451 Research - Report Schedule & Overview Nov 2011

SCHEDULE AND OVERVIEW
LONG-FORM REPORTS
Updated November 2011
This document provides titles and descriptions for the most recently published long-format
reports, and provides an agenda of planned reports for the next several months. Upcoming
topics and delivery dates are subject to change at any point without notice.

Reports can be purchased individually - please contact sales@the451group.com for pricing.

The reports are listed by program, such as ICE (Infrastructure Computing for the Enterprise),
CAOS (Commercial Adoption of Open Source), etc. Subscribers to these programs receive
all the thematically linked long-format reports, along with analyst advisory hours, at a
significantly preferential investment. Please contact your sales representative for more details.

451 RESEARCH: LONG-FORM REPORTS
© 2011 THE 451 GROUP, LLC, TIER1 RESEARCH, LLC, AND/OR ITS AFFILIATES. ALL RIGHTS RESERVED.

TABLE OF CONTENTS

INFRASTRUCTURE COMPUTING FOR THE ENTERPRISE (ICE) 4

UPCOMING REPORTS . . . . . . . . . . . . . . . . . . . . . . . 4

RECENTLY PUBLISHED REPORTS . . . . . . . . . . . . . . . . . . 6

DATACENTER TECHNOLOGIES 8



CLOUDSCAPE 12



ECO-EFFICIENT IT 16



INFORMATION MANAGEMENT 19



ENTERPRISE SECURITY PROGRAM (ESP) 23



COMMERCIAL ADOPTION OF OPEN SOURCE (CAOS) 26



MOBILITY & NETWORKS 29



2 451 RESEARCH: LONG -FORM REPORTS

MARKET MONITOR: CLOUD COMPUTING 32



MARKET MONITOR: CLOUD-ENABLING TECHNOLOGIES 36



MARKET MONITOR: VIRTUALIZATION SOFTWARE 39



TIER1 RESEARCH DATACENTER 42



TIER1 RESEARCH HOSTING 46



THEINFOPRO 50



CHANGEWAVE RESEARCH 53



451 RESEARCH: LONG -FORM REPORTS 3

ICE
Infrastructure Computing for the Enterprise
infRastRUctURe compUting foR the
enteRpRise (ice)

Upcoming RepoRts
The ‘Total Data’ Treatise: New Approaches to Data Management in Response

ICE
to Big Data (December 2011)
Analyst: Matt Aslett
Data volumes are exploding. Enterprises need better techniques to analyze, for example, IT
management data or customer behavior statistics. ‘Total data’ describes a broad approach that makes
use of all available data, regardless of where it resides, to improve the efficiency and accuracy of
business intelligence.

The Big Squeeze: Systems Convergence (December 2011)
Analyst: John Abbott
Converging fabric is changing buying patterns around infrastructure, with significant implications
for major suppliers, such as Cisco, Dell, EMC, HP and VMware. Cisco was the first horse out of
the gate with its Unified Computing System, but frameworks with comparable ambitions (Scalent
Systems, say, or Egenera’s PAN Manager) have been around for years. What, if anything, will make a
new generation of converged systems more successful than their predecessors? Is anything in the mix
beyond Cisco’s desire to be a strategic vendor at the enterprise level?

Monitoring and Management Gather in the Clouds (December 2011)
Jay Lyman, Dennis Callaghan
This report will consider the many cloud computing monitoring and management plays, including
open source pieces and vendors, as well as large players adding these capabilities, often via acquisition.
This report will consider some of the key capabilities and offerings and provide some assessment of
the marketplace and what’s next based on what we’ve seen thus far in the systems management space.

Desktops as a Service (December 2011)
Analysts: Rachel Chalmers, Karin Kelley
In the virtual desktop world, everything’s coming together. Take dynamic desktop assembly
combined with user virtualization. Add options for hosted workspaces, terminal services and offline
delivery. Make it all available to managed service providers, and what do you have? A new generation
of desktops as a service.

IT Financial Management (February 2012)
Analyst: Dennis Callaghan
As IT organizations transform themselves into service providers, showback and shadow billing
become increasingly important. This report looks at the state of the art in chargeback for the
enterprise.


Infrastructure Comp

ICE
Backup in a Virtual World (March 2012)
Analyst: Dave Simpson
The emergence of virtualization is having a profound effect on the enterprise data-protection
landscape. As IT managers wrestle with the realities of protecting their core data in a virtual world,
opportunities are opening up for innovative companies offering a virtualization-centric approach to
data protection in areas such as backup/recovery, replication and disaster recovery. This report will
look at why protecting virtual environments is different than protecting physical infrastructure and
discuss whether this will provide the catalyst for a new breed of specialist to disrupt the large and
entrenched incumbents.

Cloud Platforms (April 2012)
Analyst: Rachel Chalmers
Like their service-provider peers, IT operations teams are most effective when they are helping their
customers help themselves. Automation fulfills its true potential by streamlining routine chores
associated with delivering resources to line of business.

The Confluence of Devops and Mobile Applications (May 2012)
Analyst: Jay Lyman
We’re seeing more and more mobile application development and deployment as a main reason for
implementing devops, the confluence of enterprise application development and IT operations,
where applications are deployed, typically on cloud computing and services-based infrastructures
in today’s technology environment. This report examines the addition of the mobile piece to the
devops trend, including PaaS support, and investigates this unprecedented confluence of consumer
and enterprise IT.

Virtual Desktop Management (May 2012)
Analyst: Karin Kelley
After OS and app virtualization, user virtualization is emerging as a key layer in the desktop-as-a-
service stack. This report casts a wide net across this increasingly strategic market sector.

The Open Source Lift in Cloud Computing: Perspectives on Open Source Software
Use by Cloud Providers and Customers (September 2012)
Analyst: Jay Lyman
Two years ago, we asked about the benefits – particularly the cost savings – of using open source
software in the enterprise. Today, we see open source playing another prominent role as the basis
for cloud computing. This report examines the key drivers and advantages of open source for
private, public and hybrid cloud stacks and services. By asking open source users and customers
about their experiences, we uncover the reasons for open source’s prevalence in the cloud.


Infrastructure Comput

ICE
Recently pUblished RepoRts
The Age of Exascale (September 2011)
Analyst: John Barr
The advances required to move from one generation of high-performance computer system to
the next are often described as ‘more of the same, but bigger and faster.’ The move to exascale
systems is different, though – everything has to change. There is a great deal of excitement and
debate within the HPC community about the technical challenges that need to be resolved in
order to deliver one-exaflop-per-second performance. However, the most important issue is not
the technology from which the system is built, but rather the applications that are run on such a
powerful system. This report examines the opportunities and challenges in building and operating
exascale systems, covering issues such as power consumption, scalability and resiliency - as well as
the processor architectures, memory technology, data management systems and programming tools
required. Various global exascale initiatives are profiled, and the implications for users, vendors and
investors are discussed.

The Coming PaaS World War (July 2011)
Much has changed since our first report on PaaS in 2010. VMware and Red Hat have fully
entered the fray, ready to duel for open source Java application development dominance, while
Microsoft Azure continues to mature as a Windows alternative, and salesforce.com expanded its
PaaS capabilities with the acquisition of Heroku. Google remains a force, while Amazon may soon
pounce. Rollbase was rolled up by Intacct, and a similar fate awaits other startups that will struggle
to gain traction against the giants. As developers demand cradle-to-grave application management
and cloud-based development and deployment environments, PaaS has emerged as a crucial
technology. This report examines this dynamic market and predicts where PaaS is heading in the
next 12-18 months.

