1. Increasing your Nonprofit Relationship Building Tools The new realities for communications today April 2009 Jay B. Love CEO eTapestry Division of Blackbaud

4. The Rules Still Apply (It’s all about relationships… not technology)

5. A Quick Survey What % of your names have email addresses How many collect them on Web Site? Where? How often do you communicate via mass email? Do you have a written email strategy?

6. Copyright 2002 - Gilbert Research

8. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools

18. Professional Email is Economical 5,000 emails $99 .02 25,000 emails $400 .016 50,000 emails $650 .013 100,000 emails $1000 .01 250,000 emails $2000 .008 500,000 emails $2500 .005 Plus 3 - 20 times the success in delivery!

22. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools

24. You’ve built a website… … will they come?

28. How about a $2,500 Web Site!

29. Email Strategy at Work!

30. Example Landing Page

31. Keeping it simple Prospect Website Gather Information Use Email Database Database

32. Question: Should a Non Profit host it’s own web site?

33. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools

37. Example Plan Sept Oct Nov. Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketing e-mail 9/20 TM campaign starts 10/1 Year end direct mail 11/20 Year End E-Mail hits 1 and 2 12/20 / 12/28

38. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools

44. Podcasts

47. More Thoughts on Social Networks . . . “ When I was in sixth grade, I was crazy about the girl who sat next to me, but I didn't think she could possibly have the same feelings about me. When Mrs. Green changed everyone's seats, the girl sent me a note through an intermediary, Sherry, who was now sitting next to me. The note said, "Do you like me?" I turned around and saw her sheepishly smiling. After recovering from a brief but intense panic attack, I sent back a note that told her I did. Ah, first love!” “Last week I got another note from her. This time the intermediary was not Sherry, though. It was Facebook .” “ Facebook is affecting my life in ways I wouldn't have imagined just a few short months ago. In addition to the innocent hello from my first flame, I have had a dialogue with a cousin I haven't seen in 25 years.” “ When you think about the metrics that matter most to people -- audience reach, composition and engagement -- you realize that there is no site in the world that will be able to compete with Facebook in delivering results!” Kevin Mannion, On-Line Publishing, February , 2009

53. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools

54. Personal Fundraising Team Page This is a Team Page that shows Top and Recent donations towards this teams total Goal and includes a real time status thermometer Sponsor My Team allows the patron to donate towards this team’s general fundraising goal Join My Team allows the patron to create their own Individual fundraising page that will be linked to this page

55. Personal Fundraising I ndividual’s Page This is an Individual’s Page that can be linked to a team or the general event and shows Top and Recent donations and includes a real time status thermometer Sponsor Me allows the patron to contribute towards this individual’s fundraising goal

59. 1. Set up a Gmail Account

60. 2. Post Pics to Flickr

61. 3. Try a Microblog

62. 4. Create a Google Alert

63. 5. Set Up an RSS feed

64. 6. Share a YouTube Video

65. 7. Really Use Your Cell Phone (Send a text or a video)

66. 8. Join a Social Network

67. 9. Share PowerPoint Slides (Save a tree or two!)

68. 10. Play a Video Game

69. Questions?

70. Thank you! Jay B. Love CEO eTapestry Division Blackbaud [email_address]