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Widgets & SEO Fragmentation, transformation, distribution
Fragmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The problem with search
Unlimited shelf space?
Transformation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why are they visiting these other destinations? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Think about where your users really are… Search Social Aggregators Delicious StumbleUpon Twitter Facebook Digg Publish SEO Editorial Feeds Upload
Anatomy of web traffic Blogs & Aggregators Social Networks Search Network Your website
The reach of a typical website
The reach of social networks
The reach of search networks
Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Find, Play and Share ” BBC New Media Strategy / Vision for the Future
Increase SERP real estate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Locate relevant placements
Discover new keywords
Better value clicks 4.44 4% widget conversion rate % of total referrers Traffic Source 2.7 100 Google 3.2 0.04 Twitter 8.3 0.03 Facebook % PV per user % Google visits Social media
Universal search Videos embedded in results
First page result for original video pages
First page result on multiple properties (e.g. main site, youtube channel & facebook group)
Well dugg submissions push stories to top of results
Digg submissions embedded in results
Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]

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Widgets & Seo For Digital Publishing

Notas del editor

  1. Widgets & SEO: Fragmentation, transformation, distribution
 The world of SEO is getting hairier & scarier. 10 years old, Google has appointed themselves judge & jury of ethical link building practices, causing ヤ B lack hats ユ to set traps for their competitors whilst ヤ W hite hats ユ fight back via witch-hunt & committee. Everyone is watching each other watching each other. RSS feeds Splogs. Comment /is/ spam. Facebook in fighting. Social networks scam. Digg is a hole. Twitter tweets for crummy links.Is there anyone, anything, we can turn to?This session on SEO & Widgets will cover alliance building and standing up for yourself in an hostile economy. Outline of what i would discuss: 1. how to build widgets for good seo,__elements__ linkable framelinkable imagechangeable titlescustomisable feedswhat partners / widget distributors need2. using widgets for natural search__strategies that work__discover partnership opps via APIstools as storiestargeted pagesdirectorieswidgets as long tail marketing tactic__case studies__ITJW search boxAAJ & CC widget legalweek jobs3. SEO benefits of incorporating reverse-widgets / widget type components__'share on' buttons__diggdeliciousredditstumbleupon using ad exchanges to build partnerships__widgetising content__youtubebloggers / ifeed / moreover__internal widgets__4. anything else in this space you would like to talk about*why widgets are cool in world of paid links*why apps engines (widgetbox, google apps) are great places to start rethinking partnerships*GOOGLE: what's good for the goose is good for the gander:discuss google weatherbill case study http://www.google.com/analytics/case_study_weatherbill.html https://www.weatherbill.com/tools/secure/home http://www.weatherbill.com/partner http://www.weatherbill.com/learn/widgets