The Application Bazaar: How IT Organizations Are Reinventing Application
Purchasing (June 2011)
Analyst: Karin Kelley
Application marketplaces took off with great success in the consumer and mobile markets,
and businesses of all kinds are now catching on. Partner directories and application showcases
are evolving into one-stop shops for applications and the services that manage them. Vendors
coming into this space include PaaS and SaaS players, MSPs, traditional enterprise ISVs,
dedicated startups, and desktop virtualization providers. There are also mobile and consumer app
marketplaces, while other adjacent markets include security providers and data and application
integration players. This report examines the app marketplaces currently being provided, for the
most part, by SaaS and hybrid CRM and ERP vendors. It also looks at some emerging offerings,
and the different tacks vendors are taking with their online app showcases. It includes profiles
of app marketplace layers – both current and emerging – and looks ahead to map out potential
directions for app marketplaces.


Infrastructure Comput

ICE
The Big Four Hypervisors and Their Ecosystems (April 2011)
Analyst: Rachel Chalmers
VMware dominates the enterprise market, no question – our 451 Market Monitor service
estimates that almost 80% of virtualized enterprise servers use VMware products. It is one of the
great success stories of our time, but its products are not ideal for all use cases – virtualizing cloud
and client workloads and bare-metal client virtualization, for example. The cloud is where we see
support for alternative platforms – Xen especially, but also Hyper-V and KVM – beginning to take
hold. Others see alternative hypervisors popping up at the departmental level and are building out
multi-hypervisor support. Given the likelihood that future enterprise infrastructure will include a
large component of public and hybrid cloud resources, multi-hypervisor support makes sense. This
report provides an in-depth comparison of the major hypervisor offerings, and examines the rise
of multi-hypervisor enterprise infrastructure. It includes a discussion of partner ecosystems and
platform support, as well as implications for ISVs, enterprises and investors.


DCT Technologies
Datacenter
datacenteR technologies

Upcoming RepoRts

DCT
Datacenter Sustainability: Mandates Are Grim, But Volunteering Is Vexing
(November 2011)
Analyst: John Stanley
As huge energy consumers, datacenters find their environmental performance under intense
scrutiny by regulators, customers and others. Regulations can drive datacenters toward
sustainability. However, they can also burden operators with costs and restrictions, and they can
alter the competitive landscape for suppliers. Voluntary measures are more palatable, but the
proliferation of standards and metrics can create confusion, frustration and inaction. This report
provides an overview of current environmental issues most relevant to the datacenter industry,
including legislation, standards, metrics and other topics.

Datacenter Infrastructure Management Software: Market Monitor Forecast, 2010-
2015 (December 2011)
Analysts: Greg Zwakman, Andy Lawrence, John Stanley
This is the first report from the 451 Market Monitor: Datacenter Technologies service, a market-
sizing and forecasting product that focuses on the market for datacenter equipment and software.
This report examines datacenter infrastructure management (DCIM) software. It provides a
bottom-up market-sizing analysis that incorporates revenue estimates and forecasts for each of the
39 competing vendors that we have identified. The report also examines two market subsectors and
their respective demand drivers, as well as providing estimated revenue ranges for each vendor’s
DCIM sales in 2010. Finally, the report explains growth accelerators, growth inhibitors and other
trends in the market.

The Economics of Datacenter 2.0: Prefab, Container and Modular Datacenters
(1Q 2012)
Analyst: Jason Schafer
The design and deployment of datacenters is being fundamentally changed by the introduction of
pre-configured, pre-tested modular datacenters, sometimes delivered inside containers – so-called
‘datacenter 2.0’ offerings. This report focuses on the four drivers behind datacenter 2.0 – financial,
speed to market, reliability and efficiency (FSRE). In particular, the report examines the financial
issues: the comparative costs vs. traditional datacenters, the capex and opex elements, and the total
cost of ownership.


Datacenter Te

DCT
Cloud Services, Energy and Carbon: Allocation, Allocation, Allocation (1Q 2012)
Analyst: Andy Lawrence
Everyone agrees that cloud computing is more energy efficient – or ‘greener’ – than traditional or
earlier-generation IT. But is it really? And if it is, how can cloud providers account for their energy
use and carbon emissions, so they can demonstrate their efficiency? And how can they allocate
energy/carbon to particular services? This report examines the issues of cloud computing, energy
and carbon allocation and chargeback, and how some projects are tackling the problem.

What if Carbon Stops Being Free? Carbon, Electricity Rates and Datacenter Costs
(1Q 2012)
Some regions have regulations that force datacenters to pay for their carbon emissions, and others
may soon implement such rules. In a few cases, datacenters might pay for their emissions directly,
but more often they pay in the form of higher electricity prices. (Utilities pay for their emissions,
and they pass the costs on to electricity users.) Either way, many datacenter operators are fearful of
having to pay for their carbon. But how much would new carbon taxes, or hikes in existing carbon
taxes, really affect electricity rates? And how much of an impact would higher electricity rates
have on datacenters’ cost structures? This report explores these two questions. The answers vary by
region and by the type of datacenter.

IT Power Management and Its Role in the Datacenter (2Q 2012)
In recent years, there has been a huge effort by datacenter operators to reduce power consumption
by making the infrastructure more efficient. But efforts to automatically improve the utilization
and power management of servers so far have come to little. This report considers the application
and potential of active IT power-control technologies, such as load shifting, load shedding, power
management and power capping.

DCIM: From Fragmentation to Convergence (2Q 2012)
Datacenter infrastructure management technology is evolving rapidly. Simple tools with
monitoring capabilities have been developing into more sophisticated monitoring, data aggregation
and control systems, and asset systems have become entire datacenter management databases. A
few tools have become complete suites, while others have extended even further, tracking and
managing physical and even virtual IT assets. This report examines the positioning and capabilities
of modern DCIM.


DCT Te
Datacenter

DCT
Case Studies in Highly Energy-Efficient Datacenters (October 2011)
Analyst: Andrew Donoghue
New tools, designs and services have emerged to help datacenter operators improve the energy
efficiency of IT and facilities. There are a number of standout examples of datacenters using the
latest technologies and strategies to improve facility energy efficiency. But on the whole, real-life
deployments still lag supplier innovations. Factors such as fuel price increases, carbon taxes and
other environmental regulations will need to accelerate in order to drive substantial adoption of
these efficiency technology and techniques. This report examines a cross-section of sustainable
datacenter projects, which are broadly representative of the range of eco-efficient technologies and
strategies being employed by datacenter owners and operators today. Some of these are becoming
accepted practice; others may be too niche to be applicable to the datacenter ‘mainstream.’
However, taken as a whole, the projects analyzed in this report illustrate how the datacenter
industry is repositioning itself to consider the issues of energy use and sustainability on par with
uptime and availability.

From ‘Brawny’ to ‘Wimpy’ – The Rise of the Low-Power Server (September 2011)
CPUs developed for smartphones and tablets are being repurposed for use in servers, with dramatic
effects on energy use and density. Owners of large-scale datacenters supporting Internet services
and cloud computing are watching these developments closely. Despite ever more powerful
CPUs and the benefits and maturity that come from commoditization, x86 server development
has essentially stagnated over the past 10 years, and innovation has been far more evident in the
mobile device sector. Power-hungry CPUs can turn out to be overkill for a new generation of
Internet and cloud workloads that, on the whole, don’t run x86 applications. For vendors and users
building out cloud infrastructure – both internal and external – the differences in cost, density
and performance may be too big to ignore. This report assists in the understanding of low-power
servers by providing an introduction to how they fit into the current market landscape, examining
how they are likely to evolve over the next 18-24 months, and presenting some typical use cases for
currently available products and those about to come to the market. It also takes a look at vendor
developments in CPUs, server design and related software activities. Of particular relevance here is
the increasing presence of ARM.


