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Bob Marley Digital Strategy for Peace Lifestyle Campaign

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Bob Marley Digital Strategy

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WWW.BobMarley.com Spreading the Love: Bob Marley Digital Strategy
It’s a Lifestyle  Peace, Love, Patience, Happiness  Fairness, equality, awareness
Big Idea  Stop drug association  Generate more brand awareness to a wider range of people.  Build excitement and buzz  Focus on a “Well-being” lifestyle  Campaign will run for 6 months, during warmer months (April- September)
Target Audience  Those who want peace, justice, and equality  Acceptance, peace, love, and happiness  Religous?  Ages 13-30, all races, all genders (mostly male)
Engaging the Lifestyle Facebook, Twitter, Pinterest, Instagram
Social Media Engagement Post engaging content on social media accounts that is relevant and important/exciting to the target audience Posting and sharing news and new products to social media websites Engaging with similar brands and sharing their content
Blog  Creating a blog for BobMarley.com will help prospective customers learn about the way of life that the brand represents  Having SEO for the blog will also help drive traffic to BobMarley.com  Social Media can point followers in the direction of the blog so that they can receive more brand insight
KPI: Key Performance Indicators  Social Media Engagement: Likes, comments, shares, followers, etc.  Leads from blog to website  Sales performance month to month  Blog visits
Google Adwords and SEO •Receive more traffic to the website and potentially increase sales from the increased website traffic •Help gather market data, increase brand awareness, and help draw in good leads $960/day Estimated: 117+ Clicks a day 4k Impressions SEO: Using keywords Editing SEO titles for blog pages Using good meta descriptions
Budget Total Budget: $48,000/month SEO: $4,800/month Google AdWords: $28,800/month Social Media Marketing: $7,200/month Blog Writer/Manager: $2,400/month

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Bob Marley Digital Strategy for Peace Lifestyle Campaign

  • 1. WWW.BobMarley.com Spreading the Love: Bob Marley Digital Strategy
  • 2. It’s a Lifestyle  Peace, Love, Patience, Happiness  Fairness, equality, awareness
  • 3. Big Idea  Stop drug association  Generate more brand awareness to a wider range of people.  Build excitement and buzz  Focus on a “Well-being” lifestyle  Campaign will run for 6 months, during warmer months (April- September)
  • 4. Target Audience  Those who want peace, justice, and equality  Acceptance, peace, love, and happiness  Religous?  Ages 13-30, all races, all genders (mostly male)
  • 5. Engaging the Lifestyle Facebook, Twitter, Pinterest, Instagram
  • 6. Social Media Engagement Post engaging content on social media accounts that is relevant and important/exciting to the target audience Posting and sharing news and new products to social media websites Engaging with similar brands and sharing their content
  • 7. Blog  Creating a blog for BobMarley.com will help prospective customers learn about the way of life that the brand represents  Having SEO for the blog will also help drive traffic to BobMarley.com  Social Media can point followers in the direction of the blog so that they can receive more brand insight
  • 8. KPI: Key Performance Indicators  Social Media Engagement: Likes, comments, shares, followers, etc.  Leads from blog to website  Sales performance month to month  Blog visits
  • 9. Google Adwords and SEO •Receive more traffic to the website and potentially increase sales from the increased website traffic •Help gather market data, increase brand awareness, and help draw in good leads $960/day Estimated: 117+ Clicks a day 4k Impressions SEO: Using keywords Editing SEO titles for blog pages Using good meta descriptions
  • 10. Budget Total Budget: $48,000/month SEO: $4,800/month Google AdWords: $28,800/month Social Media Marketing: $7,200/month Blog Writer/Manager: $2,400/month