Discover who’s interested in you With Premium, you can access the full list of everyone who’s viewed your profile in the last 90 days—and get the info you need to reach out or follow up. Without Premium, you can only see the last 5 people. Get analytics to improve your professional presence Take advantage of exclusive insights about how people are finding you. See trends over time, top search terms, and the industries and locations of people visiting your profile—and then use this info to improve your profile and increase your likelihood of being found. Be prepared with key information on business contacts Premium members get full access to 35x more profiles, with the ability to view complete profiles for their entire network—including 3rd-degree connections and group members. More detailed profile information means you can thoroughly research new contacts and make a good first impression. Make new business contacts outside your network Often, LinkedIn members don’t provide contact information on their profiles, so it’s difficult to reach out to them. With Premium, you get up to 25 InMail credits a month to send direct messages to anyone on LinkedIn—even if you don’t have connections in common. Get introduced through your network With Premium, you get up to 25 introduction requests so you can turn a cold contact into a warm connection – increasing your chance of a response. For a member you’re trying to reach, we’ll show you people you have in common. From there, just choose a connection to make the introduction. Make yourself available to new contacts When you upgrade to Premium, you have the option to join the OpenLink network, allowing any LinkedIn member to reach out to you free of charge.Your profile will show an OpenLink badge to help increase your visibility and likelihood of appearing in search results. Zero in on the right people Fine-tune your search with up to 8 additional search filters, including job function, seniority, years of experience, and company size. Cut down on the time needed to find decision makers, leads, investors, and potential hires. Easily stay on top of your search There’s no need to recreate your commonly used searches. With Premium, simply save your favorite searches, and we’ll send you automatic alerts whenever someone new matches your criteria. Reach out credibly to anyone on LinkedIn With Premium, you get up to 25 InMail credits to send direct messages to potential business contacts – even if you’re not connected. InMail is 2.6x more effective in garnering responses than emails or cold calls, as it’s tied to your professional profile. LinkedIn Corporation © 2013

1. Premium Playbook

2. Table of Contents
Discover Who’s Interested in You
03
Find People Faster
08
LinkedIn is about establishing your professional
identity, growing your network, and being great
at what you do.
Reach the Right People
14
With Premium, you can take these goals to the next
level so you can discover who’s interested in you,
find the right people, and reach them faster.
More Premium Features to Explore
21
Get the Most From LinkedIn
23
Welcome to
Premium!
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3. Discover who’s interested in you
Any time someone checks out your LinkedIn profile, it’s an opportunity. The more
information you have about the people who are looking, the better equipped you
are to reach out, follow up, or improve your professional presence.

4. See who’s looking
Your Premium account gives you more visibility.
All LinkedIn members are able to see the past five
people who have viewed their profile.
Only LinkedIn Premium members are able to see
everyone who has viewed their profile for the past
90 days*.
* Viewers who have set their profile visibility setting to anonymous or industry/title
will appear as such in the list.
“Because of Linkedin, I am able to reach out to potential
buyers and distributors across the world. It has literally
transformed my small business into a global company.”
Michelle Ojea
Owner, Piggy Pillows LLC
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5. Dig deeper
Take advantage of exclusive Premium insights
you can use to help your profile get noticed by
the right people.
How it works
On your homepage or your profile page, click the link under
Who’s Viewed Your Profile? on the right side of the page. Once
you click through, you’ll see how many times you appeared in
search results over the past 90 days.
With Profile Stats Pro, you can see:
A trending graph showing how many people
viewed your profile and how many times you
appeared in search results over the past 90 days
Top search keywords that led to your profile
Views by industry and geography
5
15
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6. Who’s Viewed Your
Profile in action
Anthony Cruz, a Sales Manager at an Enterprise
Telecommunications Company, attends the year’s
biggest industry conference. He meets hundreds
of people, hands out dozens of business cards, and
connects with a handful of people on LinkedIn.
The first thing he does when he gets back to the
office is sign in to his Premium account and check
out Who’s Viewed Your Profile. He sees that Frank
Simpson, a buyer who chatted with him and took his
card, has looked at his profile in the past 24 hours.
Now that Anthony knows Frank’s interested, he has
a warm lead he can confidently follow up with.
Who’s Viewed Your Profile
Today
Frank Simpson
Connect
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7. Tips for getting more opportunities
Follow these three tips to take full advantage of your premium visibility features and insights.
Don’t be afraid to reach out
Cross-reference with your goals
Optimize for search
When someone who’s viewed your
profile seems interesting, consider
sending a message to follow up.
Keep tabs on the Appearances in
Search chart to see trends over time.
Take a look at the top search words and
make sure keywords that are relevant to
your career and objectives are listed.
It’s a great way to capture new
opportunities like job openings, sales
prospects, and industry connections.
Fine-tune your profile by adding skills,
keywords, and more details on your
experience.
If not, you may want to adjust your
profile to include different keywords.
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8. Find people faster
Searching doesn’t have to feel like a full-time job. Now that
you’re Premium, you’ve got access to tools that help you
search faster, more efficiently, and more successfully.