DCT Te
Datacenter

DCT
Datacenter 2.0 – The Industrial Evolution (September 2011)
Analyst: Jason Schafer
The datacenter industry is at the beginning of a period of fundamental, disruptive change. A
combination of technological, economic and market factors have been coming together, with
the result that datacenters are increasingly being engineered and constructed in a fundamentally
different way than in the past. We believe that the emergence of prefabricated, modular datacenters
will have a major impact on the datacenter industry – its ecosystem, its economics and its
technology. This report helps define the taxonomy and provides an initial scoping of the market
size. It also discusses future trends and expectations and gives snapshots for most of the high-profile
companies currently innovating toward datacenter modularity.

Datacenter Infrastructure Management Software (May 2011)
This report examines the emerging market for software and systems that help managers gain a clear
view of the status of their datacenters – especially energy consumption, how they can use software
to build accurate models of their datacenter infrastructure assets, and how they can use software to
optimize datacenter performance. The report updates the 2009 report, ‘Datacenter Management
& Energy-Efficiency Software.’ It discusses the products and strategies of some 30+ vendors,
and looks at the functions and taxonomy of the datacenter-efficiency software market. Since our
earlier report, this category has become known as datacenter infrastructure management (DCIM),
and has shown some signs of promising growth. However, the landscape remains confused and
complicated.


cloUdscape
CloudScape
Upcoming RepoRts
Journeys in the Cloud (December 2011)

CloudScape
Analysts: William Fellows, Agatha Poon
Building on previous reports in 2010 and 2009, this report uses both survey and interview research
techniques with CloudScape’s end-user program members to understand what is driving adoption
and spending. What are the experiences – what’s working and also what’s not? To what extent
are enterprises deploying hybrid clouds using public and private cloud resources? The report will
consist of both data and case studies.

Cloud Heavyweights 2011 (December 2011)
Analysts: Doug Toombs
While there are scores of pretenders and startups, many of which are punching above their weight,
this report provides analysis of the form and capabilities of the largest and most formidable
contenders in the division. What types of services are being pushed? How are they built, marketed
and priced? Who are the customers, and how do we see the market evolving?

Cloud IaaS – Trends from the Voice of the Cloud Customer (January 2012)
Analysts: Sean Hackett, Marco Coulter, William Fellows
TheInfoPro (TIP), a division of 451 Research, sources its insight from interviews with hundreds
of enterprise IT decision-makers. Based on the latest data, this report examines which vendors are catching
excitement and which are catching revenue. What are the most common cloud technologies in use? How is
the infrastructure cloud being managed? This ‘voice of the customer’ report will deliver research-based answers
identifying which organizations vendors should partner with, optimal implementation priorities for technologies
and insight as to how far down the road the majority of IT professionals have reached.

Cloud Application Bazaar (1Q 2012)
Analyst: Agatha Poon
Application marketplaces are gaining in buzz and popularity, presenting a potentially more efficient
way for businesses to source, consume and pay for applications. PaaS and SaaS players, MSPs,
ISVs, dedicated startups and a host of other hopefuls are seeking to cash in on the opportunity.
This report seeks to delineate the market, provide an assessment of the overall opportunity and
identify the role of application marketplaces in the cloud economy.


CloudScape
The Role of Object-Based Storage in a Cloudy ‘Big Data’ World (May 2012)
Analyst: Simon Robinson
Object-based storage systems are nothing new, but exploding volumes of unstructured data
combined with cloud-based data delivery and consumption models are creating ideal conditions
for growth, especially as service providers look for more cost-effective ways of building massive
repositories for long-term data retention. This report will examine the drivers for object-based
storage systems and how such platforms are being deployed in both public and private cloud
environments, as well as offering a detailed look at the competitive landscape. Will EMC’s early
dominance with Atmos be unseated by an emerging set of rival platforms from startups such as
Scality and DataDirect Networks, large technology vendors such as Dell and NetApp, or even
emerging open source offerings such as the Rackspace/NASA-based OpenStack?

Cloud Brokering (2Q 2012)
Analyst: TBD
Many enterprises are looking to trusted cloud experts to help them navigate their journey to the
cloud. Who are the leaders in the field? What is the maturity of this market today, and what does
the future hold for cloud brokerage services? The spectrum of companies covered will range from
current leaders in the market to those companies new to the space that show potential to secure a
cloud-brokering place among the leaders. End-user experience will be provided in case studies.

Networking for the Cloud – the Flattened, Flexible Network (2Q 2012)
Analyst: TBD
The winds of virtualization have driven cloud computing efficiencies for servers, storage and
applications. Those same breezes are starting to affect networking in clouds and datacenters,
offering improvements in provisioning and integration with the virtual environment. This report
looks at both the approaches being championed and the courses being charted by vendors as they
navigate in this sphere. It will explore the implications of these new paths for service provider and
enterprise datacenter environments.

Cloud in Emerging Markets: China and India Driving Growth (Summer 2012)
Analysts: Swapna Subramani, Agatha Poon, William Fellows
China and India are the standout leaders in cloud market growth and opportunity for suppliers.
What characteristics are shaping service creation and adoption in these regions? Who are the
providers, what services are being supplied, and who are the consumers? This report examines
the state of the market and provides guidance for would-be entrants, including market sizing and
segmentation, use cases, partner opportunities and supplier profiling.


CloudScape
The Open Source Lift in Cloud Computing: Perspectives on Open Source Software
Use by Cloud Providers and Customers (September 2012)
Analyst: Jay Lyman
software in the enterprise. Today, we see open source playing another prominent role as the basis for
cloud computing. This report examines the key drivers and advantages of open source for private,
public and hybrid cloud stacks and services. By asking open source users and customers about their
experiences, we uncover the reasons for open source’s prevalence in the cloud.

Cloud Storage On-Ramps (November 2011)
As enterprise IT staff continue to wrestle with the challenges of data growth in a cost-sensitive
environment, cloud storage is an intriguing option. However, adoption of cloud storage so far has
been mostly concentrated in tech-savvy Web 2.0 and consumer-centric markets, leaving open the
question: How do traditional IT departments take advantage? The answer may come from so-called
cloud storage on-ramps, a new type of offering that promises to provide IT managers with a pathway
to leveraging the cloud with little perceived risk. This report provides an in-depth appraisal of the
drivers and prospects of this evolving market. It offers an overview of the current state of enterprise
cloud and cloud storage adoption (including market sizing); an assessment of the challenges and use
cases that cloud storage on-ramps are evolving to address; an overview of key startups, technologies
and differentiators; and an assessment of the rapidly developing competitive landscape and potential
M&A activity. The report concludes with several in-depth case studies of enterprises that have
implemented cloud storage on-ramps.

Conducting the Cloud: Orchestration – With a Focus on Test & Development
(October 2011)
Analyst: William Fellows
The hybrid cloud model won’t work unless all the resources and functions in a system can be
dynamically orchestrated. Cloud orchestration marries the disciplines of automated self-service
resource provisioning, on-boarding and management with process, policy, governance and security.
Without this kind of orchestration, organizations cannot really play in the cloud. The cloud
orchestration sector is lighting up quickly as end users, vendors, integrators and investors alike seek
to understand whether it can provide the ‘missing link’ between the enterprise and cloud. This report
examines vendor approaches as they converge on this opportunity from all points. We use test and
development workloads - a key use case in the cloud - as a lens to focus our analysis. The report
offers extensive profiles of the vendors operating in this space – including the Big Four systems
management vendors and other major players – as well as revenue projections for the market.


CloudScape
The Coming PaaS World War (July 2011)
Much has changed since our first report on PaaS in 2010. VMware and Red Hat have fully
entered the fray, ready to duel for open source Java application development dominance, while
Microsoft Azure continues to mature as a Windows alternative, and salesforce.com expanded its
PaaS capabilities with the acquisition of Heroku. Google remains a force, while Amazon may soon
pounce. Rollbase was rolled up by Intacct, and a similar fate awaits other startups that will struggle
to gain traction against the giants. As developers demand cradle-to-grave application management
and cloud-based development and deployment environments, PaaS has emerged as a crucial
technology. This report examines this dynamic market and predicts where PaaS is heading in the
next 12-18 months.

