1. The Internet of Things
Why should you care?
Plan C
November 4, 2010
jo@dearmedia.be
twitter.com/jcaudron
1zaterdag 6 november 2010

2. About us...
• Founding Partner of Dear Media (consulting
company specialized in media innovation)
• Active in interactive since 1993 (Dear Media, ONE Agency,
theOriginals, tvAgency, xCA, The Reference, ...)
• Not a Digital Native
Not a Digital Immigrant, but a Digital Architect
• http://jocaudron.me
(for the personal stuff)
• http://www.linkedin.com/in/jocaudron
(for the boring stuff)
• www.twitter.com/jcaudron
(to get in my stream)
• http://www.facebook.com/jocaudron
(we might even become friends ;-)
• Become fan of Dear Media on www.facebook.com/
dearmedia and get the daily social media news in your
Facebook stream
picture: (c)
Pieter Baert
2zaterdag 6 november 2010

3. The Internet of Things
What does it mean?
3zaterdag 6 november 2010

4. Web 1.0
Web 2.0
Web 3.0
Top-down
Centrally owned
Consumption-oriented
Static information
Interactive Services
Bottom-up
Decentralized (user-driven)
Participative
Sharing, Tagging, “favoriting”, curation, …
Dynamic & Rich Experiences
Interaction with others
Anything, Anytime, Anyplace (mobile, …): shift of
time, place and authority
The Internet of Things
Semantic Web
Machine-to-machine
Decentralized (machine-driven)
Artificial Intelligence
RFID & tagging
Sharing, Tagging, “favoriting”
4zaterdag 6 november 2010

5. Monolithic Modular Atomic
Closed Open
Web 1.0
Web 2.0
Web 3.0
Life Event Structure
Top-down
Centrally owned
Consumption-oriented
Static information
Interactive Services
Bottom-up
Decentralized (user-driven)
Participative
Sharing, Tagging, “favoriting”, curation, …
Dynamic & Rich Experiences
Interaction with others
Anything, Anytime, Anyplace (mobile, …): shift of
time, place and authority
The Internet of Things
Semantic Web
Machine-to-machine
Decentralized (machine-driven)
Artificial Intelligence
RFID & tagging
Sharing, Tagging, “favoriting”
5zaterdag 6 november 2010

6. Monolithic Modular Atomic
Closed Open
Web 1.0
Web 2.0
Web 3.0
Life Event Structure
Top-down
Centrally owned
Consumption-oriented
Static information
Interactive Services
Bottom-up
Decentralized (user-driven)
Participative
Sharing, Tagging, “favoriting”, curation, …
Dynamic & Rich Experiences
Interaction with others
Anything, Anytime, Anyplace (mobile, …): shift of
time, place and authority
The Internet of Things
Semantic Web
Machine-to-machine
Decentralized (machine-driven)
Artificial Intelligence
RFID & tagging
Sharing, Tagging, “favoriting”
Sites
Portals
The Life Web (micro-blogging)
Social Networks (Facebook, …)
Youtube, Flickr, …
Blogs
The Internet of Things
Content Curation
Location Based Services
6zaterdag 6 november 2010

7. Monolithic Modular Atomic
Closed Open
Web 1.0
Web 2.0
Web 3.0
Life Event Structure
Top-down
Centrally owned
Consumption-oriented
Static information
Interactive Services
Bottom-up
Decentralized (user-driven)
Participative
Sharing, Tagging, “favoriting”, curation, …
Dynamic & Rich Experiences
Interaction with others
Anything, Anytime, Anyplace (mobile, …): shift of
time, place and authority
The Internet of Things
Semantic Web
Machine-to-machine
Decentralized (machine-driven)
Artificial Intelligence
RFID & tagging
Sharing, Tagging, “favoriting”
Sites
Portals
The Life Web (micro-blogging)
Social Networks (Facebook, …)
Youtube, Flickr, …
Blogs
The Internet of Things
Content Curation
Location Based Services
Browse
Search
Ask
Watch/Tag/Use
7zaterdag 6 november 2010

8. The real meaning of the IoT (for users)
Internet Things
It’s just a way to use things (the real world) to connect to
the internet (processes, machines, people, networks, ...)
It’s the next logical step on the path of digital evolution.
Nothing more. Nothing less.
+
8zaterdag 6 november 2010

9. The Internet of Things
In search of a new architecture
9zaterdag 6 november 2010

10. Monolithic Modular Atomic
Closed Open
Web 1.0
Web 2.0
Web 3.0
Life Event Structure
Top-down
Centrally owned
Consumption-oriented
Static information
Interactive Services
Bottom-up
Decentralized (user-driven)
Participative
Sharing, Tagging, “favoriting”, curation, …
Dynamic & Rich Experiences
Interaction with others
Anything, Anytime, Anyplace (mobile, …): shift of
time, place and authority
Semantic Web
Machine-to-machine
Decentralized (machine-driven)
Artificial Intelligence
RFID & tagging
Sharing, Tagging, “favoriting”
Sites
Portals
The Life Web (micro-blogging)
Social Networks (Facebook, …)
Youtube, Flickr, …
Blogs
The Internet of Things
Content Curation
Location Based ServicesNavigation
Access control,
authentication, ...
Core content
& Services
X X
X
“X = the central owner”
10zaterdag 6 november 2010

