The Offspring of SEO and Semantic Web: SEO++
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Slides from my talk in Austin, TX with members of Semweb Austin and SEO/ SEM group
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The Offspring of SEO and Semantic Web: SEO++
- 1. The Offspring of SEO and Semantic Web: SEO++ Jay Myers, bestbuy.com
- 2. WEB AT-A-GLANCE 25 billion web pages in the indexable web 1 1 trillion unique URLs discovered by Google 2 109.5 million web sites 3 2 billion users 1000x more sites in the “deep web” 4 1 Worldwidewebsize.com, March 2009 2 Google Official Blog, July 2008 3 Name Intelligence, May 2009 4 BrightPlanet, November 2010 Data via Sco Brinker, h p://www.slideshare.net/sjbrinker/semantic-web-summit
- 4. 2020: 25 ze abytes digital data online 2002: 5 exabytes of data online (total) 2010: 21 exabytes of data flow monthly 2000 2005 2010 2020 2015: 10 ze abytes 2008: 5 exabytes of digital data online data flow monthly
- 6. “So this SEO expert walks into a bar, pub, freehouse and says to the barman, barmaid, landlord, landlady, ‘can I have a drink, beer, wine…’”
- 8. “If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them." - Henry David Thoreau
- 9. RDFa Microformats Human-readable Semantics <html> Microdata
- 10. ONTOLOGIES
- 12. Rich Snippets • Reviews • Products • Review ratings • Organizations • People • Breadcrumbs • Events • Recipes
- 14. <div id="productsummary"> <div class="pdpsummarybox"> <h1>Apple® -‐ iPad™ with Wi-‐Fi -‐ 16GB</h1> <div id="detailband"> <strong>Model:</strong>MB292LL/A<span class="sep"> |</span> <strong>SKU:</strong>9811355<br/> <div id="reviewband"><strong>Customer Reviews: </strong><img src="misc/raXngs_star_4_1.gif" alt="4.1 out of 5 stars" /> <span id="reviewscore"><strong>4.1</strong></span> <span id="reviewnum"> <a href="#customerreviews">Read reviews (179)</a></span> </div> </div> </div> <hr /> </div>
- 15. <div id="productsummary" xmlns:v="h^p://rdf.data-‐vocabulary.org/#" xmlns:gr="h^p:// purl.org/goodrelaXons/v1#"> <div class="pdpsummarybox" typeof="v:Review-‐aggregate"> <h1><span rel="v:itemreviewed">Apple® -‐ iPad™ with Wi-‐Fi -‐ 16GB</ span></h1> <div id="detailband" rel="v:raXng"> <strong>Model:</strong><span property="gr:hasMPN">MB292LL/A</ span><span class="sep"> |</span> <strong>SKU:</strong><span property="gr:hasStockKeepingUnit">9811355</ span><br/> <div id="reviewband" typeof="v:RaXng"> <strong>Customer Reviews:</strong><img src="misc/ raXngs_star_4_1.gif" alt="4.1 out of 5 stars" /> <span id="reviewscore" property="v:average">4.1</strong></span> <span content="5" property="v:best"/></span> <span id="reviewnum"><a href="#customerreviews">Read reviews (<span property="v:count">179</span>)</a></span> </div> </div> </div> <hr /> </div>
- 18. <html xmlns:og="h^p://ogp.me/ns#"> <head> <meta property="og:Xtle" content="ImporXka – Thermometer, THERM(W/Clip)" /> <meta property="og:type" content="product" /> <meta property="og:url" content="h^p://www.bestbuy.com/products/ImporXka +Thermometer/9972587" /> <meta property="og:image" content="h^p://images.bestbuy.com/BestBuy_US/ images/products/9972587_sb.jpg" /> <meta property="og:site_name" content="Best Buy" /> <meta property="og:descripXon" content="This thermometer features a large dial for easy readability and a clip to keep it in place when not in use" /> </head>
- 22. Simple form/ Basic transform Human & machine user input engine readable data RDFa
- 24. Simple form/ Basic transform Human & machine user input engine and API readable data Catalog API + RDFa
- 26. RICH DATA EXTRACT www.bestbuy.com/products/availability;zip=55428;upc=0036725233539; Offer includesObject = Samsung 40" Class LCD hasStockKeepingUnit = 9791235 hasMPN = LN40C630K1F hasEan_UCC-‐13 = 0036725233539 amountOfThisGood = 1.0 availableAtOrFrom label = Best Buy Brooklyn Center MN street-‐address = 5925 Earle Brown Dr locality = Brooklyn Center region = MN postal-‐code = 55430