If you have an app idea and you want to develop it for this reason, then I suggest you click here and read this post to find out why you shouldn't and what you need to ask your app idea before you invest a penny.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
The One Question You Need to Ask Your App Idea
1. The One Question You
Need To Ask Your App
Idea
Jason Cameron
@jsncameron
www.youneedamobileapp.com
Mobile Marketing Consultant | Jason Cameron
2. With trends it’s easy to…
• Get caught up in the ‘hype’
• Get caught up in the ‘wave’
• Without understanding it’s underlining essence
Mobile Marketing Consultant | Jason Cameron
3. But I guess this is what makes
it a trend right? …
Mobile Marketing Consultant | Jason Cameron
4. One of the hallmarks of a
popular trend or industry is
that it’s ‘cool’…
Mobile Marketing Consultant | Jason Cameron
5. The tech industry is certainly
no exception
Mobile Marketing Consultant | Jason Cameron
6. How cool is it to be able to
say, “Download my app”?
Mobile Marketing Consultant | Jason Cameron
7. Mobile Marketing Consultant | Jason Cameron
While this is Uber-Cool…
• I have a problem with it
• Being cool is not a good enough reason to
develop an app
• It can require a large investment to develop
an app and to do it just to be ‘cool’ is not
worth it.
8. Mobile Marketing Consultant | Jason Cameron
So What Do I Suggest?…
• What should be the
underlining purpose of
developing an app?
• You need to ask you
app idea this very
important question…
9. “How would you benefit my
(target) customers?”
Mobile Marketing Consultant | Jason Cameron
10. If your app idea can answer
this question convincingly,
then you app has a better
chance for success.
Mobile Marketing Consultant | Jason Cameron
11. Want an App forYour
Business?
Get in touch
Jason Cameron
020 3289 8494
jason@youneedamobileapp.com
www.youneedamobileapp.com
twitter: @jsncameron
Mobile Marketing Consultant | Jason Cameron