This presentation discusses how small business owners can use the power of the Internet to grow their businesses.

1. “How to Boost Profits For Your
Small Business with the Internet”
Brought to You By:
For 2 Free Consultations & Your Own
Customized Marketing Blueprint, Please Visit
www.TheSmallBusinessMBA.com

2. Introduction
• Would you like to utilize the Internet to help
grow your business… but just don’t know
where to start?
• Do you already have an online presence… but
you aren’t seeing any results?
• You’re in the right place!

3. Agenda
• Introduction to Internet Marketing
• You NEED to Have a Website for Your Business
• Your Very Own Automated Marketing System
• Traffic Generation

4. INTRODUCTION TO
INTERNET MARKETING…

5. Internet Marketing
• Marketing of products and services on the Internet
• Lower costs of distribution of information
• Interactive
• Consumers can research products and services
• Businesses can reach a wide audience
• Marketing campaigns are measurable

6. 5 BIG Mistakes
• You don’t have a website
• You don’t have a “direct response” website
• You don’t capture the contact information of the
people who visit your website
• You don’t follow up with your prospects
• You don’t drive traffic to your website

7. STEP 1: YOU NEED TO HAVE A
WEBSITEFOR YOUR BUSINESS…

8. Importance of a Website
• When you want to buy something, where do
you go to search for it?
• According to InternetWorldStats.com, by June
2008, the number of Internet users in the US
had reached over 220 million (72.5% of US
population)
• Get a website for your business. Period.

9. How to Create a Website
• Create one yourself
– Blinkweb
– SiteSell
– WordPress
• Outsource
– Family and friends
– Website development and design company
– Elance, Guru, etc.

10. Static vs. Direct Response
• Static Website
– For branding purposes
– Just provides information
– Doesn’t change and isn’t interactive
• Direct Response Website
– Sells the product or service (e-commerce)
– Collects prospect contact information

11. STEP 2: SET UP YOUR AUTOMATED
MARKETING SYSTEM…

12. An Automated Marketing System
• Set up an autoresponder
– AWeber, GetReponse, etc.
• Generate lead capture forms
• Builds your “list” (i.e. database)
• Send out pre-scheduled emails… AUTOMATIC
follow-up

13. Capturing Prospect Information
• Use your autoresponder service to generate
lead capture forms
• Provide an incentive for visitors to your
website to give you their contact information
– Special discount
– Gift certificate
– E-book
– Free report

14. Example: TheSmallBusinessMBA.com

15. The Importance of List-Building
• A big database = free advertising
• Communicate with your prospect and/or customer list easily
• Market or sell with one click of a button
• Upcoming sales, promotions, coupons, etc.
• Builds and manages your database automatically
• Ask for testimonials or referrals

16. The Importance of Following Up
• Autoresponder allows you to follow up with
your prospects
• Your prospects may not be ready to when you
first tried to sell your product or service
• By following up, you are always in front of
your prospects, so when they ARE ready to
buy… they’ll buy from YOU

17. Staying In Touch… Through E-mail
• Keep in contact with your customers through e-mails
• Updates on promotions, special deals, coupons, etc.
• Easily keep them posted on current activities (change of
address, hours of operation, etc.)
• Provide them with valuable information or education
• Builds connection between you and your customers

18. STEP 3: DRIVE TARGETED TRAFFIC
TO YOUR WEBSITE…

19. Free Traffic
• Receipts, business cards, brochures
• Search Engine Optimization
• Google Maps listing
• E-mail Marketing Campaigns
• Article Marketing
• Video Marketing
• Social Media (Twitter, Facebook, LinkedIn, etc.)
• Blogging
• Forum Marketing

20. Paid Traffic
• Google AdWords
• Ezine Advertising
• Banner Ads

21. Do You Want 2 Free Consultations &
Your Own Customized Internet
Marketing Blueprint? Please visit
www.TheSmallBusinessMBA.com to
find out how.
Presented By: