This presentation was made at the Melbourne WordPress User meet up - September 2014. It covers the tools utilised and the process for measuring social shares of your content and automating the update of social media accounts when you publish new posts or pages from your website.

1. Getting social with
WordPress!
!
!
…because “integrating & automating social media updates
as you publish content in WordPress” is a really long title
!
!
James Bundey
@jamesbundey

2. A Bit About Me
• I’m part of Creative Approach a small digital
marketing agency - we build custom WordPress
websites and other stuff
• I’ve worked in variety of marketing roles
• Nowadays I float between consultancy projects
and developing digital marketing tools
• I’ve been working with WordPress for 4+ years

3. The Grand Plan
• Enable effective measurement
• A process to manage social accounts
• Automate the process, but keep some flexibility
• Ultimately save time & effort
• Do it for free if possible

4. The Process
• Focus on the usual suspects
• Facebook page
• Google+ page
• LinkedIn company page
• The tools I use
• Why I chose them
• How to set it up

5. Managing Social Accounts!
addthis.com

6. Managing Social Accounts!
addthis.com
• Select the social share buttons you want
• Choose the layout
• Grab the code & paste it into your theme
• Alternatively download the WordPress plugin

7. Managing Social Accounts!
addthis.com

8. Lets Get Automating!
zapier.com

9. Lets Get Automating!
zapier.com
• Provides a platform for apps to talk to each other
• Extensive & wide range
• Extremely easy to set-up
• Great free plan - 5 zaps & 100 tasks per month

10. Lets Get Automating!
zapier.com
• Set-up the trigger - in our case new Post/Page published
• Connect your accounts
• Match your fields

11. Lets Get Automating!
zapier.com
• Save the zap and away you go.
!
However,!
!
• Zapier doesn’t support every social media platform
• No support for Google+ or LinkedIn company pages
!
So, we need to use a work around……!
!
!

12. The Work Around!
bufferapp.com
• Social media management platform
• In this case we’re using it as an intermediary
• Don’t register with a social account unless you intend to
use it

13. The Work Around!
bufferapp.com
• Register your accounts
• Free plan allows to connect one of each
• Most importantly it supports LinkedIn company pages
and Google+ pages

14. Back to zapier!
zapier.com
• Create new zaps, but this time our WordPress content is
sharing to Buffer
• Set-up a zap for each social account with Buffer

15. Back to zapier!
zapier.com
• Match your content
• Set your schedule
• Save your zap and away you go

16. Measure my clicks!
bitly.com

17. Measure my clicks!
bitly.com
• Provide lovely shorten URLs
• Provides viewing stats
• Shows who else is sharing this link on Twitter

18. Registering my bitly account!
bufferapp.com
• Connect bitly account with Buffer
• All zapier generated posts will now incorporate
automatically generated links from Bitly.

19. Things to remember
• The zap is linked to your WordPress account. Change your
password and the link is broken
• The WordPress excerpt field is great for matching fields.
However, check it doesn’t mess with your theme
• Everything shown can be done for free, free I tells ya.
• I you’re a heavy social user or need more than one account
for each social platform you’ll need to invest in a paid plan
• Test & tweak as required. Review zapper test data & see
what works for you

20. Questions?
!
Connect with me
@jamesbundey
http://www.linkedin.com/in/jamesbundey
I occasionally write about marketing stuff
http://www.creativeapproach.com.au/our-blog/