The document discusses social computing and Enterprise 2.0. It defines social computing and differentiates it from social networking. It outlines some of the key business drivers for Enterprise 2.0 adoption, including cost reduction, employee engagement, and knowledge retention. It also discusses some common business challenges with Enterprise 2.0 implementation, such as justifying the ROI and controlling messaging. The document provides an implementation framework and discusses the potential impact and value proposition of social software tools.

1. 2009.05.04
BarCampBuffalo Open Discussion
Social Computing in the
Enterprise:
Social Software Considerations
www.jatana.com S. Navpreet Jatana

2. About Me
2
 IT Executive, most recently CIO of Erie
County, a diverse, 5600+ employee
enterprise
 Passionate about
 Affecting change and innovating using IT
 Delivering Business/IT strategic alignment
 For more: www.jatana.com
www.jatana.com 2009.05.04

3. Discussion Overview
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 Social Computing vs. Social Networking
 Web 2.0 Themes
 “Everything” 2.0
 Enterprise 2.0
 Business Drivers
 Business Challenges
 Implementation Framework
 Social Software Value Proposition/Timeline
 Social Software Impact; Marketing 2.0
Process
www.jatana.com 2009.05.04

4. Social Computing vs. Social Networking
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 Social Networking is a specific
exploitation of Social Computing
 Social Computing allows for interaction
using technology, including:
 Email,
Blogs, Wikis, Instant Messaging &
Presence Awareness, Media Sharing, Social
Bookmarking & Search, Social
Networking, Web Conferencing
 Social Computing also known as:
 Collaborative Software, Web 2.0
www.jatana.com 2009.05.04

5. Web 2.0 Themes “Tag Cloud”
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www.jatana.com 2009.05.04

6. “Everything” 2.0
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 Enterprise 2.0 (Business + Social Software)
 Web 2.0 in the Enterprise
 AIIM defines Enterprise 2.0 as quot;a system of web-
based technologies that provide rapid and agile
collaboration, information sharing, emergence
and integration capabilities in the extended
enterprisequot;.
 Government 2.0 (Democracy + Transparency)
 Web 2.0 in Government
 Increased: speed, efficiency, convenience, data
standardization [data.gov forthcoming]
www.jatana.com 2009.05.04

7. Diplomacy in Government 2.0?
7
www.jatana.com 2009.05.04

8. Enterprise 2.0:
Business Drivers
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 Cost Reduction
 Employee Engagement
 Encourage Bottom-up Innovation
 Collective Intelligence
 Enhanced Collaboration, Community-building
 Collaborative Decision Making
 Email Reduction
 Knowledge Retention & Management
 Increased Adoption, Greater Value
 Effective, Real-Time Communication
 Connecting with Customers
 Cultivating Prosumers [Producer/Consumer]
www.jatana.com 2009.05.04

9. Enterprise 2.0:
Business Challenges
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 Creating Business Case/ROI Justification
 Cultural Dynamics
 Policies for Participation
 Controlling the Message
 Organizational Boundaries Are Blurring; IP Evaporation
 Concerns Sharing “Work-in-Progress” vs. “Publication”
 Who Disseminates the Message?
 Permanence of Message
 “Diamonds Web publications are forever.”
 Record Retention & Regulatory Compliance
 Additional Communications Channels to
Cultivate/Maintain
 Require Additional Resources
www.jatana.com 2009.05.04

10. Enterprise 2.0:
Implementation Framework
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Enterprise 2.0
is the
Intersection of
Organizational
Culture and
Technology:
Understand
Drivers, Creat
e Enabling
Frameworks,
Support
Initiatives, Dri
ve Adoption
and Value
www.jatana.com 2009.05.04

11. Enterprise 2.0:
Social Software Value Proposition/Timeline
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www.jatana.com 2009.05.04

12. Enterprise 2.0:
Social Software Impact; Marketing 2.0 Process
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www.jatana.com 2009.05.04

13. Enterprise 2.0:
More Information, Case Studies, Links
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 Information Age: Web 2.0 in business
 http://www.information-age.com/channels/information-
management/features/650221/web-20-in-business.thtml
 Implementing Enterprise 2.0
 http://implementingenterprise2.com/
 How Much Scale Is Needed in Enterprise 2.0 Employee Adoption?
 http://bhc3.wordpress.com/2009/03/02/how-much-scale-is-needed-in-
enterprise-20-employee-adoption/
 Business Week: IBM-MIT Research - Putting a Price on Social Connections
 http://www.businessweek.com/technology/content/apr2009/tc2009047_031301.
htm
 Enterprise 2.0: Reality Check
 http://www.cio-weblog.com/50226711/enterprise_20_reality_check.php
 Social Networking Tools Stimulate Government Operational Efficiency and
Transparency
 http://www.businesswire.com/news/google/20090504005036/en
www.jatana.com 2009.05.04

14. Discussion…
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 Where does your business stand?
www.jatana.com 2009.05.04