9. Zero in on the
people you need
It’s all about focus. Significantly cut down on
the time needed to find the perfect candidate,
prospect, client, or expert by using Premium
search filters.
Finely tune your searches when you filter by
years of experience, seniority level, job function,
company size, groups, and more. Premium
members get up to 8 additional search filters.
How it works
First, find the Advanced link to the right of the search box at
the top of any page. Once you’ve clicked through, all of your
Premium filters have a gold LinkedIn logo next to them.
Advanced
The upshot? You get fewer, better, and more
targeted results.
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10. Be prepared with
key information
Want to make a great first impression with new
contacts? Before you reach out, take a look at their
profile to gather some insight on their background,
interests, and career path. You can use this info as a
conversation starter.
With your Premium account, you can see full profiles
for your entire network—including all 3rd-degree
connections and group members. Basic members
can only see employer and school names.
Activity Feed
Background
Experience, skills & expertise,
education, honors & awards,
projects, volunteering,
organizations, additional info
Recommendations
Groups
Following
News, Companies, Influencers
your 3rd degree network
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11. Easily stay on top
of your search
Once you’ve narrowed down your search to return
people who fit your needs, there’s no need to go
back and search again every time you want to find
new results.
Simply save your favorite searches, and we’ll send
you automatic alerts whenever new results appear.
Remember:
“I have set up saved searches for the groups of people who
typically buy my services and those skill sets of people I
typically hire. After setting weekly alerts, LinkedIn sends
me matches who I contact immediately and invite to meet.
LinkedIn brings me dozens of new prospective employees
and clients each and every week! It’s magical and my
network has grown immensely in a short time. ”
Eric Lambert
IT Staffing & Solutions Executive, Matrix
Members are always updating their profiles,
and approximately two new people join LinkedIn
every second, so search alerts help ensure
you never miss out on someone you might be
interested in.
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12. Premium search
in action
Jamie Schwartz’s organic food company
is growing, and now she needs to hire a small
team of people to handle increasing customer
inquiries. She uses her Premium search filters to
find senior-level candidates who currently work
at small companies and are fellow members of
professional organic groups.
Since she has limited time to spend looking
for relevant profiles, Jamie also sets up a Premium
search alert targeted at finding new members
and students, so she’ll be sure to catch entry-level
candidates who may be interested in an internship.
Relationship
Location
Current company
Industry
Past company
School
Senior
Company size: 11-50
American Organic
Natural Product Industry
Groups
American organic
Natural product industry
Years of experience
Function
Seniority level
Senior
Interested in
Company size
1-10
Fortune
When joined
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13. Tips for success
Follow these three tips to search faster and more efficiently.
Target your ideal prospect
Find common ground
Get alerted first
Whether you’re selling, job-hunting,
recruiting, or building your business,
you’ve likely got an ideal target in mind.
Try joining LinkedIn groups that are
relevant to your target market. Then,
you can use the “Group” search filter
to find people who are members of
those groups – and tailor your
message accordingly.
Use search alerts to be the first to
know when members newly fit your
professional needs, whether they have
acquired a new skill, have an updated
job function, make a move, etc.
Premium filters let you focus on
reaching exactly who you need to
find, whether they be experience
executives, people who work at
SMBs, or any other specific segment.
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14. Reach the right people
At its core, LinkedIn is all about people. Your Premium account gives
you powerful tools to easily – and credibly – get in touch with the
people you need on the world’s largest professional network.

