The Social Networking Story - Banker's U Training

The Social Networking
Story

visibility in the marketplace

Story

Let’s talk about…

Story

 Social Networking and the
Media
 How to boost online presence
 Social marketing strategies
 Steps to take and starting points
 Some other interesting statistics

In the vast universe
we call the internet

Wikipedia says;
The term social network is a social structure made
of individuals (or organizations) called "nodes,"
which are tied (connected) by one or more specific
types of interdependency, such as friendship, kinship
, financial exchange, or relationships of beliefs,
knowledge or prestige.

The resulting graph-based structures are often very
complex. There can be many kinds of ties and
research in a number of academic fields has shown
that social networks operate on many levels, from
families up to the level of nations, and play a critical
role in determining the way problems are solved,
organizations are run, and the degree to which
individuals succeed in achieving their goals.
Wikipedia® Foundation Inc.

OK… maybe a little too
technical?

In its simplest form – Social Networking is
all about your visibility in the marketplace and
how it translates to business performance

That’s the term to
remember

Just think of it as fiber optics in communication
and each network brings you to another location

The world in the palm of your hands…

…so based on monthly visits to these sites

your visibility…

This is what you should know as a Business:

Social Networking should be an effective part
of your online strategy, to drive more traffic to
your web site, improve search engine ranking,
increase your visibility in the marketplace and
position your brand more effectively

your visibility…

Here are a few items to consider

your visibility…

1. Create accounts on several social networking
sites, such as Facebook, Twitter, LinkedIn,
Hub Pages, etc. Pick the “communities” that
fit your purpose best.

2. Develop a strategy… What do you do best?
Then created profile pages that helps you tell
your story.

your visibility…

3. Remember that everything you write has the
potential for being visible to millions of
people. Make what you say and do valuable,
informative and accurate in a non-sales
pitch way.

4. Create other pages that work one marketing
component into another. Add links to your
website and vice versa.

your visibility…

5. Build a trust element with your audience.
Let them get to know you and your area of
expertise. Then make reference to your
contact information.

6. Put into practice several media formats of
social networking in promoting your
business. If you don’t have content, write it.
If you don’t have time, create it.

your visibility…

7. Write articles related to your niche and
submit to article directories, blogs, etc for
readers that have a high propensity to be
interested in your subject matter.

8. Networking sites can be time consuming so
review first the potential impact your efforts
may have from the business exposure, track
your progress and enjoy yourself .

Time Spent On Social Networks
Triples in Past Year
• New York - Internet users in August spent 17% of their surfing time on
social network and blogging sites, nearly triple the percentage of time
spent on such sites a year ago, according to new figures released by
Nielsen.
"This growth suggests a wholesale change in the way the Internet is used,"
said Jon Gibs, the vice president of media and agency insights at Nielsen's
online division.
"While video and text content remain central to the web experience, the
desire of online consumers to connect, communicate and share is
increasingly driving the medium's growth."
Ad spending on the top social network and blogging sites also increased
119% during the period, from approximately $49 million in August 2008
to $108 million last month.

THAT ONLY 18% OF TV ADS
GENERATE POSITIVE ROI and

SOME INCREASE AD SPENDING 100%
JUST TO ADD 1% - 2% IN SALES

So… if there are almost 3 billion searches
performed on Google each month…

…AND 10% INFLUENCE THE
PURCHASING POWER OF THE
OTHER 90%

…AND 91% ARE LIKELY TO BUY ON
RECOMMENDATION:

Then this
Social Networking
thing should be a pet
project

exploring visibility in the
marketplace

Spotlight on New Plays

John DeGaetano Productions
Licensing available or other considerations
Visit our Website: johndegaetanoproductions.com
Amazon Author Page: amazon.com/author/johndegaetano

The Social Networking Story - Banker's U Training

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