George Swisher

1. ideation - what the hell does
that mean.
_by george swisher

2. agenda - it's pretty clear.
*meaning
*work
*value
*influence
_what i've learned

3. meaning - the "dictionary."
i⋅de⋅a⋅tion
[ahy-dee-ey-shun ]
_noun
the process of forming ideas

4. meaning - free thinking.
*anyone can influence an idea
*solve the issue
*think collective, be collective
_noun
the process of forming ideas

5. meaning - playing nice.
*resume, status, ego
*"share with your sister"
*now we're adults?
*ideas work, not people
_noun
the process of forming ideas

6. work - the "no bullshit" rule.
*understand the need
*what do you bring
*everyone needs to research
_live the brand

7. work - the idea.
*don't focus on the vehicle
*solve the issue
*can in survive, create action, and
provoke dialouge in any space
_live the brand

8. value - "buzz" words or are
they really "sales" words.
*platform
*metrics
*collaboration
_what really matters

9. value - what we should be
selling are ideas.
*smart
*give results needed
*seen as valuable
_what really matters

10. influence - share it, steal it,
repurpose it.
*starts with leadership
*direct peers
*outside peers
_what really matters

11. learned - get out your pen,
pencil, crayons, device;
whatever.
_we're all getting a make-over

12. learned - this is the best
session you've ever attended.
_we're all getting a make-over

13. learned - play nice with
everyone because the idea
wins, not people.
_we're all getting a make-over

14. learned - get everyone to
think of ideas, not what
commodity to buy.
_we're all getting a make-over

15. learned - people see value in
smart ideas, not just pretty or
cheap ones.
_we're all getting a make-over

16. learned - influence every
person you touch with
encouragement of ideation.
_we're all getting a make-over

17. learned - in summary, we all
need to cultivate smart
thinkers at every level to
incubate smart ideas that
thrive in any space.
_we're all getting a make-over