Slides from How Twitter is Changing How We Watch TV presentation at SXSW 2013, by Jenn Deering Davis

1. How Twitter is changing
how we watch TV
Jenn Deering Davis, PhD
Co-Founder and Chief Customer Officer
Union Metrics
@jdeeringdavis
Jenn Deering Davis | Union Metrics SXSW 2013

2. Jenn Deering Davis | Union Metrics SXSW 2013

3. 400MM Tweets per day
200MM monthly active users
Jenn Deering Davis | Union Metrics SXSW 2013

4. 41% of tablet owners &
38% of smartphone owners
use devices while watching TV
1 in 3 Twitter users post about TV
Of those who post about TV,
76% do so live
Jenn Deering Davis | Union Metrics SXSW 2013

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6. Ongoing series
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10. One-time events
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14. Streaming all-at-once
Jenn Deering Davis | Union Metrics SXSW 2013

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17. Ongoing series
Jenn Deering Davis | Union Metrics SXSW 2013

18. Ongoing series finale
Jenn Deering Davis | Union Metrics SXSW 2013

19. One-time event
Jenn Deering Davis | Union Metrics SXSW 2013

20. Streaming all-at-once
Jenn Deering Davis | Union Metrics SXSW 2013

21. Ongoing
Finale
Event
Streaming
Jenn Deering Davis | Union Metrics SXSW 2013

22. Building interest
Discovery
Fan engagement
Real-time participation
Feedback
Jenn Deering Davis | Union Metrics SXSW 2013

23. Interest
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27. Discovery
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30. #advertising
Jenn Deering Davis | Union Metrics SXSW 2013

31. Fan engagement
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37. Real-time participation
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39. “Do you agree with the judges tonight?”
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42. Feedback
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43. “It’s like having millions of
producers working with you.”
-Simon Cowell, American Idol
Jenn Deering Davis | Union Metrics SXSW 2013

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46. So, what’s next?
Jenn Deering Davis | Union Metrics SXSW 2013

47. #ugh
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52. I use amazon prime more and more, and bounce in and out of Hulu+
My guess is <30 years old = Netflix, Hulu only. No cable.
Amazon Prime has a lot of video content, but it's so similar to what's available on
Netflix and I don't buy enough stuff on Amazon I need in two days that I probably
won't buy it again.
Netflix's catalog has dwindled to the point that continued subscription, once a no-
brainer, is unlikely.
The exclusive licensing agreements on the networks is the largest problem I have. I
hate watching back seasons on Netflix but current seasons on Hulu+, e.g. Castle.
I hate that Hulu+ still has ads though.
I pay Time Warner for internet, but adding cable would triple my bill.
I can tolerate advertisements for daily fresh content.
Virtually all television programs suck.
Most of my TV watching revolves around my kids and sports. For them, Netflix is
more than enough and I use MLB.tv to get live(ish) baseball streaming.
Jenn Deering Davis | Union Metrics SXSW 2013

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