2012 Jiveworld: Building Successful Apps and Platforms
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October 10th, 2012 presentation at JiveWorld (Las Vegas, NV) on building successful applications and platforms.
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2012 Jiveworld: Building Successful Apps and Platforms
- 1. Building Successful Apps & Platforms The OpenSocial Lessons Jonathan LeBlanc Developer Evangelist (PayPal) jleblanc@paypal.com Twitter: @jcleblanc Github: github.com/jcleblanc
- 2. The Application is Dead
- 3. The Draining Application Industry
- 4. Embedded Experiences are the New Apps User Feed Contextual Events Other Services
- 5. My Social Background Author of Programming Social Applications Emmy award winner for Outstanding Achievement in Advanced Media Technology Helped build Yahoo’s social platform
- 6. The Lineup The Sordid History of OpenSocial Security Versus Usability Relationships and Gamification Abstracting out the Icky Bits Why Applications Fail & Prevention
- 7. The Lineup The Sordid History of OpenSocial Security Versus Usability Relationships and Gamification Abstracting out the Icky Bits Why Applications Fail & Prevention
- 8. The Beginning +
- 9. The “We’re Everything” Days
- 10. The Social Days vs
- 11. The Current State A Renewed Focus on Businesses and the Enterprise - OpenSocial State of the Union 2012 (Portland, OR)
- 12. Why OpenSocial? Open source initiatives provide an excellent “get started quickly” technology base. Multiple company base and security hardened over years of development
- 13. The Lineup The Sordid History of OpenSocial Security Versus Usability Relationships and Gamification Abstracting out the Icky Bits Why Applications Fail & Prevention
- 14. Heavy Security Model: Caja / Stripping
- 15. Manual Security Model: Checking Apps
- 16. How Things Currently Work Enterprise Security Model Iframe + API / SDK Embedded Experiences
- 17. The Lineup The Sordid History of OpenSocial Security Versus Usability Relationships and Gamification Abstracting out the Icky Bits Why Applications Fail & Prevention
- 18. Outreach Channels for Growth
- 19. Data Information Channels and Hooks
- 20. The Platform for App Gamification
- 21. Relationships / Gamification Lessons Not all outreach channels can be treated the same way Understanding your users and their behaviors is a key to success
- 22. The Lineup The Sordid History of OpenSocial Security Versus Usability Relationships and Gamification Abstracting out the Icky Bits Why Applications Fail & Prevention
- 23. User Authentication / Authorization OAuth 2 OpenID and OpenID Connect Persona
- 25. Personalization
- 26. Abstraction Lessons Abstract out difficult to implement technologies with SDKs / APIs Focus on several core features of your technology offerings, not the entire stack
- 27. The Lineup The Sordid History of OpenSocial Security Versus Usability Relationships and Gamification Abstracting out the Icky Bits Why Applications Fail & Prevention
- 28. Re-inventing the Wheel “I have a great idea! Let’s just build our own application platform!” - That guy (you know who I’m talking about!)
- 29. Ignoring Existing Users “If you build it, they will come” - The Management Team
- 30. Ignoring Usability “We have the most secure platform out there” - The architect who has never built an application
- 31. Ignoring Your Community “We don’t need to spend resources supporting forums, our developers will help each other out” - The misguided development team
- 32. It All Comes Together Build your platform / application to scale and change easily Understand your users and their habits Pay attention to outreach!
- 33. Thank You! Any Questions? http://www.slideshare.net/jcleblanc Jonathan LeBlanc Developer Evangelist (PayPal) jleblanc@paypal.com Twitter: @jcleblanc Github: github.com/jcleblanc
Notas del editor
- See the declining social application industry in companies like Zynga. The social industry has changed.Zynga decline: Increasing ad pricing, FB sick of social spam, and switch to mobileSocial is now in everything – some might see this as an end of the social network, I see it as an opportunity.
- The new type of application is deeply embeddable inside whatever system the user chooses to use. The application is where the user is, not the other way around.Jive Embedded Experiences
- This is when I started development – using Orkut, Hi5, MySpace, iGoogle, Yahoo as test platforms. You could never find a single platform with all features so you ended up testing features.Talk about OpenSocial book
- Security hardened by the social daysBuilt with multiple companies in mind
- MySpace implemented for 3 monthsYahoo implemented for several yearsYou will only have one or two experts that know how it works
- One of the most important things to have in a successful application is a good outreach channelJive activity streams integration
- One of the most important things to have in a successful application is a good outreach channelJive integration of the open graph protocol
- One of the most important things to have in a successful application is a good outreach channel
- Social and interest graphs
- Jive integration of SAML 2.0, OAuth, OpenID
- Jive Edge as an example: http://www.jivesoftware.com/social-business/platform/features/jive-edgePersonalization is one of the hardest things
- Social and interest graphs
- Social and interest graphs