SlideShare una empresa de Scribd logo
1 de 21
Descargar para leer sin conexión
1




Reaching New Audiences
Using social media to connect online
2




Today’s Discussion


 What is Social Media?

 Why Should I Care?

 How Can I Use It?

 What Next?
3


What is Social Media

       social interaction, conversation,
       civic engagement, and multiple
       media online



       Many forms:

       blogs, micro blogs, rss,
       widgets, discussion boards,
       wikis, podcasts, mashups,
       social networks, so much more!
4




What Social Media Isn’t

       Something you create |     A one-
       way street | Broadcasting |
       Heavily edited | As scary as it seems |
       Threatening | Publishing | You
       controlling all of the message (only
       some of it) | You loosing control
5




Why Should I Care?
6




Your Audience is Waiting



 The tools for communicating online are now easy
 enough for anyone to use.
7



Over

80%
of Americans
watch video
online
8




                   There are

 140 Million
           Facebook Users

How many are in your community?
9




60%          of Americans
expect to interact with companies
via social media tools
10




70%
of adults
use email

(But 75% of all email is spam)
11




Why Bother?
•Social media enhances traditional media delivery
with diversity in opinion and reach.

•Social media fosters public dialogue and civic
engagement.

•Social media builds powerful links between people,
brands, and content.
12




How can it work for me?
   Content now drives the tools we choose
13




                      for good
Twitter isn’t just a quirky site for techy types

   @JohnMcCain vs @BarackObama

   @Fox5NewsEdge vs @Statesman

   @Starbucks vs @ComcastCares
14




What Twitter users want you to know
15




Facebook Fans

How can I use Facebook to connect and draw
from the community?

  Outreach, promotion, research

  Fan Pages

  Finding the pulse of your community
16




Tapping the Wisdom of Crowds

Other Outlets

HARO - Help a Reporter Out

     37,000 sources

LinkedIn Answers

     Live Example 1

     Live Example 2
17




What’s Next?
18




Getting Started
The Strategy
  Set goals for your social media outreach

       What’s your audience like?

       What resources are available to you (time, buy-in, commitment)?

       How do I determine an ROI?

  You can do a lot in a short amount of time
19




 Ready, Set, Go!
Getting Started

  Stake your claim

       It’s a land-grab! (remember, your audience is waiting)

       Build confidence and workflows, introduce seed content

       It takes time to build up followers, fans, and connections
20




Top 5 Takeaways
 Know your audience and know yourself.

 Find online spaces -- like YouTube, Facebook or Twitter -- where people passionate
 about similar content are already congregating. Create and populate social media
 platforms with your message and your questions

 Make time to connect with your users, both new and existing. It's important to
 know you can do a lot with just a few minutes a day.

 Don’t start a social media project just because you feel like you have to. Think of a
 strategy that makes sense for you and your content.

 Set realistic expectations for yourself. It takes time to do this well.
21




Contact Info
Jonathan Coffman, Assoc. Product Manager, PBS Engage

Email: jonathan@jonathancoffman.com

Blog: http://www.jonathancoffman.com/blog

Twitter: @jdcoffman   PBS Engage: http://www.pbs.org/engage

Más contenido relacionado

La actualidad más candente

Basic Practice - Social Media for Business
Basic Practice - Social Media for BusinessBasic Practice - Social Media for Business
Basic Practice - Social Media for BusinessSocial Lab
 
Social Media Awareness for Students
Social Media Awareness for StudentsSocial Media Awareness for Students
Social Media Awareness for StudentsTom Matys
 
The impact of social media on purchase behaviour
The impact of social media on purchase behaviourThe impact of social media on purchase behaviour
The impact of social media on purchase behaviourRalph Risk
 
Social Media for Small Business
Social Media for Small BusinessSocial Media for Small Business
Social Media for Small BusinessCaroline Cummings
 
Introduction to social media for Not for Profits
Introduction to social media for Not for ProfitsIntroduction to social media for Not for Profits
Introduction to social media for Not for ProfitsDigital Enterprise Program
 
Duende Social Media 101
Duende Social Media 101Duende Social Media 101
Duende Social Media 101John Suhar
 
Archway Wardens Social Media Talk
Archway Wardens Social Media TalkArchway Wardens Social Media Talk
Archway Wardens Social Media TalkLasa UK
 