Telcos Align Growth Strategies With the Cloud (May 2011)
Analyst: Agatha Poon
This report examines cloud computing in the telecom arena, including current offerings, M&A
activity, market sizing and the role of strategic partnerships. It includes in-depth assessments of 10
major players in the telecom cloud market.

The State of SaaS, 2011 (May 2011)
Analysts: Sean Hackett and Gregg Speicher
This report examines the state of the enterprise SaaS marketplace (encompassing CRM, ERP,
and content & collaboration). It aims to provide the reader with a broad perspective on the
SaaS opportunity. The report includes current market sizing, examines drivers and inhibitors of
growth, identifies trends impacting the competitive landscape, and highlights current and future
competitors.

How to Become a Cloud Supplier (April 2011)
Analyst: William Fellows
This report provides an in-depth comparison of the major hypervisor offerings, and examines the
rise of multi-hypervisor enterprise infrastructure. It includes a discussion of partner ecosystems and
platform support, as well as implications for ISVs, enterprises and investors.


ECO-IT IT
Eco-Efﬁcient
eco-efficient it

Upcoming RepoRts
ECO-IT
Datacenter Sustainability: Mandates Are Grim, But Volunteering Is Vexing
(November 2011)
As huge energy consumers, datacenters find their environmental performance under intense
scrutiny by regulators, customers and others. Regulations can drive datacenters toward
sustainability. However, they can also burden operators with costs and restrictions, and they can
alter the competitive landscape for suppliers. Voluntary measures are more palatable, but the
proliferation of standards and metrics can create confusion, frustration and inaction. This report
provides an overview of current environmental issues most relevant to the datacenter industry,
including legislation, standards, metrics and other topics.

Cloud Services, Energy and Carbon: Allocation, Allocation, Allocation (1Q 2012)
Everyone agrees that cloud computing is more energy efficient – or ‘greener’ – than traditional or
earlier-generation IT. But is it really? And if it is, how can cloud providers account for their energy
use and carbon emissions, so they can demonstrate their efficiency? And how can they allocate
energy/carbon to particular services? This report examines the issues of cloud computing, energy
and carbon allocation and chargeback, and how some projects are tackling the problem.

What if Carbon Stops Being Free? Carbon, Electricity Rates and Datacenter Costs
(1Q 2012)
Some regions have regulations that force datacenters to pay for their carbon emissions, and others
may soon implement such rules. In a few cases, datacenters might pay for their emissions directly,
but more often they pay in the form of higher electricity prices. (Utilities pay for their emissions,
and they pass the costs on to electricity users.) Either way, many datacenter operators are fearful of
having to pay for their carbon. But how much would new carbon taxes, or hikes in existing carbon
taxes, really affect electricity rates? And how much of an impact would higher electricity rates
have on datacenters’ cost structures? This report explores these two questions. The answers vary by
region and by the type of datacenter.

IT Power Management and Its Role in the Datacenter (2Q 2012)
In recent years, there has been a huge effort by datacenter operators to reduce power consumption
by making the infrastructure more efficient. But efforts to automatically improve the utilization
and power management of servers so far have come to little. This report considers the application
and potential of active IT power-control technologies, such as load shifting, load shedding, power
management and power capping.


Eco-Efﬁcient IT

ECO-IT
Enterprise Energy Management (2Q 2012)
Analysts: Andrew Donoghue, John Stanley
This report explores in detail the rapidly emerging technology around enterprise energy
management. Energy is becoming a significant cost for most organizations, but there are huge
opportunities to manage energy consumption and thereby reduce costs. This report examines these
strategies, and the role of technology from various vendors, ranging from IT suppliers such as
Cisco, JouleX and Verdiem to building management system providers such as Siemens, Johnson
Controls and Schneider Electric. It discusses how these technologies interact with carbon and
sustainability management systems from suppliers such as Hara and C3.

Case Studies in Highly Energy-Efficient Datacenters (October 2011)
New tools, designs and services have emerged to help datacenter operators improve the energy
efficiency of IT and facilities. There are a number of standout examples of datacenters using the
latest technologies and strategies to improve facility energy efficiency. But on the whole, real-life
deployments still lag supplier innovations. Factors such as fuel price increases, carbon taxes and
other environmental regulations will need to accelerate in order to drive substantial adoption of
these efficiency technology and techniques. This report examines a cross-section of sustainable
datacenter projects, which are broadly representative of the range of eco-efficient technologies and
strategies being employed by datacenter owners and operators today. Some of these are becoming
accepted practice; others may be too niche to be applicable to the datacenter ‘mainstream.’
However, taken as a whole, the projects analyzed in this report illustrate how the datacenter
industry is repositioning itself to consider the issues of energy use and sustainability on par with
uptime and availability.

From ‘Brawny’ to ‘Wimpy’ – The Rise of the Low-Power Server (September 2011)
CPUs developed for smartphones and tablets are being repurposed for use in servers, with dramatic
effects on energy use and density. Owners of large-scale datacenters supporting Internet services
and cloud computing are watching these developments closely. Despite ever more powerful
CPUs and the benefits and maturity that come from commoditization, x86 server development
has essentially stagnated over the past 10 years, and innovation has been far more evident in the
mobile device sector. Power-hungry CPUs can turn out to be overkill for a new generation of
Internet and cloud workloads that, on the whole, don’t run x86 applications. For vendors and users
building out cloud infrastructure – both internal and external – the differences in cost, density
and performance may be too big to ignore. This report assists in the understanding of low-power
servers by providing an introduction to how they fit into the current market landscape, examining
how they are likely to evolve over the next 18-24 months, and presenting some typical use cases for
currently available products and those about to come to the market. It also takes a look at vendor
developments in CPUs, server design and related software activities. Of particular relevance here is
the increasing presence of ARM.


Eco-Efﬁcient IT

ECO-IT
Carbon Management: Introduction to an Emerging Market (January 2011)
This report focuses on software tools that organizations can use to track and manage their energy
consumption, greenhouse gas (GHG) emissions and other aspects of sustainability performance.
Companies across the globe are continuing to increase their attention to sustainability issues,
driven by a combination of existing or pending government regulations, customer attention,
supply-chain pressures and competitive drivers. Within the broad scope of sustainability, energy
and GHG management are receiving particular attention. One reason is the environmental
community’s attention to GHGs and carbon; another is that businesses understand that carbon
reductions often go hand-in-hand with cost-saving energy reductions and other competitive
advantages.

PC Power Management (December 2010)
This report examines the market for desktop power management products, including the
technology currently available, adoption trends and user behavior, and the future direction of the
market, as well as profiles of 19 prominent vendors.


IM Management
Information
infoRmation management

Upcoming RepoRts
IM
The ‘Total Data’ Treatise: New Approaches to Data Management in Response
to Big Data (December 2011)
use of all available data, regardless of where it resides, to improve the efficiency and accuracy of
business intelligence.

Solid-State Storage Systems (December 2011)
Analysts: Henry Baltazar and Simon Robinson
Few in the industry would disagree that solid-state storage technology will significantly reshape the
way enterprise data is stored and accessed; however, as flash-based systems begin to penetrate the
market, the debate over how solid-state storage should be deployed has only just begun. This report
provides an overview of the impact of flash on the enterprise storage market to date, and assesses the
prospects for an emerging range of innovations that are threatening to further disrupt the market.