11. Monolithic Modular Atomic
Closed Open
Web 1.0
Web 2.0
Web 3.0
Life Event Structure
Top-down
Centrally owned
Consumption-oriented
Static information
Interactive Services
Bottom-up
Decentralized (user-driven)
Participative
Sharing, Tagging, “favoriting”, curation, …
Dynamic & Rich Experiences
Interaction with others
Anything, Anytime, Anyplace (mobile, …): shift of
time, place and authority
Semantic Web
Machine-to-machine
Decentralized (machine-driven)
Artificial Intelligence
RFID & tagging
Sharing, Tagging, “favoriting”
Sites
Portals
The Life Web (micro-blogging)
Social Networks (Facebook, …)
Youtube, Flickr, …
Blogs
The Internet of Things
Content Curation
Location Based ServicesNavigation
Access control,
authentication, ...
Core content
& Services
API’s
webservices
X X
X
“X = the central owner”
11zaterdag 6 november 2010

12. Monolithic Modular Atomic
Closed Open
Web 1.0
Web 2.0
Web 3.0
Life Event Structure
Top-down
Centrally owned
Consumption-oriented
Static information
Interactive Services
Bottom-up
Decentralized (user-driven)
Participative
Sharing, Tagging, “favoriting”, curation, …
Dynamic & Rich Experiences
Interaction with others
Anything, Anytime, Anyplace (mobile, …): shift of
time, place and authority
Semantic Web
Machine-to-machine
Decentralized (machine-driven)
Artificial Intelligence
RFID & tagging
Sharing, Tagging, “favoriting”
Sites
Portals
The Life Web (micro-blogging)
Social Networks (Facebook, …)
Youtube, Flickr, …
Blogs
The Internet of Things
Content Curation
Location Based Services
Portals are replaced by
information/service “atoms”
floating around in real and
virtual worlds.
Access to (government)
services gets 100% syndicated,
Navigation based on search,
recommendation, curation,
tagging, ... powered by human
networks and machines.
Central “authorities” still
facilitate authentication,
access control, payments, ...
XX
X
X
X
X
X
X
X
XX
X X
X
X
X
X
X
X
X
“X = the central owner”
12zaterdag 6 november 2010

13. X Core Assets
& Database
X owned
Business Models
& Monetization
X owned
Navigation &
Exploitation
Traditional Model
X Core Assets
& Database
Mixed Business
Models
& Monetization
X
navigation
Search
Social Media
LBS
Internet of Things
New Model
“X = the central owner”
13zaterdag 6 november 2010

14. The Internet of Things
Who owns what?
14zaterdag 6 november 2010

15. Top-down
Bottom-up
Monolithic “walled gardens” (the first gatekeeper) will continue to
exist, but they will increasingly be complemented by new ways of
granular access to information and services.
Our personal network (powered by people & intelligent machines) is
becoming the second gatekeeper.
People, (intelligent)
machines, ...
15zaterdag 6 november 2010

16. Top-down
Bottom-up
Monolithic “walled gardens” (the first gatekeeper) will continue to
exist, but they will increasingly be complemented by new ways of
granular access to information and services.
Our personal network (powered by people & intelligent machines) is
becoming the second gatekeeper.
People, (intelligent)
machines, ...
16zaterdag 6 november 2010

17. Monolithic Modular Atomic
Closed Open
Web 1.0
Web 2.0
Web 3.0
Life Event Structure
Top-down
Centrally owned
Consumption-oriented
Static information
Interactive Services
Bottom-up
Decentralized (user-driven)
Participative
Sharing, Tagging, “favoriting”, curation, …
Dynamic & Rich Experiences
Interaction with others
Anything, Anytime, Anyplace (mobile, …): shift of
time, place and authority
Semantic Web
Machine-to-machine
Decentralized (machine-driven)
Artificial Intelligence
RFID & tagging
Sharing, Tagging, “favoriting”
Sites
Portals
The Life Web (micro-blogging)
Social Networks (Facebook, …)
Youtube, Flickr, …
Blogs
The Internet of Things
Content Curation
Location Based Services
Portals are replaced by
information/service “atoms”
floating around in real and
virtual worlds.
Access to (government)
services gets 100% syndicated,
Navigation based on search,
recommendation, curation,
tagging, ... powered by human
networks and machines.
Central “authorities” still
facilitate authentication,
access control, payments, ...
XX
X
X
X
X
X
X
X
XX
X X
X
X
X
X
X
X
X
“X = the central owner”
Is there
room for
grass-root
innovators?
17zaterdag 6 november 2010

18. The Internet of Things
Why should you care?
Plan C
November 4, 2010
jo@dearmedia.be
twitter.com/jcaudron
18zaterdag 6 november 2010