Social Media Introduction
Social Media IntroductionSocial Media Introduction
Social Media IntroductionLasa UK
 
Media sosial
Media sosialMedia sosial
Media sosialfnhidayat
 
How Social Media Can Seriously Help Your Business
How Social Media Can Seriously Help Your BusinessHow Social Media Can Seriously Help Your Business
How Social Media Can Seriously Help Your BusinessSocialCreeper.com
 
Using Social Media to Engage Your Audiences
Using Social Media to Engage Your AudiencesUsing Social Media to Engage Your Audiences
Using Social Media to Engage Your AudiencesCorey McPherson Nash
 
Using Social Networking Tools to Build Your Business
Using Social Networking Tools to Build Your BusinessUsing Social Networking Tools to Build Your Business
Using Social Networking Tools to Build Your BusinessTin Cans Unlimited
 
Social Media Overview (Women Business Leaders)
Social Media Overview (Women Business Leaders)Social Media Overview (Women Business Leaders)
Social Media Overview (Women Business Leaders)Caroline Cummings
 
Research Paper on Social Media As A News And Information Source
Research Paper on Social Media As A News And Information SourceResearch Paper on Social Media As A News And Information Source
Research Paper on Social Media As A News And Information SourceHonikaSharma
 

La actualidad más candente (20)

Social media
Social mediaSocial media
Social media
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Social media
Social media Social media
Social media
 
Social Media Tools
Social Media ToolsSocial Media Tools
Social Media Tools
 
Social media
Social mediaSocial media
Social media
 
Basic Practice - Social Media for Business
Basic Practice - Social Media for BusinessBasic Practice - Social Media for Business
Basic Practice - Social Media for Business
 
Social Media Awareness for Students
Social Media Awareness for StudentsSocial Media Awareness for Students
Social Media Awareness for Students
 
The impact of social media on purchase behaviour
The impact of social media on purchase behaviourThe impact of social media on purchase behaviour
The impact of social media on purchase behaviour
 
Social Media for Small Business
Social Media for Small BusinessSocial Media for Small Business
Social Media for Small Business
 
Introduction to social media for Not for Profits
Introduction to social media for Not for ProfitsIntroduction to social media for Not for Profits
Introduction to social media for Not for Profits
 
paycheck ux
paycheck uxpaycheck ux
paycheck ux
 
Duende Social Media 101
Duende Social Media 101Duende Social Media 101
Duende Social Media 101
 
Archway Wardens Social Media Talk
Archway Wardens Social Media TalkArchway Wardens Social Media Talk
Archway Wardens Social Media Talk
 
Social Media Introduction
Social Media IntroductionSocial Media Introduction
Social Media Introduction
 
Media sosial
Media sosialMedia sosial
Media sosial
 
How Social Media Can Seriously Help Your Business
How Social Media Can Seriously Help Your BusinessHow Social Media Can Seriously Help Your Business
How Social Media Can Seriously Help Your Business
 
Using Social Media to Engage Your Audiences
Using Social Media to Engage Your AudiencesUsing Social Media to Engage Your Audiences
Using Social Media to Engage Your Audiences
 
Using Social Networking Tools to Build Your Business
Using Social Networking Tools to Build Your BusinessUsing Social Networking Tools to Build Your Business
Using Social Networking Tools to Build Your Business
 
Social Media Overview (Women Business Leaders)
Social Media Overview (Women Business Leaders)Social Media Overview (Women Business Leaders)
Social Media Overview (Women Business Leaders)
 
Research Paper on Social Media As A News And Information Source
Research Paper on Social Media As A News And Information SourceResearch Paper on Social Media As A News And Information Source
Research Paper on Social Media As A News And Information Source
 

Destacado

PBS Employee Social Media Policy
PBS Employee Social Media PolicyPBS Employee Social Media Policy
PBS Employee Social Media PolicyJonathan Coffman
 
Easter Sunday - God's Bailout Plan
Easter Sunday - God's Bailout PlanEaster Sunday - God's Bailout Plan
Easter Sunday - God's Bailout Planlivinghopechurch
 
Living Hope's Vision for the Future
Living Hope's Vision for the FutureLiving Hope's Vision for the Future
Living Hope's Vision for the Futurelivinghopechurch
 
