The document discusses different generations and tools for engaging Generation Y or Millennials. It outlines the key characteristics of Traditionalists, Baby Boomers, Generation X, and Generation Y. Generation Y values diversity, change, and wants work to be meaningful. The document then discusses how Web 2.0 tools like social networking, collaboration, and mass participation platforms can help engage Generation Y, who are digital natives accustomed to connecting and multitasking online. These new tools are reshaping how people work and think by enabling more collaboration.
15. The Generational Divide (U.S. Populations) Source: When Generations Collide, Lancaster and Stillman http://www.etsu.edu/edc/EDC%20Training%20Handouts/When%20Generations%20Collide%20final.ppt Source: When Generations Collide, Lancaster and Stillman http://www.etsu.edu/edc/EDC%20Training%20Handouts/When%20Generations%20Collide%20final.ppt Born 1981-2000 76 Million Generation Y/ Millenials Born 1965-1980 46 Million Generation X Born 1946-1964 78 Million Baby Boomers Born 1925-1945 75 Million Traditionalists
16. Clash Points Goals Institutions Career Path Reward Feedback Source: When Generations Collide, Lancaster and Stillman http://www.etsu.edu/edc/EDC%20Training%20Handouts/When%20Generations%20Collide%20final.ppt
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