SlideShare una empresa de Scribd logo
1 de 19
Descargar para leer sin conexión
April Chapman-Broussard
Overwhelmed?




April Chapman-Broussard
Successful
          campaigns have..

     Consistency

          Authenticity

               engagement

                      value

April Chapman-Broussard
April Chapman-Broussard
April Chapman-Broussard
Let’s Look At Some
      Statistics….
    • More than 250 million active users

    • Fastest growing demographic is those
       35 years old and older

    • More than 8 million users become fans
       of pages every day
April Chapman-Broussard
People do business with
       people they….
           KNOW
            LIKE
           TRUST


April Chapman-Broussard
How Is FB Being Used?


        Fan Pages

        Groups

        Advertising


April Chapman-Broussard
Latest LinkedIn Facts

     •LinkedIn has over 45 million members in over 200
     countries and territories around the world.

     •A new member joins LinkedIn approximately
     every second, and about half of our members
     are outside the U.S.

     •Executives from all Fortune 500 companies are
     LinkedIn members.

April Chapman-Broussard
Why Should We Use it?
            Living Rolodex

       Question & Answers

          Marketing Events

      Finding Clients & Suppliers
                  Groups

April Chapman-Broussard
April Chapman-Broussard
What are you doing?   140




April Chapman-Broussard
What are you doing?   140

             Having a latte…

April Chapman-Broussard
What are you doing?               140
             Six Tips for Customizing Your Small
             Business Blog http://bit.ly.58s5b




April Chapman-Broussard
Why Tweet?
              Free Marketing

              Drive people to website/blog/events

              Develop Relationships

              Share Content

              Industry Research


April Chapman-Broussard
April Chapman-Broussard
Action Items:

          Create Facebook Fan Page

          Create LinkedIn Group

          Research www.Search.Twitter.com

          Start Building Your Networks


April Chapman-Broussard
April Chapman-Broussard
Thank You….

      Chapman-
April Chapman-Broussard


  www.Speakin-Up.com      April@NFiStudios.com
  April@Speakin-Up.com    www.NFiStudios.com
       904.589.1234            407.282.3121

Más contenido relacionado

Similar a Breakout A4 - How to Promote your Brand using Social Media

Turbochargeyourcareersocialmedia 120810202618-phpapp02
Turbochargeyourcareersocialmedia 120810202618-phpapp02Turbochargeyourcareersocialmedia 120810202618-phpapp02
Turbochargeyourcareersocialmedia 120810202618-phpapp02
Universidad de Deusto
 
Brazen Careerist
Brazen CareeristBrazen Careerist
Brazen Careerist
bkeenhold
 

Similar a Breakout A4 - How to Promote your Brand using Social Media (20)

Twitter and Facebook: the basics explained
Twitter and Facebook: the basics explainedTwitter and Facebook: the basics explained
Twitter and Facebook: the basics explained
 
Linkedin 2016
Linkedin 2016Linkedin 2016
Linkedin 2016
 
Amanda peters gcc 2016
Amanda peters gcc 2016Amanda peters gcc 2016
Amanda peters gcc 2016
 
D95 Division F COT 2016 07-23 Membership and Marketing
D95 Division F COT 2016 07-23 Membership and MarketingD95 Division F COT 2016 07-23 Membership and Marketing
D95 Division F COT 2016 07-23 Membership and Marketing
 
Using Linked In for your business
Using Linked In for your businessUsing Linked In for your business
Using Linked In for your business
 
Brand Exploration.pdf
Brand Exploration.pdfBrand Exploration.pdf
Brand Exploration.pdf
 
#Platforma14 Social Media/Digital marketing presentation
#Platforma14 Social Media/Digital marketing presentation#Platforma14 Social Media/Digital marketing presentation
#Platforma14 Social Media/Digital marketing presentation
 
How to Empower Staff to be the Voice for the Organization through Social Media
How to Empower Staff to be the Voice for the Organization through Social MediaHow to Empower Staff to be the Voice for the Organization through Social Media
How to Empower Staff to be the Voice for the Organization through Social Media
 
Himmelspach travis scbs_pb1_2021-01
Himmelspach travis scbs_pb1_2021-01Himmelspach travis scbs_pb1_2021-01
Himmelspach travis scbs_pb1_2021-01
 
Personal Branding & Digital Marketing
Personal Branding & Digital Marketing Personal Branding & Digital Marketing
Personal Branding & Digital Marketing
 
Digital Word of Mouth & Storytelling
Digital Word of Mouth & StorytellingDigital Word of Mouth & Storytelling
Digital Word of Mouth & Storytelling
 
Turbochargeyourcareersocialmedia 120810202618-phpapp02
Turbochargeyourcareersocialmedia 120810202618-phpapp02Turbochargeyourcareersocialmedia 120810202618-phpapp02
Turbochargeyourcareersocialmedia 120810202618-phpapp02
 
Turbo Charge Your Career Social Media
Turbo Charge Your Career Social MediaTurbo Charge Your Career Social Media
Turbo Charge Your Career Social Media
 
