1. Leona Lewis
Artist Research

2. Background Information
Born: 3rd April 1985
Genres: RNB and Pop
Labels: Syco, RCA records, J

3. Her Journey
• Leona Lewis became a singer by winning the famous X-factor competition in 2006. Throughout the years,
Leona has become very successful by producing music, her most successful song being ‘Bleeding Love,’
which hit the top in charts all over the world. In 2007 and 2009 Leona Lewis released two albums, Spirit
and Echo. Spirit was the fastest selling debut album and was the best seller in 2007. Due to this success,
Leona Lewis was made the first British solo artist to top the Billboard 200 as sold 7.2 million copies of her
debut were worldwide. Her song ‘Run’ had sold 69,244 copies in 2 days, her third album; Glassheart will
be released in early 2012, which was introduced due to her recent song ‘Collide.’
• Leona Lewis had gradually enhanced her fan bass with the help on the TV show Xfactor, as she remained
in the competition due to public votes. This helped sales grow as when she produced and released her
song her fans purchased it. Her first song was ‘A Moment Like This,’ by Kelly Clarkson. This song was
released in December and hit number one on the Christmas Charts, having sold 571,253 copies.
• Leona Lewis has changed throughout the years from one of her first music videos to one of her recent
videos. Her video ‘Moment Like This,’ is a journey through her time at the Xfactor. It shows how she
progressed and grew thorough the competition. The music video shows stereotypes for a Pop and RNB
genre, this is because it uses typical conventions that these genres should have, for example, Leona Lewis
is wearing a lot of makeup and is also wearing jewellery which is a norm in this genre. However in one of
her most recent videos, ‘Collide,’ she stresses more to the fact that her video is an RNB and Pop genre, this
is because she uses more conventions to show this. For example, she is wearing tight revealing clothing,
which is a typical feature found in this genre. She also wears much more makeup and jewellery than she
did in her first video ‘Moment Like This,’ showing that she has improved and grown over the years.

4. This CD album advert was
found in a shopping centre
car park. This shopping
centre included a major
HMV store which was
selling this CD. This was an
advantage to the
consumers as they were
reminded about the CD Artists’ picture takes
and were able to purchase up nearly all of the
it quickly as it was in a space, allows the
shop nearby. audience to put a
picture to the name
and can recognise who
she is.
Artists name is at the top
->wearing natural
and is in capital letter, make up
clear to the audience ->direct address to the
who the advert is about. audience
->shows that the
album is calm and
The title of the music relaxing
album is in the same font
and size as the artists’
name. Having the album ‘THE WAIT IS OVER, THE
title shows the audience ALBUM OUT NOW,’
what it’s called and demonstrates a sense of
allows them to recognise excitement and gives of a
and familiarise buzz feeling and vibe.
themselves to it for when
they buy it.

5. The artists name
Front cover of is in big capital
artists CD album letters, showing
the audience
whose CD album
it is.
The close up of the
artists face allows
the audience to
suit an image with
the name. The
close up allows the
audience to see
her makeup and
her facial
The album title is
expressions.
also in big capital
letters, making it
clear to the
audience what the
CD is called.

6. Border of the CD cover with Back cover of artists CD
artists name and album title album
The picture of
the artist is Typical
shown as a conventions of
close up; again back of the CD
the audience cover; song list
are able to see on music
her makeup and featured in the
facial CD itself.
expressions.
This picture
however differs
from the picture
on the front of
the album as
she is not using Artists signed
direct address. labels
Barcode;
Front cover CDs of one of typical
her previous albums, and conventions
the current album. of a CD cover