                       8
osborneclarke.com




   Opportunities and challenges for games
   project finance

        Opportunities                           Challenges
• More controlled and less         • Still in relatively early days
  invasive than equity (or debt)   • Risks need to be managed
  investment
                                   • Historically focused on publishers
• Publisher has less risk
                                   • Complex legal/financial rules
• Developer retains IP control
                                   • Can be expensive start-up costs
• Better deal for developer (?)
                                   • Developer still dependant on a
• Can be combined with other         third party for funding
  investment sources
                                   • Investment rules don't help (yet)
• Promotes innovation?
                                                  9
osborneclarke.com




Who's involved in project finance?


Some examples:

• Funders/Project managers:
  Fund4Games, Standfast
• Bond providers:
  Film Finance Limited, IFG
• Banks:
  Barclays Bank, HBoS

(Source: NESTA - http://www.nesta.org.uk/library/documents/The_Money_Game_v7.pdf)

                                                             10
osborneclarke.com




Public source of funding


There are still several sources of public funding, if you know
where to look (and don't mind getting knocked back…)


1. EU funds
2. UK government funds
3. Other sources




                                          11
osborneclarke.com




Public source of funding: EU funds


• The EU makes funds available in UK via the European
  Regional Development Fund:
 • Abertay Digital Prototype Funding                  (http://prototypefund.abertay.ac.uk/)


 • North West England      (http://www.thenorthwestfund.co.uk/funds/digital-creative)


 • Screen Yorkshire   (http://www.screenyorkshire.co.uk/funding/)


• You can apply directly to those funds for funding, or could
  apply directly to the Department for Communities and
  Local Government (but needs public sector help…?)
• Expires in 2013?
                                                            12
osborneclarke.com




Public source of funding: UK government
funds

• National Endowment for Science, Technology and the
  Arts
    • Used to provide games funding more widely
    • Now a charity-> funding must meet charitable objects
• Enterprise Capital Funds: small grants to SMEs by
  government-backed funds (e.g. IQ Capital):
  http://www.bis.gov.uk/policies/enterprise-and-business-support/access-to-finance/enterprise-capital-funds


• Creative Skillset: funding for training
• National Lottery? Arts Council?

                                                                               13
osborneclarke.com




Public source of funding: other sources


• Competitions:
   • IGF: http://www.igf.com/
   • Dare to be Digital: http://www.daretobedigital.com/
   • Middleware, e.g. Unity: http://www.kongregate.com/unity_game_contest
   • Hacks, e.g. Gamehack: http://www.gamehack.co.uk/
• Charities? (e.g. Wellcome Trust)
• Try other indies – e.g. Indie Fund
• Crowdfunding again

                                                           14
osborneclarke.com




Thanks!




          Jas Purewal
          Lawyer
          Osborne Clarke
          T +44 (0) 207 105 7268
          jas.purewal@osborneclarke.com
          Twitter: gamerlaw




                                          15

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Project Finance and Public Funding for Games