15. Reach out
with InMail
Want to get in contact with someone who’s outside
your network? InMail gives you the ability to reach
out to any LinkedIn member, even if you’re not
connected.
How it works
When you’re looking at someone’s profile, simply click Send
InMail to send a message directly to their inbox. If the other
person doesn’t reply, we refund your InMail credit.
There’s no barrier to getting started—you don’t need
their email address, phone number, or any other
specific contact information. If you don’t receive a
reply we refund your credit, automatically.
Connect
Send InMail
Whether your goal is to contact a sales prospect,
industry expert, hiring manager, or someone else,
InMail makes it easy.
InMail messages receive a response 2x more
often than cold calls
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16. InMail in action
Compose your message
Sam Liu, a video editor for an online magazine,
is interested in switching industries. He sees an
opening for an editor job at a leading online
gaming company and discovers that someone who
went to his college works at that same company.
He sends her an InMail message explaining their
connection and asks if she has some time available
to give him some insights into her company’s culture,
values and hiring process. After getting the inside
scoop from Marlena Jones, he is able to tailor his
resume and cover letter to the company and position, increasing his chances of landing an interview.
To: Marlena Jones
From: Sam Liu
Subject: Editor position
Your message to Marlena:
Hi Marlena,
I noticed
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17. Tips for success
Follow these three tips to create a compelling InMail.
Be engaging
Be concise
Be personal
Use your first message to start the
conversation and pique interest. Your
goal is to get a response, not to seal
the deal.
Keep it brief and to the point. You
have only a few seconds to capture
someone’s attention and convey the
value of your message.
Customized InMail messages get a
50% higher response rate. Scan
through the person’s profile to
reference any people or experiences
you share in common, and be specific
about why you’re interested in them.
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18. Leverage your
network
See someone you’d like to contact, but you’re
not directly connected? Maybe one of your
connections can help. If the person you’re interested
in is connected to someone you know—or even to
someone your connection knows—try asking for
an introduction.
Introductions offer a trustworthy way to reach out
through people you know in common, turning a cold
contact into a warm connection and increasing the
chance of a response.
How it works
Near the top of a second-degree or third-degree
connection’s profile, find the Get Introduced option in the
dropdown menu, next to Send InMail. You’ll be able to
choose a person you know who can introduce you, and
craft a message asking them for an introduction.
Connect
Send InMail
Ask Jo for more info
Get introduced
Search for references
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19. Introductions
in action
Sally Polaski is the founder of a flash sale website for
urban moms. To grow her subscriber base, what she
really needs is a partnership with some trendy,
popular kids’ clothing brands.
Sally identifies 5 people, including Jessica Lin,
in her extended LinkedIn network who are decisionmakers at the brands she’d like to worth with. Then,
instead of a cold call, she starts the conversation by
asking for an introduction to Jessica through her
connections—a more credible way to get in touch
Sally Polaski
Robert Toledo
Angela Duffy
Jessica Lin
Get Introduced
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20. Go above and beyond
Follow these three tips for a successful introduction.
Be purposeful
Be specific
Be respectful
Clearly explain why you’re asking for
the introduction.
Remember that you’re asking for a
favor, so let the other person know
exactly how you’ll make good use of it.
Just in case the other person isn’t
comfortable making the introduction,
provide an easy way for them to say no.
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21. More premium features to explore