The SharePoint Ecosystem (1Q 2012)
Analyst: Kathleen Reidy
The impact that Microsoft SharePoint has had in the information management market in the
past decade can, perhaps, not be overstated, and we are likely still in the early days of SharePoint’s
entrenchment as an enterprise system. Adoption of SharePoint continues unabated, and this has
created a complex competitive landscape for vendors that had previously been stalwarts in the
information management space. SharePoint isn’t a panacea, though, and Microsoft has seemingly
intentionally left SharePoint a fairly generic platform. This means the buying organizations often
have requirements that extend beyond what SharePoint can do out of the box. Many third-party
vendors have rushed to fill these gaps, and there is a growing ecosystem of vendors providing
extensions, add-ons and infrastructure management tools for SharePoint. This report will detail
many of these gaps, the areas in this ecosystem that are particularly ripe for growth, and the costs and
benefits to IT organizations as they extend SharePoint. We’ll outline the key vendors that are building
businesses on top of SharePoint, the potential risks these vendors face and market consolidation that
may occur. This report also looks at how cloud deployment models are likely to affect SharePoint’s
growth and what the impact of Office 365, specifically, is likely to be on the SharePoint ecosystem.

E-Discovery 2012 (1H 2012)
Analyst: David Horrigan
In our annual look at the e-discovery market, we look at the growth rate of the US and Western
European markets, as well as user adoption. How fast is it growing, and what is driving that growth?
This report will focus on those issues but also look at the latest technology innovations and key
decisions from the courts and national and international regulators.


Information Ma

IM
Backup in a Virtual World (March 2012)
Analyst: Dave Simpson
The emergence of virtualization is having a profound effect on the enterprise data-protection
landscape. As IT managers wrestle with the realities of protecting their core data in a virtual
world, opportunities are opening up for innovative companies offering a virtualization-centric
approach to data protection in areas such as backup/recovery, replication and disaster recovery.
This report will look at why protecting virtual environments is different than protecting
physical infrastructure and discuss whether this will provide the catalyst for a new breed of
specialist to disrupt the large and entrenched incumbents.

The Role of Object-Based Storage in a Cloudy ‘Big Data’ World (May 2012)
Object-based storage systems are nothing new, but exploding volumes of unstructured
data combined with cloud-based data delivery and consumption models are creating ideal
conditions for growth, especially as service providers look for more cost-effective ways of
building massive repositories for long-term data retention. This report will examine the
drivers for object-based storage systems and how such platforms are being deployed in both
public and private cloud environments, as well as offering a detailed look at the competitive
landscape. Will EMC’s early dominance with Atmos be unseated by an emerging set of rival
platforms from startups such as Scality and DataDirect Networks, large technology vendors
such as Dell and NetApp, or even emerging open source offerings such as the Rackspace/
NASA-based OpenStack?

Analyst: Jay Lyman
We’re seeing more and more mobile application development and deployment as a main reason
for implementing devops – the confluence of enterprise application development and IT
operations – where applications are deployed, typically on cloud computing and services-based
infrastructures in today’s technology environment. This report examines the addition of the
mobile piece to the devops trend, including PaaS support, and investigates this unprecedented
confluence of consumer and enterprise IT.


Information Ma

IM
Cloud Storage On-Ramps (November 2011)
As enterprise IT staff continue to wrestle with the challenges of data growth in a cost-sensitive
environment, cloud storage is an intriguing option. However, adoption of cloud storage so far
has been mostly concentrated in tech-savvy Web 2.0 and consumer-centric markets, leaving open
the question: How do traditional IT departments take advantage? The answer may come from
so-called cloud storage on-ramps, a new type of offering that promises to provide IT managers
with a pathway to leveraging the cloud with little perceived risk. This report provides an in-depth
appraisal of the drivers and prospects of this evolving market. It offers an overview of the current
state of enterprise cloud and cloud storage adoption (including market sizing); an assessment of the
challenges and use cases that cloud storage on-ramps are evolving to address; an overview of key
startups, technologies and differentiators; and an assessment of the rapidly developing competitive
landscape and potential M&A activity. The report concludes with several in-depth case studies of
enterprises that have implemented cloud storage on-ramps.

E-Discovery and E-Disclosure 2011: Crossing Clouds and Continents (August 2011)
Analysts: Nick Patience and David Horrigan
Our annual look at the market for electronic discovery is an opportunity to step back from the
day-to-day focus on overall trends in the market. Here, we examine not only how this growing
industry is adjusting to new technologies, but also to new legal decisions and regulations. Cloud
computing has had – and will continue to have – profound implications for e-discovery. Social
media has opened a Pandora’s box of legal and technical issues for e-discovery. Technology usually
outpaces the law, and 2011 has been no exception, and conflict of laws continues to be an issue in
e-discovery. The past 12 months has seen a resurgence in M&A activity in this market, particularly
in the first half of 2011. This report will review these transactions and look ahead at what might
be coming next. As e-discovery crosses clouds and continents, we will analyze how these factors
and others impact corporations, their lawyers, their software and service providers as they deal with
new technology, new laws and new regulations.


Information Ma

IM
NoSQL, NewSQL and Beyond:The Drivers and Use Cases for
Database Alternatives (April 2011)
The database landscape has changed significantly in recent years with the emergence of many
new relational and non-relational database products. The various database alternatives have been
developed in response to the fact that the existing products did not meet requirements with regards
to scalability, performance, (relaxed) consistency, agility and intricacy. While the NoSQL offerings
are closely associated with Web application providers, the same drivers have spurred the adoption
of data-grid/caching products and the emergence of a new breed of relational database products
and vendors. For the most part, these database alternatives are not designed to directly replace
existing products, but to offer purpose-built alternatives for workloads that are unsuited to general-
purpose relational databases. This report provides perspective on the changing market landscape,
reviews the drivers for the creation and adoption of alternatives to traditional relational databases,
and examines the use cases for the various commercially viable products and services.

Cloud E-Discovery (November 2010)
Analyst: Katey Wood
This report offers a market overview of e-discovery hosted inside and outside the firewall. It focuses
on the benefits and risks of cloud e-discovery, adoption trends and inhibitors, market drivers,
current vendor and service-provider offerings and the future direction of the market, particularly
for enterprise customers.


ESP
Enterprise Security Program
enteRpRise secURity pRogRam (esp)

Upcoming RepoRts

ESP
A Peek Into the Psychographics of the CISO (December 2011)
Analysts: Wendy Nather and Daniel Kennedy
When CISOs really get talking, we hear some interesting things about security. Overall vendor
market figures only show half the picture: our interviews from TheInfoPro division shed light
on how leading security products are bought, used, and in some cases discarded. We put
leading security analysis from 451 Research’s Enterprise Security Practice together with end
user data from TheInfoPro’s Security Practice to build a multi-dimensional view of current
industry trends.

The Identities of Data: Extending, Automating and Securing the
Data Lifecycle (February 2012)
Analyst: Steve Coplan
Encryption has long served as information security’s workhorse. Data security, however, faces
a new set of challenges where custody and ownership are separated within cloud computing,
and distributed information networks are increasingly targeted by sophisticated adversaries.
These trends have catalyzed efforts to better automate and scale the policies that govern data
access by incorporating identity and data-classification logic, and abstract the underlying key
management and key exchange plumbing from runtime decisions. In this report, we investigate
how the realms of identity management, data and content classification, key management, and
intelligent encryption are converging to address these market requirements.

The Critical Infrastructure Protection Playbook (2Q 2012)
Analyst: Andrew Hay
The primary purpose of this report is to open the eyes of security technology vendors to the
slew of security opportunities and related monies made available by the security concerns of
critical infrastructure protection (CIP). If you are a security vendor looking to make money in
this lucrative sector, this report will explain some of the lesser-known government programs to
take advantage of to help gain entry into the market, as well as the natural technology affinities
within the realm of CIP security that will succeed. From an opportunity standpoint, we will
also explain the potential exits for technology companies and show investors how they can
make more money (while taking fewer risks) than ever before.


Enterprise Securit

ESP
The Application Security Spectrum (August 2011)
Analyst: Wendy Nather
The application security market is growing in several directions, and although it still receives much
less spending than other types of IT security, it is hitting the mainstream in a big way, due in
part to the awareness raised by widespread attacks from Anonymous, LulzSec, AntiSec and other
chaotic actors. In this report, we look at application security from the perspective of an enterprise
that is developing its own software or acquiring it from a third party: which products would work
best at different stages? There are products that look for security flaws in the code, test for flaws in
the running production application in place, detect and prevent tampering with the application
and block known or suspected attacks on the application. There are also burgeoning products
that blur the lines around an application by abstracting some of its key security controls into a
separate management point. How many of these does one CISO or CIO need to cover application
security? And what about the cloud? This report looks at specific use cases and issues, based both
on the author’s years of experience as a CISO in the public and private sectors, and on numerous
interviews with large and small organizations that are tackling these challenges today.

The Cyber Security Playbook: Selling Into the Global Cyber
Security Market (April 2011)
Analyst: Andrew Hay
The primary purpose of this report is to open the eyes of security technology vendors to the slew
of cyber-security opportunities and related monies made available by the cyber-security concerns
of the government, military and intelligence communities. If you are a security vendor looking
to make money in this lucrative sector, this report explains some of the lesser-known government
programs that could help you gain entry into the market, as well as the natural technology affinities
within the realm of cyber security that will succeed. From an opportunity standpoint, we also
explain the potential exits for technology companies and show investors how they can make more
money (while taking fewer risks) than ever before. Although this report is primarily US-centric due
to the US having the majority of government funding and R&D-backed initiatives in this space,
in addition to the largest defense industrial base in the world, many of the recommendations still
apply across geographic boundaries.


Enterprise Securit

ESP
From ‘Identity in the Cloud’ to ‘Cloud Identity’ (January 2011)
Analyst: Steve Coplan
This report investigates the intersection of identity management, security for cloud computing and
the service-enablement challenges facing cloud service providers and their customers. As identity
has emerged as a key enabling technology for the cloud and desktop and application virtualization,
as well as enterprise adoption of mobile computing, the market is now contending with what
the cloud requires for identity management as a technology set relative to what the identity
management industry can deliver. The question now posed by cloud computing and services-
enablement automation requirements is: What could an organization do in the cloud? How could
the cloud help make business processes more efficient and seamlessly integrated? Framed in terms
of enabling technology, the question is now broader than getting users (or other entity identities)
through the front door; it’s what they can do once they have authenticated to an API – regardless
of the authentication protocol. In this report, we analyze how these cloud computing demands
for granularity of policy definitions, service automation and transparent security are driving a
demarcation between ‘legacy’ and ‘cloud’ identity management.

Virtualized Desktops Grow Up: Mapping the Intersection of
Management and Security (July 2010)
Analysts: Steve Coplan and Rachel Chalmers
This report examines the intersection of management and security for virtualized desktops,
including end-user perspectives, current and future use cases, and an in-depth user deployment
study, as well a discussion of partnership and M&A.


CAOS
Commercial Adoption of Open Source
commeRcial adoption of open soURce (caos)

Upcoming RepoRts

CAOS
The ‘Total Data’ Treatise: New Approaches to Data Management in
Response to Big Data (December 2011)
use of all available data, regardless of where it resides, to improve the efficiency and accuracy of business
intelligence.

Monitoring and Management Gather in the Clouds (December 2011)
Analysts: Jay Lyman, Dennis Callaghan
This report will consider the many cloud computing monitoring and management plays, including
open source pieces and vendors, as well as large players adding these capabilities, often via acquisition.
This report will consider some of the key capabilities and offerings and provide some assessment of the
marketplace and what’s next based on what we’ve seen thus far in the systems management space.

Analyst: Jay Lyman
We’re seeing more and more mobile application development and deployment as a main reason for
implementing devops – the confluence of enterprise application development and IT operations –
where applications are deployed, typically on cloud computing and services-based infrastructures in
today’s technology environment. This report examines the addition of the mobile piece to the devops
trend, including PaaS support, and investigates this unprecedented confluence of consumer and
enterprise IT.

The Open Source Lift in Cloud Computing: Perspectives on Open Source
Software Use by Cloud Providers and Customers (September 2012)
Analyst: Jay Lyman
software in the enterprise. Today, we see open source playing another prominent role as the basis for
cloud computing. This report examines the key drivers and advantages of open source for private,
public and hybrid cloud stacks and services. By asking open source users and customers about their
experiences, we uncover the reasons for open source’s prevalence in the cloud.


Commercial Adoption

CAOS
The Changing Linux Landscape (September 2011)
Analyst: Jay Lyman
For years the enterprise Linux market has been dominated by two versions of the OS: Red Hat
Enterprise Linux and SUSE Linux Enterprise Server. But significant changes are already under way,
ushered in by cloud computing, wide use of other distributions such as Ubuntu, and continued
use of unpaid community Linux such as CentOS and Debian. In addition, other distributions like
Oracle Linux continue to evolve and grow, as do the providers of Linux support, which now include
Microsoft. These additional competitors and choices, and the new way of developing and deploying
enterprise applications known as ‘devops,’ are driving and disrupting the Linux server market to bring
challenges and opportunities - particularly in PaaS - to both vendors and users. This report is intended
for executives, developers, vendors and investors interested in learning about the latest directions and
extensions of Linux, and how this changing market landscape is likely to affect their organizations. It
focuses on market dynamics, including competitive analysis of various Linux distributions, analysis of
adoption drivers and hurdles, and customer use cases.

Going Open, Going Closed (July 2011)
The adoption of collaborative development and open source licensing practices by software vendors has
grown rapidly in the past 10 years as open source specialists have emerged to disrupt the proprietary
incumbents, and established vendors have, themselves, learned to leverage open source in order to
benefit from collaborative development. Open source is no longer a black-and-white issue (if it ever
truly was), and it has become clear that when it comes to open-source-related business strategies, there
are various shades of grey. This report is the latest in a series from the 451 CAOS practice examining
the impact of open source on business strategies. It takes a look at open source successes, as well as
vendors that have walked away from open source licensing and development projects, investigating the
reasons why they failed to gain the expected benefits from open source – or open source failed to meet
their requirements. ‘Going open’ is a complicated and difficult process that requires concerted effort
and an understanding of best practices, as well as the lessons learned from companies ‘going closed.’


Commercial Adoption

CAOS
NoSQL, NewSQL and Beyond:The Drivers and Use Cases
for Database Alternatives (April 2011)
The database landscape has changed significantly in recent years with the emergence of many
new relational and non-relational database products. The various database alternatives have been
developed in response to the fact that the existing products did not meet requirements with regards
to scalability, performance, (relaxed) consistency, agility and intricacy. While the NoSQL offerings
are closely associated with Web application providers, the same drivers have spurred the adoption
of data-grid/caching products and the emergence of a new breed of relational database products
and vendors. For the most part, these database alternatives are not designed to directly replace
existing products, but to offer purpose-built alternatives for workloads that are unsuited to general-
purpose relational databases. This report provides perspective on the changing market landscape,
reviews the drivers for the creation and adoption of alternatives to traditional relational databases,
and examines the use cases for the various commercially viable products and services.

Control and Community (November 2010)
The software industry has entered the fourth stage of commercial open source business strategies,
characterized by a shift away from projects controlled by a single vendor and back toward
community and collaboration. There is an increased focus on open source as a development model
for the creation of software to be monetized indirectly, rather than a licensing strategy to spread
adoption for direct monetization. Established open source specialists that rely on controlling open
source development projects need to evaluate how they might transition toward more collaborative
development. Maintaining a balance between control and community is the key issue facing
vendors attempting to generate revenue from open source software. This report assesses the trends
that are driving business strategies toward a renewed focus on cross-vendor collaboration. It
examines the evolution of open-source-related business strategies, and presents the findings from
our research and an end-user survey.

