Featured panelists are April Hinkle, Chief Revenue Officer; Maggie Gilburg, Director of Development; Agnes Varnum, Director of Events; Rodney Gibbs, Chief Innovation Officer; and Natalie Choate, Assistant Director of Development. Moderated by Jake Batsell, Texas Tribune Fellow.

1. April Hinkle
Chief Revenue Officer
Revenue Strategies at The Texas Tribune
SPONSORSHIPS
Maggie Gilburg
Director of Development
DEVELOPMENT
Rodney Gibbs
Chief Innovation Officer
CROWDFUNDING
Agnes Varnum
Director of Events
EVENTS
Natalie Choate
Assistant Director of Development
MEMBERSHIP
#newsrev

5. April Hinkle
Chief Revenue Officer
Revenue Strategies at The Texas Tribune
SPONSORSHIPS
Maggie Gilburg
Director of Development
DEVELOPMENT
Rodney Gibbs
Chief Innovation Officer
CROWDFUNDING
Agnes Varnum
Director of Events
EVENTS
Natalie Choate
Assistant Director of Development
MEMBERSHIP
#newsrev

6. • Never purchase from the
media kit.
• Extend the relationship.
• Underpromise and
overdeliver.
SPONSORSHIPS DEVELOPMENT CROWDFUNDING
EVENTS
MEMBERSHIP
• The nonprofit model works:
A compelling, focused
mission can attract donors.
• Stick to your knitting in
fundraising: Unrestricted
operating support pays the
bills.
• Multi-year pledges are a
win-win.
• Precision pays: Make
project and rewards highly
specific.
• Like an infant, KS requires
frequent care & feeding.
• Befriend & emulate similar
projects: Kicktraq.com +
Google + Twitter
• Use great speakers and
moderators for a stellar
program.
• Keep production costs low.
• Utilize production and
promotion partnerships.
• “No” doesn’t mean “no.”
• Ask yourself: “How does
this directly promote our
mission?”
• Plan ahead, but be flexible.
Guiding Principles
#newsrev