Top 10 Things To Know About
Top 10 Things To Know AboutTop 10 Things To Know About
Top 10 Things To Know Aboutguestfb77aa3b
 
Habakkuk - Climbing Out of the Dip
Habakkuk - Climbing Out of the DipHabakkuk - Climbing Out of the Dip
Habakkuk - Climbing Out of the Diplivinghopechurch
 
Christian Life Ministries and Jackson Senyonga
Christian Life Ministries and Jackson SenyongaChristian Life Ministries and Jackson Senyonga
Christian Life Ministries and Jackson Senyongalivinghopechurch
 
Big God Big Dreams Big Results
Big God Big Dreams Big ResultsBig God Big Dreams Big Results
Big God Big Dreams Big Resultslivinghopechurch
 
Leveraging Social Media for Audience Development.ppt
Leveraging Social Media for Audience Development.pptLeveraging Social Media for Audience Development.ppt
Leveraging Social Media for Audience Development.pptDesiree Forsyth
 
The Journey - Giving Generously
The Journey - Giving GenerouslyThe Journey - Giving Generously
The Journey - Giving Generouslylivinghopechurch
 
Nothing is Too Hard for God - No Loss is Too Devastating for God
Nothing is Too Hard for God - No Loss is Too Devastating for GodNothing is Too Hard for God - No Loss is Too Devastating for God
Nothing is Too Hard for God - No Loss is Too Devastating for Godlivinghopechurch
 
One Month To Live Eternal Perspectives
One Month To Live   Eternal PerspectivesOne Month To Live   Eternal Perspectives
One Month To Live Eternal Perspectiveslivinghopechurch
 
Without Victory There Is No Survival
Without Victory There Is No SurvivalWithout Victory There Is No Survival
Without Victory There Is No Survivallivinghopechurch
 

Destacado (20)

PBS Employee Social Media Policy
PBS Employee Social Media PolicyPBS Employee Social Media Policy
PBS Employee Social Media Policy
 
Take God at His Word
Take God at His WordTake God at His Word
Take God at His Word
 
Easter Sunday - God's Bailout Plan
Easter Sunday - God's Bailout PlanEaster Sunday - God's Bailout Plan
Easter Sunday - God's Bailout Plan
 
Living Hope's Vision for the Future
Living Hope's Vision for the FutureLiving Hope's Vision for the Future
Living Hope's Vision for the Future
 
Portfolio
PortfolioPortfolio
Portfolio
 
Restoring the Fallen
Restoring the FallenRestoring the Fallen
Restoring the Fallen
 
Top 10 Things To Know About
Top 10 Things To Know AboutTop 10 Things To Know About
Top 10 Things To Know About
 
Ignite 2
Ignite 2Ignite 2
Ignite 2
 
Habakkuk - Climbing Out of the Dip
Habakkuk - Climbing Out of the DipHabakkuk - Climbing Out of the Dip
Habakkuk - Climbing Out of the Dip
 
Christian Life Ministries and Jackson Senyonga
Christian Life Ministries and Jackson SenyongaChristian Life Ministries and Jackson Senyonga
Christian Life Ministries and Jackson Senyonga
 
Big God Big Dreams Big Results
Big God Big Dreams Big ResultsBig God Big Dreams Big Results
Big God Big Dreams Big Results
 
Leveraging Social Media for Audience Development.ppt
Leveraging Social Media for Audience Development.pptLeveraging Social Media for Audience Development.ppt
Leveraging Social Media for Audience Development.ppt
 
The Journey - Giving Generously
The Journey - Giving GenerouslyThe Journey - Giving Generously
The Journey - Giving Generously
 
Nothing is Too Hard for God - No Loss is Too Devastating for God
Nothing is Too Hard for God - No Loss is Too Devastating for GodNothing is Too Hard for God - No Loss is Too Devastating for God
Nothing is Too Hard for God - No Loss is Too Devastating for God
 
One Month To Live Eternal Perspectives
One Month To Live   Eternal PerspectivesOne Month To Live   Eternal Perspectives
One Month To Live Eternal Perspectives
 
Dealing With Uncertainty
Dealing With UncertaintyDealing With Uncertainty
Dealing With Uncertainty
 
Without Victory There Is No Survival
Without Victory There Is No SurvivalWithout Victory There Is No Survival
Without Victory There Is No Survival
 
Covenant Life
Covenant LifeCovenant Life
Covenant Life
 
Why Take the Risk?
Why Take the Risk?Why Take the Risk?
Why Take the Risk?
 