22. The highlights
We’ve covered a lot of what your account has to offer, but there’s even more
you can do now that you’re Premium. Check out some highlights below.
Premium Badge
More search results
OpenLink
Want to stand out on LinkedIn? As
a Premium member, you can catch
people’s attention by displaying a
gold LinkedIn badge on your profile
that also appears next to your name
in search results. You can turn your
badge on and off from your
Settings page.
Premium members see 3 to 10 times
more profiles with every search.
Combined with expanded profiles,
this brings more power to your
ability to find the people you need
on LinkedIn.
Want to send a strong signal that
you’re open to new opportunities
and connections? When you join
the OpenLink network, any LinkedIn
member will be able to send you a
message free of charge. To turn on
your OpenLink profile badge, just
look for the OpenLink area on your
Settings page.
than members who don’t.
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23. Get the most from LinkedIn
Beyond your Premium features, don’t forget to make the most of LinkedIn’s
basic professional tools: perfect your profile, grow your network, and join the
professional conversation.

24. Perfecting your profile
When was the last time you polished your profile? Keeping your profile fresh and up to
date will help you get noticed, and it only takes a few minutes to make sure you’ve got
all of these in place.
Profile photo
Experience
Education
Volunteer experience
Alumni often use LinkedIn to network and make
contacts, so make sure you’ve added the names
of any colleges and universities you’ve attended.
This is a great way to connect with others who share
your passions. Plus, LinkedIn research found that 1 in
5 hiring managers has hired a candidate based in part
on volunteer experience.
Skills & expertise
Recommendations
Make a great first impression with a professionallooking photo. The best are high-quality
headshots with simple backgrounds.
Adding skills and expertise makes it easy for your
connections to endorse you for your strengths
and knowledge, as well as helping you show up in
relevant searches.
Have you filled out descriptions for each of your
positions? Include the achievements you’re
proudest of to highlight your skills and qualifications.
Ask some of your connections—like clients, coworkers,
and business partners—to write recommendations of
your work. When making the request, try reminding
them of your past projects and accomplishments.
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25. Growing your network
A larger network increases your chances of finding jobs, business opportunities,
candidates, leads, and customers. Here are some of the easiest ways to make
meaningful connections.
Add your email contacts
Find other people you may know
Connect as soon as you meet
There’s a good chance that a lot of
people you know are already on
LinkedIn. The easiest way to find
and connect with them quickly is to
search your email contacts.
LinkedIn offers personalized
recommendations of people we
think you might want to connect with,
based on what we know about you.
Make it a habit to actively connect on
LinkedIn with new people you meet
every day. There’s no better time to add
someone to your network than shortly
after being introduced, when your
meeting is fresh in their mind.
To get started, find the Add
Connections link at the top of your
homepage. You can select as many
or as few people as you’d like before
sending invitations.
Once you click People You May Know
in the top right of your homepage, you
can keep exploring and discover more
connections based on school, past
jobs, and more.
Connecting over LinkedIn is also
a great way to continue to build a
relationship with someone new.
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26. Discover groups relevant to your interests
Joining the
professional
conversation
Have you ever shared an interesting link with your
network—or found out about something cool from
an article on LinkedIn?
By participating in the discussions taking place
throughout LinkedIn you can keep yourself top
of mind with your connections and build your
professional reputation among your peers. Check
out some more ways to get insights and enhance
your professional brand.
Joining a LinkedIn group is a great way to meet
like-minded people and have conversations about
topics that matter to you.
Stay on top of industry news
At the top of your homepage, you’ll see personalized
recommendations of news we think you’ll be interested
in. This makes it easy to keep up with what’s happening in
your industry, so you’ll always have a conversation starter
at the ready.
Try sharing one of these articles to start a conversation
and see what your network thinks!
Read big ideas from thought leaders
Looking for inspiration? LinkedIn Influencers are an
exclusive group of thought leaders—from Richard
Branson to Barack Obama—who publish original
content on LinkedIn.
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