  • 1. Project finance and public funding for games in the UK Jas Purewal 26 April 2012
  • 2. osborneclarke.com Overview • What is project finance and how can it help fund games? • Public sources of funding 1
  • 3. osborneclarke.com About Osborne Clarke • Osborne Clarke is a leading UK/European law firm to the games industry • We advise the full range of games businesses, from start-ups and small developers to publishers • We advise on matters including: contracts, IP, funding, corporate/tax, employment and disputes 2
  • 4. osborneclarke.com About me • I'm a games lawyer at Osborne Clarke – I advise clients like Nintendo, EA, AppyNation, Dynamo and Supermono on contracts, IP, funding and disputes • I wrote a blog dedicated to explaining legal issues to devs: www.gamerlaw.co.uk • I like Twitter: @gamerlaw • I am not Phoenix Wright :/ 3
  • 5. osborneclarke.com What is games project finance? • Finance provided to fund the completion and release of a specific game under an agreed structure. • Investment is limited to the project in question – it is not an investment in the developer or the IP generally. 4
  • 6. osborneclarke.com How does project finance work? Part 1 Note: this is a basic summary - project finance is much more complex in real life! 5
  • 7. osborneclarke.com How does project finance work? Part 2 • Typically (but not always), Publisher signs a publishing agreement with Developer. • Developer puts the IP into a special purpose vehicle ("SPV"), owned by Funder or Publisher. • SPV contracts Developer to develop the game. • Funder funds the game development costs. • Funder may require a completion bond. • If things go wrong, everyone has a degree of protection…(but it gets complicated in practice) 6
  • 8. osborneclarke.com How does project finance work? Part 3 In theory: • The Publisher is happy because it doesn't have to fund the game. • The Developer is happy because it has funding. • The Funder is happy because it makes a (medium- sized) profit if all goes to plan. • The Completion Bonder is happy because it's paid a fee for making sure the game is completed. 7
  • 9. osborneclarke.com A few example of games made using project finance • Neverwinter Nights 2 (Obsidian) • Railsimulator (Railsimulator.com) • Urban Freestyle Soccer (Acclaim) • Made Man (Silverback/Mastertronic) Or just take a look at Kickstarter… 8
  • 10. osborneclarke.com Opportunities and challenges for games project finance Opportunities Challenges • More controlled and less • Still in relatively early days invasive than equity (or debt) • Risks need to be managed investment • Historically focused on publishers • Publisher has less risk • Complex legal/financial rules • Developer retains IP control • Can be expensive start-up costs • Better deal for developer (?) • Developer still dependant on a • Can be combined with other third party for funding investment sources • Investment rules don't help (yet) • Promotes innovation? 9
  • 11. osborneclarke.com Who's involved in project finance? Some examples: • Funders/Project managers: Fund4Games, Standfast • Bond providers: Film Finance Limited, IFG • Banks: Barclays Bank, HBoS (Source: NESTA - http://www.nesta.org.uk/library/documents/The_Money_Game_v7.pdf) 10
  • 12. osborneclarke.com Public source of funding There are still several sources of public funding, if you know where to look (and don't mind getting knocked back…) 1. EU funds 2. UK government funds 3. Other sources 11
  • 13. osborneclarke.com Public source of funding: EU funds • The EU makes funds available in UK via the European Regional Development Fund: • Abertay Digital Prototype Funding (http://prototypefund.abertay.ac.uk/) • North West England (http://www.thenorthwestfund.co.uk/funds/digital-creative) • Screen Yorkshire (http://www.screenyorkshire.co.uk/funding/) • You can apply directly to those funds for funding, or could apply directly to the Department for Communities and Local Government (but needs public sector help…?) • Expires in 2013? 12
  • 14. osborneclarke.com Public source of funding: UK government funds • National Endowment for Science, Technology and the Arts • Used to provide games funding more widely • Now a charity-> funding must meet charitable objects • Enterprise Capital Funds: small grants to SMEs by government-backed funds (e.g. IQ Capital): http://www.bis.gov.uk/policies/enterprise-and-business-support/access-to-finance/enterprise-capital-funds • Creative Skillset: funding for training • National Lottery? Arts Council? 13
  • 15. osborneclarke.com Public source of funding: other sources • Competitions: • IGF: http://www.igf.com/ • Dare to be Digital: http://www.daretobedigital.com/ • Middleware, e.g. Unity: http://www.kongregate.com/unity_game_contest • Hacks, e.g. Gamehack: http://www.gamehack.co.uk/ • Charities? (e.g. Wellcome Trust) • Try other indies – e.g. Indie Fund • Crowdfunding again 14
  • 16. osborneclarke.com Thanks! Jas Purewal Lawyer Osborne Clarke T +44 (0) 207 105 7268 jas.purewal@osborneclarke.com Twitter: gamerlaw 15