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Classic Brand Management 
1
SOFTSOAP 
New Product Launch 2
SOFTSOAP 
New Product Displays 3
SOFTSOAP 
FSI + Sampling 4
5 
SOFTSOAP 
New Product Launch + Promo Support
6 
SOFTSOAP 
New Product Displays
SOFTSOAP 
Consumer Insight – Men + Women Sampling 
7
SOFTSOAP 
Consumer Insight – Men + Women Sampling 8
SOFTSOAP 
9 Print Advertising
MURPHY OIL SOAP 
New Product Development 10

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Classic Brand Management: SOFTSOAP New Product Launch Plans