The Rise of Devops (September 2010)
Analysts: Jay Lyman and Rachel Chalmers
This report focuses on a trend we and others are calling ‘devops.’ The roles of application
development, application deployment and IT operations are changing and flowing together. The
forces pushing them together include vastly increased business and consumer demand for rapidly
written, rapidly iterated Web-scale applications, combined with the advent of private and public
cloud computing environments to host them. The devops role will help drive faster software
development and more flexible and cloud-like IT infrastructure as its influence grows within
mainstream enterprise IT.


Mobility
mobility & netwoRks

Upcoming RepoRts

Mobility
Enterprise Mobile Applications: Native vs. Browser-Based
Mobile Applications (December 2011)
Analyst:Vishal Jain
Mobile applications are driving the use of smartphones and tablets in the enterprise. This report
explores the strategies that enterprises can employ to mobilize key business processes. Application
developers are now experimenting with browser- based applications in place of native mobile apps.
We discuss the advantages and disadvantages of each approach, and provide our thoughts on where
the overall market is going.

Evolution to Digital: Mobile Security Threats and Tools (December 2011)
Analyst: Chris Hazelton
Mobile operating systems powering smartphones and tablets are taking on key attributes of
desktop computing as they make inroads into the enterprise. But as these mobile OS offerings are
expanding in capability, the threats posed by cybercriminals targeting smartphones and tablets are
expanding as well. This report highlights the landscape of current digital security threats targeting
mobile devices, which are key access points to corporate data and IP. It also focuses on the threats
to mobile applications and devices that enterprises will face in the near future, and profiles vendors
battling these threats.

Playing Mobile Payments Roulette (1H 2012)
Analyst:Vishal Jain
This report examines technologies like NFC, Bluetooth and SMS that are driving the growth
of the mobile payments market. It explores how and why mobile payments are becoming an
integral part of the mobile device stack – including the hardware, OS and application layers. Our
analysis of acceptance terminals and processing networks provides a strong understanding of what
is happening on the merchant side. This report looks at the use of mobile payments in various
markets across the globe and identifies the trends driving them. The report also covers the strategies
of mobile operators, banks and device manufacturers, in addition to providing a vision of how the
market will develop over the next three years.

Mobile Device Market Monitor: Smartphones (2H 2012)
This report sizes the market for smartphones in the US enterprise sector. Key vendors and their
enterprise strategies are highlighted, and the report offers recent historical data and forecasts for the
use of smartphones in the enterprise.


Mobility
Mobile Device Market Monitor: Mobile Tablets (1H 2012)
This report sizes the market for mobile tablets in the US enterprise sector. Key vendors and their
enterprise strategies are highlighted, and the report offers recent historical data and forecasts for
the use of tablets in the enterprise.

The New Mobile Commerce: Reshaping Commerce for Enterprises (2H 2012)
Analyst:Vishal Jain
Mobile commerce is no longer limited to apps and gaming, and has outgrown its initial scope
to include both physical and digital commerce. This report explores various technologies (social,
mobile, location, cloud, advertising, etc.) and vendors enabling this convergence. It also examines
the business models of select enterprises that have such mobile commerce deployments in place.

Analyst: Jay Lyman
We’re seeing increased mobile application development and deployment as a main driver for
implementing ‘devops’ – the confluence of enterprise application development and IT operations
– where applications are typically deployed on cloud and services-based infrastructures. This
report examines the addition of the mobile piece to the devops trend, including PaaS support,
and investigates this unprecedented confluence of consumer and enterprise IT.


Mobility
Mobile Tablets (August 2011)
The mobile tablet is set to drive a new wave of mobile computing throughout the enterprise. But
are we entering a post-PC era? This report details how the tablet will impact the enterprise, from
a user, software, and hardware standpoint. We detail current and future adoption of tablets by
mobile OS, by company size, and by company vertical. The barriers ahead for the mobile tablet are
discussed, as well as the advantages that mobile tablets bring to the enterprise. As cloud computing
takes hold in the enterprise, this report also discusses the impact this new delivery model will have
on users computing device of choice. Lastly we profile the strengths, weakness, opportunities, and
threats of the key hardware and software vendors that will have the most impact on the mobile
tablet in the enterprise.

State of the Market: Mobile Display and Search Advertising (April 2011)
Analyst:Vishal Jain
Mobile advertising will get a boost from the growth of mobile applications, smartphones and
tablets, as well as from offline advertisers interested in tapping eyeballs through mobile platforms.
Increased inventory is expected to be available, pushed by emerging application stores and the
overall growth of the mobile Web. This report examines the state of the mobile advertising space,
covering the drivers and economics at work, the significant players across various segments, and the
future direction of the market.

Mobile Device Management in the Cloud (November 2010)
As smartphones and tablets drive deeper into the enterprise, IT needs to provide the tools necessary
to manage these devices. Security requirements, regulations and the management of mobile
applications will continue to drive demand for mobile device management. But enterprise MDM
has yet to hit its stride, with several small players in this market. The cloud presents an opportunity
to expand the reach of these products, with access to sales and support from large MSPs and
mobile operators. As the smartphone and tablet take more overall computing share from laptops
and desktops, the need for MDM will only accelerate. Cloud-based MDM will provide a low-cost
alternative to on-premises offerings. This report examines the economic drivers behind cloud-based
MDM, and highlights where the industry stands in this period of transition. It includes analysis of
the economics of mobile cloud computing and detailed vendor profiles.


Market Monitor
Cloud-Enabling Technologies

Market Monitor
Cloud Computing

Market Monitor
maRket monitoR: cloUd compUting

Upcoming RepoRts
Desktop Virtualization
Platform Management (December 2011)
This report examines the aggregate market revenue, vendor shares and growth potential of the

MM MM
platform management sector. Platform management involves the provisioning and utilization of
cloud environments, essentially bridging the platform layer to the stacks above it. Most closely
related Cloud Computing service, this sector includes vendors that provide enterprises and ISVs
to platform as a
with tools to create, test, develop and integrate IT services in the cloud. This report evaluates the
revenue being generated by platform management providers, predicts the growth trends for the

MM
space and highlights the opportunities and threats facing vendors.
System & Network Monitoring & Management (December 2011)
system and network monitoring and management sector. Cloud-monitoring tools drill down from
the application code through the VM to the underlying physical server and network layer. The
most effective way to monitor cloud workloads without heavy overhead is with monitoring tools
that are themselves cloud services. Cloud analytics tools are used to ensure that performance data
can be accurately measured and interpreted. These analytics tools must be able to analyze multitier,
multisystem (virtual or physical) and multivendor/OS environments. This report evaluates the
revenue being generated by system and network monitoring and management providers, predicts
the growth trends for the space, and highlights the opportunities and threats facing vendors.

Stand-Alone PaaS (January 2012)
stand-alone PaaS sector. Vendors that provide a platform without this parasitic arrangement
associated with SaaS have been grouped into a stand-alone PaaS segment. This report evaluates the
revenue being generated by CaaS providers, predicts the growth trends for the space and highlights
the opportunities and threats facing vendors.

Storage as a Service (February 2012)
This report provides a detailed look at the storage-as-a-service (StaaS) market from a revenue
perspective. StaaS involves the provisioning of storage capacity, accessible over the Internet from
a third party as a hosted service, available ‘on demand’ and metered according to usage. The StaaS
segment includes both stand-alone cloud storage and platform-attached cloud storage (storage
services included within a larger cloud infrastructure initiative). This report provides estimates for
the aggregate size of the StaaS market, categorizes vendors by revenue range, predicts the growth
trends for the space and highlights the opportunities and threats facing vendors.


