This document discusses the evolution of cloud computing from mainframes in the 1970s to modern cloud platforms. It covers the core models of cloud computing (IaaS, PaaS, SaaS) and shows that cloud adoption among large enterprises has reached critical mass. Analyst reports from 2008-2009 find that early adopters are seeing benefits, and most enterprises will use cloud services over time. The document also discusses workload patterns well-suited to cloud services and reasons for considering a cloud-based approach.

2. Cloud Present SOA 2000s Web 1990s Client-Server 1980s Mainframe 1970s Evolution to the Cloud

4. The Core of Cloud Computing Infrastructure as a Service (IaaS) Platform as a Service (PaaS) Software as a Service (SaaS)

7. No Longer on the Horizon: The Cloud Has Come to Business Computing

8. “... among large enterprises, cloud computing is gaining critical mass, with more than 80% of respondents at least in trial stages for public and private cloud computing deployments.”– F5, August 2009

9. “The bottom line: Early adopters are finding serious benefits, meaning that cloud computing is real and warrants your scrutiny as a new set of platforms for business applications.”– Forrester, August 2009

10. “...most enterprises will eventually exploit cloud-based services for a significant portion of their information services over time and, in the long run, a majority of these implementations will be hybrids.” – Gartner, December 2008

11. “A recent IDC survey of IT executives, CIOs, and their line of business (LOB) colleagues shows that cloud services are ‘crossing the chasm’ and entering a period of widespread adoption.” – IDC, October 2008

12. ActualLoad

13. Load Forecast Allocated IT capacities No “under-supply“ IT CAPACITY Possible reduction of IT-capacities in case of reduced load Reduction of “over-supply“ Reduction of initial investments ActualLoad TIME

14. Workload Patterns Optimal for Cloud Services

15. “On and Off” Average Usage Compute Inactivity Time

16. “Growing Fast” Compute Average Usage Time

19. “Unpredictable Bursting” Compute Average Usage Time

20. “Predictable Bursting” Average Usage Compute Time

21. “On and Off” Compute Usage Average Time Workload Patterns Optimal for Cloud “Growing Fast” Inactivity Compute Average Usage Time “Unpredictable Bursting” “Predictable Bursting” Compute Compute Average Usage Average Usage Time Time

22. Reasons for Considering a Cloud-Based Approach Greater business agility Greater resource agility Managed costs Smaller carbon footprint

24. Microsoft Cloud Services(A Historical Retrospective)

34. Private Public Software as a Service (SaaS) IT as a Service Platform as a Service (PaaS) Infrastructure as a Service (IaaS) | | Dynamic Data Center Toolkit For Hosters Dynamic Data Center Toolkit For Enterprises

35. Microsoft Cloud Computing Strategy

36. 3 Principles

37. On-premise, off-premise, or a combination of both based on business need

38. Enterprise-class services with no compromises to availability, reliability or security

39. Consistent, connected experiences across device or platform

40. Microsoft Cloud Computing Strategy On-premise, off-premise, or a combination of both based on business need Enterprise-class services with no compromises to availability, reliability or security Consistent, connected experiences across device or platform

41. Cloud Computing: The Microsoft View Microsoft cloud services means freedom for businesses Microsoft cloud services is Microsoft by extension Microsoft cloud services is Microsoft as a utility but it is more than plugging into a utility

42. Power of Choice A hybrid model of on-premises and off-premises resources; as much or as little as you want Enables you to flow workflows back-and-forth Complement your existing IT assets

43. Greater Business Agility Elastic infrastructure that enables you to address needs as they arise

44. Availability, Security and Reliability Global reach, a commitment to security, and a 99.9% uptime SLA with 24/7 support

45. “Microsoft Is A Cloud Leader” “Microsoft’s cloud strategy is visionary, and its ambitions are broad and span multiple dimensions including on-premises and off-premises deployments and a variety of business models. No other vendor is attempting to deal with the cloud in all these dimensions simultaneously.” - Gartner “Windows Cloud Computing is a where and when… NOT AN IF.” - Forrester Who's Who in Application Platforms for Cloud Computing: The Enterprise Generalists Sept 16, 2009

46. BPOS: Integrated Capabilities StreamlinedCommunications Communicate and collaborate seamlessly across applications and devices Email Web Conferencing Instant Messaging Document Sharing Presence Work Flow Calendaring Offline Access Mobility Archiving

47. Introducing the Windows Azure Platform

48. The Fabric Controller communicates with every server within the Fabric. It manages the Windows Azure operating system, monitors every application, decides where new applications should run – optimizing hardware utilization. Defining Windows Azure Architecture

49. Why Microsoft?

50. 3 Key Reasons

51. Technical Innovation

52. Our Developer and Partner Ecosystem

53. Security and Reliability

54. Why Microsoft for Your Cloud Services? Technical Innovation Investment of billions of dollars to date, with more to come We test and release real versions of our technology Updates approximately every 90 days Our Developer and Partner Ecosystem Thousands of ISVs worldwide, providing software, services and support Many more developers through interoperability support of third party solutions Security and Reliability Microsoft Global Foundation Services hosts more than 200 Microsoft services and portals with 24/7 reliability SAS 70 and ISO 27001 security certifications (3rd party)

55. microsoft.com/online/estimator

56. microsoft.com/windowsazure/tco

57. Thanks!John Bristowejohn.bristowe@microsoft.com@jbristowe