1. Search Engine Optimization& Online Marketing Recommendations for Berkshire Grain Joe Wallace 10/12/2009

3. Organic Search Engine Optimization

4. Code Optimization

5. Content Optimization

6. Link Optimization

7. Search Engine Advertising Optimization

8. Campaign Optimization

9. Landing Page Optimization

10. Summary

11. Recommendations

15. Measurable and verifiable

16. Relatively low-cost compared to other campaigns

17. The best for branding (Largest reach for cost)

18. Able to be improved at any time

19. Proven to be both effective and cost-effectiveFor these reasons, SEM is the best form of marketing.

21. Architecture

22. Page Layout

23. Linking Strategies

24. Competitive AnalysisOrganic SEO is a Holistic Process Involving Every Aspect of Your Site Tip: Website redesigns greatly improve search engine rankings. Content updates and new sections help too.

26. Keyword Density

27. Architecture

28. Linking Strategies: Internal & External

29. Competitive AnalysisKey Point: It is important to allow somebody trained in SEO to optimize your content to ensure the entire site is as effective as it can be. “Content is King” Google

31. Incorporates architecture and content

32. Use of anchor text and headers help

33. Best practices provide best results

34. External Linking Strategy

35. Online public relations

36. Viral campaigns

37. Social mediaExternal linking strategies take time and effort. They can be looked at like online public relations.

39. Search Engine / Search Network / Content Network

40. Broad, phrase, or exact keyword searches

41. Campaign organization and keyword focus

42. Geographic targeting

43. A/B testing

44. Landing page optimization

46. Yahoo Search Marketing

47. Microsoft AdCenterBanner Ads Worth Considering

49. Call to action

50. Up-sell, promo codes

51. A/B testing

52. Click pattern analysis

55. Landing Page OptimizationOrganic & Advertising Analysis & Optimization Ongoing Content, Links, & Advertising Optimization Reports & Recommendations

57. Choose two more for the core of your business

58. Any other keywords should be descriptive of your most important (profitable) products or services

59. Prioritize based on profit (and results, once data is obtained for analysis)

60. Important not to choose too many keywords

62. Most traffic, best targeting, best reporting platform.

63. Best results but it costs more per click.

66. Most SEO techniques – particularly the most effective ones – cannot be used with Google Sites.

69. Competitive analysis

70. Baseline reporting

71. Metatag development

72. Content optimization

73. On-site link optimization

74. Search engine and directory submittal

75. Online publication research

77. Org: Link strategy content development and publication

78. Org: Reporting, analysis, and optimization

79. Ads: Click path analysis and optimization

80. Ads: A/B testing for ads and landing pages

82. Keyword cost research and selection

83. Campaign development

84. Advertisement development and A/B testing setup

85. Budget optimization

87. Recipe page development

88. Architecture and webpage layout optimization

89. HTML email template design

90. And many of the missing items from the Organic section that cannot be done via Google Sites