Market Mo

MM
Cloud Computing
Market Overview Report (March 2012)
This is the fourth overview report in 451 Research’s Market Monitor: Cloud Computing service.
MM
It examines the aggregate revenue generated by cloud service providers and IT vendors via cloud Cloud-Enabling Tec
platforms (infrastructure as a service and platform as a service), as well as by services used to build
and manage a cloud environment (software infrastructure as a service). The report provides the
current aggregate market size and growth expectations through 2014 for the aforementioned
sectors, and segments the aggregate cloud market by geography, vertical and customer size.

Compute as a Service (April 2012)
compute-as-a-service (CaaS) sector. CaaS is the provisioning of computing resources (access to
raw compute or server capacity) on demand. This cloud computing layer involves the delivery
of virtual or physical resources as a service, priced via a consumption-based model. This report
evaluates the revenue being generated by CaaS providers, predicts the growth trends for the space
and highlights the opportunities and threats facing vendors.

PaaS from SaaS (May 2012)
PaaS from SaaS sector. The most commercially successful PaaS offerings are those upon which
multiple applications can share resources and user information, subject to tight controls. Parasitic
PaaS arrangements – where a central application provides a critical mass of users, and other
smaller applications attach themselves – have proved more popular than stand-alone offerings.
This component of the PaaS landscape is dominated by SaaS providers like salesforce.com, whose
Force.com leverages its existing platform to build, deploy and deliver SaaS applications, and
house development environments as a proxy for regular IT infrastructure. This report evaluates
the revenue being generated by CaaS providers, predicts the growth trends for the space and
highlights the opportunities and threats facing vendors.

Problem Management (June 2012)
This report examines the aggregate market revenue, vendor shares and growth potential of
the problem management sector. Problem management software tracks, records and manages
problems related to the IT infrastructure and operations. This category includes IT helpdesk
applications and related problem determination and resolution applications, including knowledge
bases. Also included in this segment of our analysis are vendors that provide event management
tools that automate the analysis and response of the systems to non-scheduled system and
application events. This report evaluates the revenue being generated by CaaS providers, predicts
the growth trends for the space and highlights the opportunities and threats facing vendors.


Market Mo

MM
Cloud Computing

MM
Pre-Production (July 2012)
pre-production sector from a revenue perspective. At its highest level, the pre-production segment
Cloud-Enabling Tec
includes vendors that build cloud-based copies of existing IT environments. Specifically, these
vendors provide on-demand IT environments for test and development, IT operations, ERP
migration, training, demonstrations, proofs of concept and sales evaluations. Several vendors in
this category evolved from the test-lab automation market and have expanded their wares for a
cloud world. This report evaluates the revenue being generated by CaaS providers, predicts the
growth trends for the space and highlights the opportunities and threats facing vendors.

Cloud Overview Report III: ‘As-A-Service’ Market Sizing (September 2011)
This is the third overview report in the Market Monitor: Cloud Computing service. It examines
the revenue generated by the cloud service providers and technology vendors via cloud platforms
– PaaS and IaaS – as well as software delivered as a service that is used to manage IT environments
via the cloud, or IT management as a service (ITMaaS). In addition, we offer top-line estimates
for the remainder of the SaaS market in order to provide forecasts of the cloud market that
accommodate different cloud market definitions.

Cloud-as-a-Service Data File (September 2011)
The Cloud as a Service Data File contains the most recently updated data set for the Market
Monitor cloud computing program, which covers the rapidly evolving cloud as a service
marketplace. The data provides current market size and five-year growth rates for the infrastructure
as a service (IaaS), platform as a service (PaaS) and software infrastructure as a service (SIaaS)
segments, leaderboard rankings for the top vendors, and a list of all vendors by category and the
revenue ‘cluster’ in which they fall. The data in this spreadsheet was assembled using 451 Research’s
proprietary database of cloud as a service providers, which currently tracks and forecasts revenue
and other statistics for more than 170 market participants. The estimates contained in our database
are continually updated when new information and insight is received from our team of industry
and financial analysts. In addition, findings from regular surveys of cloud end users contributes to
the estimate update process.

Compute as a Service (July 2011)
compute-as-a-service (CaaS) sector. CaaS is the provisioning of computing resources (access to raw
compute or server capacity) on demand. This cloud computing layer involves the delivery of virtual
or physical resources as a service, priced via a consumption-based model. This report evaluates the
revenue being generated by CaaS providers, predicts the growth trends for the space, and highlights
the opportunities and threats facing vendors.


Market Mo

MM
Cloud Computing

MM
IT Management as a Service (Jun 2011)
This report examines the ‘IT management as a service’ (ITMaaS) market from a revenue
perspective. ITMaaS vendors provide the essential management tools that enable users to access Cloud-Enabling Tec
and view an IT environment, monitor and evaluate performance, and ultimately improve the
functionality of IT environments through a cloud delivery model. This report provides estimates
for the aggregate size of the ITMaaS market, categorizes vendors by revenue range, forecasts growth
trends for the space, and highlights the opportunities and threats facing vendors within the market.

Storage-as-a-Service (May 2011)
This report provides a detailed look at the storage-as-a-service (StaaS) market from a revenue
perspective. StaaS involves the provisioning of storage capacity, accessible over the Internet from
a third party as a hosted service, available ‘on demand’ and metered according to usage. The StaaS
segment includes both stand-alone cloud storage and platform-attached cloud storage (storage
services included within a larger cloud infrastructure initiative). This report provides estimates for
the aggregate size of the StaaS market, categorizes vendors by revenue range, predicts the growth
trends for the space, and highlights the opportunities and threats facing vendors.


Market Monitor
maRket monitoR: cloUd-enabling technologies

Market Monitor
Upcoming RepoRts
Cloud Computing
Security (December 2011)
This report examines the security market revenue aggregates, vendor shares, and segmentation by

Market Monitor
geography, customers and verticals. Virtualization security vendors offer products that discover the
virtual infrastructure and then determine what security controls are required. Security products are
installed within a privileged virtual guest, from which vantage point they can inspect all traffic on
the virtual network. For the purpose of understanding virtualization security at its nascent level,
Market Monitor focuses on part of the security market that consists of vendors that have integrated
their core products with the virtual environment via vShield APIs.

MM
Management – Test Lab (December 2011)
Cloud Computing
MM
This report examines the market revenue aggregates, vendor shares, and segmentation by

MM
geography, customers and verticals of the test lab subsector of the management stack. At its highest
level, test lab automation reproduces a physical test lab (or other dynamic IT environment) using
VMs instead of hardware. The advantage is that when these dynamic environments need to be
created, torn down or changed, this can be done in software, thereby materially lowering the cost
and complexity of building and managing a physical test lab environment.

Cloud-Enabling Technologies Overview (March 2012)
This is the fifth in a series of reports on the rapidly evolving server virtualization and cloud
computing technology marketplace. This report provides updated estimates for the server
virtualization and on-premises cloud-enabling technology segments, and includes a breakdown
of top-line revenue by geographic region, customer size and vertical market. This report also
highlights key aspects of the server virtualization and cloud-enabling technologies stack that has
made it a sustainable and profitable technology since we started following and tracking it in 2008.

Management – Capacity Planning (April 2012)
This report looks at the market revenue aggregates, vendor shares, and segmentation by geography,
customers and verticals of the capacity-planning subsector under the management stack. Capacity
planning provides insight into the virtual tier and predictive trending. This enables customers
to establish new server workload and capacity management strategies based on previous events,
and walks new users through the process of discovering and analyzing their assets to identify the
likeliest candidates for implementation of cloud-enabling technologies. Capacity planning provides
not only a view of the current performance of the system, but also applies rules that project the
necessary capacity for anticipated growth. Most capacity-planning tools provide a snapshot of the
environment, run an algorithm to project future needs and ask the administrator to specify the
next course of action. Some of these tools will automatically create an additional machine to run
workloads for an application when a certain level of utilization is achieved.


451 Research - Report Schedule & Overview Nov 2011

451 Research - Report Schedule & Overview Nov 2011

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