Successful Interviewing: Your Guide to a Job Offer. Northwestern IMC May 2016
Successful Interviewing: Your Guide to a Job Offer. Northwestern IMC May 2016Successful Interviewing: Your Guide to a Job Offer. Northwestern IMC May 2016
Successful Interviewing: Your Guide to a Job Offer. Northwestern IMC May 2016
 
Online Marketing: Phase I - Research
Online Marketing: Phase I - ResearchOnline Marketing: Phase I - Research
Online Marketing: Phase I - Research
 
#EveshamHour Twitter Training
#EveshamHour Twitter Training#EveshamHour Twitter Training
#EveshamHour Twitter Training
 
How to write a business plan for your band
How to write a business plan for your bandHow to write a business plan for your band
How to write a business plan for your band
 
How premium publisher partnerships and content marketing can help generate be...
How premium publisher partnerships and content marketing can help generate be...How premium publisher partnerships and content marketing can help generate be...
How premium publisher partnerships and content marketing can help generate be...
 
Brazen Careerist
Brazen CareeristBrazen Careerist
Brazen Careerist
 
Your Content Strategy is Broken--Here's How to Fix It
Your Content Strategy is Broken--Here's How to Fix ItYour Content Strategy is Broken--Here's How to Fix It
Your Content Strategy is Broken--Here's How to Fix It
 

Más de Jacksonville Public Library (9)

JAMA Silverpop Presentation - Ellen Valentine | 9.12.13
JAMA Silverpop Presentation - Ellen Valentine | 9.12.13JAMA Silverpop Presentation - Ellen Valentine | 9.12.13
JAMA Silverpop Presentation - Ellen Valentine | 9.12.13
 
Cause Marketing: American Heart Association
Cause Marketing: American Heart AssociationCause Marketing: American Heart Association
Cause Marketing: American Heart Association
 
NFL and Jaguars Marketing - Macky Weaver
NFL and Jaguars Marketing - Macky WeaverNFL and Jaguars Marketing - Macky Weaver
NFL and Jaguars Marketing - Macky Weaver
 
Jaguars Sponsorships - Rollin Isbell
Jaguars Sponsorships - Rollin IsbellJaguars Sponsorships - Rollin Isbell
Jaguars Sponsorships - Rollin Isbell
 
Jaguars Foundation - Peter Racine
Jaguars Foundation - Peter RacineJaguars Foundation - Peter Racine
Jaguars Foundation - Peter Racine
 
Breakout B2 - Ideation
Breakout B2 - IdeationBreakout B2 - Ideation
Breakout B2 - Ideation
 
Breakout B1 - Incremental Marketing On A Micro Budget
Breakout B1 - Incremental Marketing On A Micro BudgetBreakout B1 - Incremental Marketing On A Micro Budget
Breakout B1 - Incremental Marketing On A Micro Budget
 
Breakout B5 - On the air and in the ether: getting your message across in eve...
Breakout B5 - On the air and in the ether: getting your message across in eve...Breakout B5 - On the air and in the ether: getting your message across in eve...
Breakout B5 - On the air and in the ether: getting your message across in eve...
 
Spotlight 1 - Benefits of Mobile Development
Spotlight 1 - Benefits of Mobile DevelopmentSpotlight 1 - Benefits of Mobile Development
Spotlight 1 - Benefits of Mobile Development
 

Último

Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
giselly40
 

Último (20)

A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 

Breakout A4 - How to Promote your Brand using Social Media

  • 3. Successful campaigns have.. Consistency Authenticity engagement value April Chapman-Broussard
  • 6. Let’s Look At Some Statistics…. • More than 250 million active users • Fastest growing demographic is those 35 years old and older • More than 8 million users become fans of pages every day April Chapman-Broussard
  • 7. People do business with people they…. KNOW LIKE TRUST April Chapman-Broussard
  • 8. How Is FB Being Used? Fan Pages Groups Advertising April Chapman-Broussard
  • 9. Latest LinkedIn Facts •LinkedIn has over 45 million members in over 200 countries and territories around the world. •A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. •Executives from all Fortune 500 companies are LinkedIn members. April Chapman-Broussard
  • 10. Why Should We Use it? Living Rolodex Question & Answers Marketing Events Finding Clients & Suppliers Groups April Chapman-Broussard
  • 12. What are you doing? 140 April Chapman-Broussard
  • 13. What are you doing? 140 Having a latte… April Chapman-Broussard
  • 14. What are you doing? 140 Six Tips for Customizing Your Small Business Blog http://bit.ly.58s5b April Chapman-Broussard
  • 15. Why Tweet? Free Marketing Drive people to website/blog/events Develop Relationships Share Content Industry Research April Chapman-Broussard
  • 17. Action Items: Create Facebook Fan Page Create LinkedIn Group Research www.Search.Twitter.com Start Building Your Networks April Chapman-Broussard
  • 19. Thank You…. Chapman- April Chapman-Broussard www.Speakin-Up.com April@NFiStudios.com April@Speakin-Up.com www.NFiStudios.com 904.589.1234 407.282.3121