Winner for Life
Winner for LifeWinner for Life
Winner for Life
 

Similar a Reaching New Audiences - Connecting to Your Audience Online

ALIGN 2011 social media session
ALIGN 2011 social media sessionALIGN 2011 social media session
ALIGN 2011 social media sessionDan Cohen
 
Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...
Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...
Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...Design for Good
 
Evolving uses of social media
Evolving uses of social mediaEvolving uses of social media
Evolving uses of social mediaAppLeap Inc.
 
Social media whitepaper from d13 march 2001
Social media whitepaper from d13 march 2001Social media whitepaper from d13 march 2001
Social media whitepaper from d13 march 2001Carol Austin
 
Social Media Workshop - Derby
Social Media Workshop - DerbySocial Media Workshop - Derby
Social Media Workshop - DerbyLasa UK
 
Massnonprofit.org :
Massnonprofit.org :Massnonprofit.org :
Massnonprofit.org :PR Guy
 
Communications and Social Media
Communications and Social MediaCommunications and Social Media
Communications and Social MediaLasa UK
 
Social Media for Support Organisations
Social Media for Support OrganisationsSocial Media for Support Organisations
Social Media for Support OrganisationsLasa UK
 
Social Media for Organisations
Social Media for OrganisationsSocial Media for Organisations
Social Media for OrganisationsLasa UK
 
Social Media for Organisations
Social Media for OrganisationsSocial Media for Organisations
Social Media for OrganisationsLasa UK
 
Developing a Social Media Strategy for Children's Mental Health
Developing a Social Media Strategy for Children's Mental HealthDeveloping a Social Media Strategy for Children's Mental Health
Developing a Social Media Strategy for Children's Mental HealthBrittany Smith
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingFeroz Khan
 
מדיה חברתית בארגונים
מדיה חברתית בארגוניםמדיה חברתית בארגונים
מדיה חברתית בארגוניםronen_offer
 
CharityComms Guide to Social Media for Charities: Part One
CharityComms Guide to Social Media for Charities: Part OneCharityComms Guide to Social Media for Charities: Part One
CharityComms Guide to Social Media for Charities: Part OneCharityComms
 
PSP Social Media - How to grow your business.
PSP Social Media - How to grow your business.PSP Social Media - How to grow your business.
PSP Social Media - How to grow your business.Darrell W. Gunter
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingLasa UK
 
Social Media For Organisations Workshop
Social Media For Organisations WorkshopSocial Media For Organisations Workshop
Social Media For Organisations WorkshopLasa UK
 
Social media 2.0
Social media 2.0Social media 2.0
Social media 2.0Zemoga
 
Project UNIFY Social Media Presentation
Project UNIFY Social Media PresentationProject UNIFY Social Media Presentation
Project UNIFY Social Media PresentationSOIFanCommunity
 

Similar a Reaching New Audiences - Connecting to Your Audience Online (20)

ALIGN 2011 social media session
ALIGN 2011 social media sessionALIGN 2011 social media session
ALIGN 2011 social media session
 
Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...
Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...
Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...
 
Evolving uses of social media
Evolving uses of social mediaEvolving uses of social media
Evolving uses of social media
 
Social media whitepaper from d13 march 2001
Social media whitepaper from d13 march 2001Social media whitepaper from d13 march 2001
Social media whitepaper from d13 march 2001
 
Social Media Workshop - Derby
Social Media Workshop - DerbySocial Media Workshop - Derby
Social Media Workshop - Derby
 
Massnonprofit.org :
Massnonprofit.org :Massnonprofit.org :
Massnonprofit.org :
 
Communications and Social Media
Communications and Social MediaCommunications and Social Media
Communications and Social Media
 
Social Media for Support Organisations
Social Media for Support OrganisationsSocial Media for Support Organisations
Social Media for Support Organisations
 
Social Media for Organisations
Social Media for OrganisationsSocial Media for Organisations
Social Media for Organisations
 
Social Media for Organisations
Social Media for OrganisationsSocial Media for Organisations
Social Media for Organisations
 
