3. IntellAct
IntellActwill provide retailers and brand marketers with
data, analytics, measurement and metrics generated through and by
omnichannel retailing & marketing. This will be accomplished via
our DIVA platform by the application of quantitative
analysis, attribution and other science across disparate datasets to
discover and render actionable insights applicable across
marketing, merchandising and IT channels. Estimated savings and
productivity exceed $1 billion globally in these channels alone.
4. IntellActIntroduces DIVA
The DIVA (Development, Intelligence, Visualization
&Analytics) platformtakes statistical analytics and
methodologies and applies them designated business issues
such as ROI on marketing and advertising dollars against
hard client data such as sales or market share, forecasting
and customer segmentation
DIVA is the world‟s first DIY “cause and effect” software
platform allowing LIVE data analytics to increase gross
margins through savings, maximization of ROI, etc.
5. IntellActDIVA Ecosystem
Omnichannel will be driven by a „Retail 3.0‟ mentality. Marketing planning, technology platforms, data
streams, content, merchandising and analytics must operate seamlessly & intelligently.
13. Marketing Analytics budgets set to exceed
$100 billion by 2015.
Spending on Marketing Analytics by Company Size (in sales revenues)
IntellAct aims to be a key driver of this growth.
14. DIVA Normalizes Multiple Data Sources
Sales – POS/eCommerce
Market Share/Awareness
Inventory
Net Marketer Scores
Marketing Activities (eg above and below the line advertising, on
line, sponsorships, promotions etc)
Outside sources (eg weather, consumer confidence, interest rates etc)
Other
15. DIVA Integrates Enormous
Marketing, Merchandising & IT Efficiencies
• The omnichannel challenge makes marketing, merchandising an IT
departments prime stakeholders
• Tier 1&2 retailers may have the greatest need, followed by brands
• Delivers actionable business intelligence
• Allows store-centric& brand data to interface to other BI
metrics, including other marketing events, social business
intelligence, etc.
• Offers additional modules to enhance enterprise level capabilities and
recurring revenue streams, i.e., attribution, insights, creative
services, apps, research, etc.
• Provides lead generation for other products & services
• And much, much more...
17. PaaSIaaSSaaS
Client Portal Company Portal
3 3rd Party Vendor
Portal
RTB/DSP
Interface
Packaged Applications
….
Application Servers Database Servers Video Conferencing Servers
Storage SystemOperating System
Hypervisor
Cloud Infrastructure
VM Provisioning & Elastic Scalability
Failover, Backup & DR
Monitoring & Metering
Custom Applications
UI + Portal Service Metering
Authentication and Authorization
User and Organization Management
Multi-Tenancy Services
(All available through Web Interface)
Application Services (Deployable on IDIVA Cloud)
App Server Database Search
Video/Audio Conversation Service
Document
Management Service
Rules Engine AI Integrations Reporting Engine
DIVA iOS DIVA Android
DIVA Technology Overview
SaaS + PaaS + IaaS
18. DIVA Product Development
DIVA’s exploitation of omnichannel products and services will require a
substantial number of strategic relationships and partnerships to create
valuable, revenue producing opportunities and more rapid acceptance and
growth. The categories of these relationships and partnerships include, but are
not limited to:
•Business intelligence/analytics/attribution platforms
•Social business intelligence technologies
•Shopper application developers
•Agencies and shopper marketing companies
•Brand& retail consultants
•Retail system suppliers & integrators
•Data/Analytics/Measurement/Metrics suppliers
•Vizualization & infographics suppliers
•Other
20. "Removing the barriers that separate web, mobile and in-store commerce
represents one of the hottest trends in retail.” –Internet Retailer, January 17, 2012
“Macy‟s CEO: Retail‟s new path to purchase is „omnichannel‟ marketing”
– Inside Tuscon Business, April 20, 2012
“While multi channel shoppers spend, on average, 15% to 30% more with a
retailer than someone who uses only one channel, omni-channel shoppers will
spend 15% to 30% more than multi-channel consumers.”
–IDC Retail Insights
“Today‟s successful marketers are taking a customer-centric approach and delivering
a brand experience that‟s compelling, personalized and consistent across all
touchpoints.” –Forbes, Feb 12, 2012
“As Internet Sales Grow, Retailers Go Omni-Channel” – Wharton Today, November
25, 2011
“Multichannel is dead…long live omnichannel” – Fourth Source, January 22, 2012
Omnichannel Is The Future Of Retailing
21. What Is Omnichannel Retailing and Why Is It A Game Changer?
Omnichannel Retailing is: “A seamless approach to the consumer experience through all available
channels, i.e., mobile, Internet devices, computers, bricks-and-mortar, television, catalogue, mobile
point-of-sale, and so on.” – Wikipedia
Game Changer?: Technology and connectivity are driving dramatic changes in how consumers
approach virtually every aspect of their lives. These changes are stimulating a new generation of
devices that allow consumers to access information where they live, work, play and shop. This will
continue to have a dramatic effect on retail marketing and customers as purchasing habits, predictive
behavior, personalization and relevant messaging ROI will outperform conventional marketing and
merchandising ROI. As a result:
•Consumers have the ability to be more empowered by being more knowledgeable.
• Retailers can appeal to this emerging, always on consumer by properly leveraging the new
channels available to them.This is the omnichannel opportunity.
• The identification, accumulation and processing of data will enable hundreds of billions of
dollars worth of efficiencies to be gained in the marketing, merchandising and IT omnichannel of
retailers and brands.
22. The IntellAct Omnichannel Matrix
Action
Rendering & Display
Actionable Intelligence
Third Party Data Integration
Measurement
Attribution & Insights
Retail Devices
Consumer
Devices
eCommerce POS