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How to Build SEO into Content Strategy

by Content Strategy at Facebook on Oct 25, 2012

  • 217,371 reproducciones

Let’s be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job. ...

Let’s be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job.

It’s hugely technical, it’s shrouded in mystery, it seems to be focused on robots instead of people, there are unspoken rules, everything can turn on a dime, and it never, ever seems to end.

But SEO doesn't have to be this way. It’s time to begin a conversation between these two disciplines – they’re far more alike than you might think. And when they work together on behalf of users and customers, amazing things can happen that will drive your organisation forward.

I can’t promise to change your mind about SEO, but you’ll leave this session understanding how to build the essentials into your work in ways that are simple, make sense, and are pain-free. You’ll see what business impacts and wins for the customer SEO and Content Strategy have had at REI, a major retailer in the US. And you’ll have the vocabulary, understanding and tools that you need to talk with your SEO... or to take it for yourself.

Drive traffic, amaze your visitors, and Win the Internet -- with SEO and Content Strategy working together.

Originally presented at the 2012 Content Strategy Forum in Cape Town, South Africa.

You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/

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http://blog.hubspot.com 103187
http://www.seomoz.org 14017
http://www.contentharmony.com 12634
http://www.vaninadelobelle.com 1828
http://www.jonathoncolman.org 1807
http://www.linkedin.com 1016
http://www.controlstyle.ru 852
http://www.scoop.it 722
http://moz.com 684
http://cloud.feedly.com 572
http://websem.pl 483
http://feeds.feedburner.com 479
http://dev.cluetrainpr.de 378
http://www.portent.com 377
http://www.innovationexcellence.com 281
http://lonewolflibrarian.wordpress.com 145
http://www.contentiskoning.nl 144
https://twitter.com 123
http://davaidavai.com 120
http://translate.googleusercontent.com 114
http://www.conseilsmarketing.com 110
http://www.racunalo.com 91
http://thx4playing.blogspot.com 65
http://www.infobiz.cc 59
http://apps.synaptive.net 56
http://consider.pl 53
http://sparkdev.beancreative.com 53
https://www.google.com 46
http://www.contentmarketinglabs.com 45
http://durantbackpack.com 36
http://www.newsblur.com 34
http://webcache.googleusercontent.com 34
http://b.cmii.ru 29
http://newsblur.com 26
http://future.cogoweb.com 25
http://lanyrd.com 23
https://cmii.squarespace.com 22
http://cmii.squarespace.com 22
http://szinte.wordpress.com 19
http://digg.com 19
http://flavors.me 19
http://plus.url.google.com 18
http://www.twylah.com 18
http://googleping.com 17
http://www.feedspot.com 14
http://new.portent.com 14
http://onlinebusinessprofessional.blogspot.com 14
http://www.iconocast.com 14
http://onlinemarketingnews.org 14
http://kred.com 14
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