Developing a Social Media Strategy for Children's Mental Health
Developing a Social Media Strategy for Children's Mental HealthDeveloping a Social Media Strategy for Children's Mental Health
Developing a Social Media Strategy for Children's Mental Health
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
מדיה חברתית בארגונים
מדיה חברתית בארגוניםמדיה חברתית בארגונים
מדיה חברתית בארגונים
 
CharityComms Guide to Social Media for Charities: Part One
CharityComms Guide to Social Media for Charities: Part OneCharityComms Guide to Social Media for Charities: Part One
CharityComms Guide to Social Media for Charities: Part One
 
PSP Social Media - How to grow your business.
PSP Social Media - How to grow your business.PSP Social Media - How to grow your business.
PSP Social Media - How to grow your business.
 
Mekkora az arcod?
Mekkora az arcod?Mekkora az arcod?
Mekkora az arcod?
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Social Media For Organisations Workshop
Social Media For Organisations WorkshopSocial Media For Organisations Workshop
Social Media For Organisations Workshop
 
Social media 2.0
Social media 2.0Social media 2.0
Social media 2.0
 
Project UNIFY Social Media Presentation
Project UNIFY Social Media PresentationProject UNIFY Social Media Presentation
Project UNIFY Social Media Presentation
 

Último

Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 

Último (20)

Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 

Reaching New Audiences - Connecting to Your Audience Online

  • 1. 1 Reaching New Audiences Using social media to connect online
  • 2. 2 Today’s Discussion What is Social Media? Why Should I Care? How Can I Use It? What Next?
  • 3. 3 What is Social Media social interaction, conversation, civic engagement, and multiple media online Many forms: blogs, micro blogs, rss, widgets, discussion boards, wikis, podcasts, mashups, social networks, so much more!
  • 4. 4 What Social Media Isn’t Something you create | A one- way street | Broadcasting | Heavily edited | As scary as it seems | Threatening | Publishing | You controlling all of the message (only some of it) | You loosing control
  • 6. 6 Your Audience is Waiting The tools for communicating online are now easy enough for anyone to use.
  • 8. 8 There are 140 Million Facebook Users How many are in your community?
  • 9. 9 60% of Americans expect to interact with companies via social media tools
  • 10. 10 70% of adults use email (But 75% of all email is spam)
  • 11. 11 Why Bother? •Social media enhances traditional media delivery with diversity in opinion and reach. •Social media fosters public dialogue and civic engagement. •Social media builds powerful links between people, brands, and content.
  • 12. 12 How can it work for me? Content now drives the tools we choose
  • 13. 13 for good Twitter isn’t just a quirky site for techy types @JohnMcCain vs @BarackObama @Fox5NewsEdge vs @Statesman @Starbucks vs @ComcastCares
  • 14. 14 What Twitter users want you to know
  • 15. 15 Facebook Fans How can I use Facebook to connect and draw from the community? Outreach, promotion, research Fan Pages Finding the pulse of your community
  • 16. 16 Tapping the Wisdom of Crowds Other Outlets HARO - Help a Reporter Out 37,000 sources LinkedIn Answers Live Example 1 Live Example 2
  • 18. 18 Getting Started The Strategy Set goals for your social media outreach What’s your audience like? What resources are available to you (time, buy-in, commitment)? How do I determine an ROI? You can do a lot in a short amount of time
  • 19. 19 Ready, Set, Go! Getting Started Stake your claim It’s a land-grab! (remember, your audience is waiting) Build confidence and workflows, introduce seed content It takes time to build up followers, fans, and connections
  • 20. 20 Top 5 Takeaways Know your audience and know yourself. Find online spaces -- like YouTube, Facebook or Twitter -- where people passionate about similar content are already congregating. Create and populate social media platforms with your message and your questions Make time to connect with your users, both new and existing. It's important to know you can do a lot with just a few minutes a day. Don’t start a social media project just because you feel like you have to. Think of a strategy that makes sense for you and your content. Set realistic expectations for yourself. It takes time to do this well.
  • 21. 21 Contact Info Jonathan Coffman, Assoc. Product Manager, PBS Engage Email: jonathan@jonathancoffman.com Blog: http://www.jonathancoffman.com/blog Twitter: @jdcoffman PBS Engage: http://www.pbs.org/engage