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Making Sense of QR Codes
Southern Midcoast Maine Chamber:
Tuesday, October 22, 2013

presented by Jennifer Barbour
About me
¤  Writer, Blogger, New Media Coach, Author!
¤  Chief Engagement Officer (CEO) for Another Jennifer
Writing Lab
¤  Author of another jennifer blog (anotherjennifer.com/
blog), creator of Simple Giving Lab
(simplegivinglab.com) and curator of
allthingslefthanded.com
¤  Contributing author of The Mother of All Meltdowns
What is a QR Code?
¤  Abbreviated from Quick Response Code
¤  Two-dimensional barcode that can be read by
smartphones
¤  First designed for the automotive industry in Japan in 1994
¤  Can encode virtually any type of data
¤  Became popular outside the automotive industry due to
its fast readability and greater storage capacity
compared to standard UPC barcodes
source: http://en.wikipedia.org/wiki/QR_code
Structure of a QR Code

source: http://en.wikipedia.org/wiki/QR_code
What You can Embed
¤  Website URL

Download

¤  Email Message

¤  YouTube Video

¤  iTunes Link

¤  Contact Details

¤  Google Maps
Location

¤  Dropbox

¤  Digital Business
Card

¤  Twitter

¤  Plain Text

¤  Facebook

¤  Telephone
Number

¤  LinkedIn

¤  Skype Call

¤  FourSquare

¤  SMS Message

¤  App Store

¤  Email Address

¤  Event
(VCALENDAR)
¤  Wifi Login
(Android Only)
¤  Paypal Buy Now
Link
source: http://www.qrstuff.com/
How to Create a QR Code
1.  Go to a free QR code generator website (e.g.,
qrstuff.com)
2.  Choose the data you would like to embed
(e.g., website)
3.  Input the content to embed (e.g. url to website)
4.  Choose a color for you QR code (default is
black)
5.  Download, print or email your file
What it looks like: the process
What it looks like: the code
Why Use a QR Code
¤ Most people have a smart phone (56% of US
adults)
¤ Allows customers/clients to act / interact
immediately
¤ Drives people to a specific web page
¤ Saves space on printed marketing materials
¤ Makes anything digital (even buildings!)
source: http://pewinternet.org/Reports/2013/Smartphone-Ownership-2013/Findings.aspx
Specific Uses for QR Codes
¤  Drive people to your website, blog or online store
¤  Grow your social media followers
¤  Give people more info on a product
¤  Get people to sign up for your newsletter
¤  Share your contact information
¤  Run a promotion, giveaway or special discount

source: http://pewinternet.org/Reports/2013/Smartphone-Ownership-2013/Findings.aspx
Where to Put QR Codes
¤  Brochures, flyers, posters and other printed materials
¤  Stickers and magnets
¤  Product labels
¤  Business cards
¤  Books
¤  Invitations
¤  In-store displays and other advertising
¤  T-shirts (and anything else that’s scannable!)
source: http://pewinternet.org/Reports/2013/Smartphone-Ownership-2013/Findings.aspx
Creative Examples: Art Museum
Creative Examples: Wine
Creative Examples: Gift Tag
Creative Examples: Job Ad
Creative Examples: Real Estate
Creative Examples: Food
Creative Examples: Restaurant
Stay Connected
Jennifer Barbour
email: jennifer@anotherjennifer.com
phone: 207.653.4542
website & blog: anotherjennifer.com
facebook: facebook.com/writinglab
twitter: @anotherjenb
linkedin: linkedin.com/in/jenbarbour
stumbleupon: stumbleupon.com/stumbler/anotherjenb/
google+: gplus.to/anotherjennifer
youtube: youtube.com/user/anotherjenb

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Making Sense of QR Codes

  • 1. Making Sense of QR Codes Southern Midcoast Maine Chamber: Tuesday, October 22, 2013 presented by Jennifer Barbour
  • 2. About me ¤  Writer, Blogger, New Media Coach, Author! ¤  Chief Engagement Officer (CEO) for Another Jennifer Writing Lab ¤  Author of another jennifer blog (anotherjennifer.com/ blog), creator of Simple Giving Lab (simplegivinglab.com) and curator of allthingslefthanded.com ¤  Contributing author of The Mother of All Meltdowns
  • 3. What is a QR Code? ¤  Abbreviated from Quick Response Code ¤  Two-dimensional barcode that can be read by smartphones ¤  First designed for the automotive industry in Japan in 1994 ¤  Can encode virtually any type of data ¤  Became popular outside the automotive industry due to its fast readability and greater storage capacity compared to standard UPC barcodes source: http://en.wikipedia.org/wiki/QR_code
  • 4. Structure of a QR Code source: http://en.wikipedia.org/wiki/QR_code
  • 5. What You can Embed ¤  Website URL Download ¤  Email Message ¤  YouTube Video ¤  iTunes Link ¤  Contact Details ¤  Google Maps Location ¤  Dropbox ¤  Digital Business Card ¤  Twitter ¤  Plain Text ¤  Facebook ¤  Telephone Number ¤  LinkedIn ¤  Skype Call ¤  FourSquare ¤  SMS Message ¤  App Store ¤  Email Address ¤  Event (VCALENDAR) ¤  Wifi Login (Android Only) ¤  Paypal Buy Now Link source: http://www.qrstuff.com/
  • 6. How to Create a QR Code 1.  Go to a free QR code generator website (e.g., qrstuff.com) 2.  Choose the data you would like to embed (e.g., website) 3.  Input the content to embed (e.g. url to website) 4.  Choose a color for you QR code (default is black) 5.  Download, print or email your file
  • 7. What it looks like: the process
  • 8. What it looks like: the code
  • 9. Why Use a QR Code ¤ Most people have a smart phone (56% of US adults) ¤ Allows customers/clients to act / interact immediately ¤ Drives people to a specific web page ¤ Saves space on printed marketing materials ¤ Makes anything digital (even buildings!) source: http://pewinternet.org/Reports/2013/Smartphone-Ownership-2013/Findings.aspx
  • 10. Specific Uses for QR Codes ¤  Drive people to your website, blog or online store ¤  Grow your social media followers ¤  Give people more info on a product ¤  Get people to sign up for your newsletter ¤  Share your contact information ¤  Run a promotion, giveaway or special discount source: http://pewinternet.org/Reports/2013/Smartphone-Ownership-2013/Findings.aspx
  • 11. Where to Put QR Codes ¤  Brochures, flyers, posters and other printed materials ¤  Stickers and magnets ¤  Product labels ¤  Business cards ¤  Books ¤  Invitations ¤  In-store displays and other advertising ¤  T-shirts (and anything else that’s scannable!) source: http://pewinternet.org/Reports/2013/Smartphone-Ownership-2013/Findings.aspx
  • 19. Stay Connected Jennifer Barbour email: jennifer@anotherjennifer.com phone: 207.653.4542 website & blog: anotherjennifer.com facebook: facebook.com/writinglab twitter: @anotherjenb linkedin: linkedin.com/in/jenbarbour stumbleupon: stumbleupon.com/stumbler/anotherjenb/ google+: gplus.to/anotherjennifer youtube: youtube.com/user/anotherjenb