Rubato Introduction

Rubato Media Systems Technical Overview September 2008

Rubato Media Systems ,[object Object],[object Object],[object Object],[object Object],Universal Media Player and Media Guide

Management Team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Problem/Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Do You Like Your TiVo? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“iPod for Internet TV” TV Existing Video Websites Rubato Media Service Rubato Media Player Rubato User Web Site … finds and plays Internet video with a customized interface and remote. … catalogs Internet video and sorts it according to each user’s preferences. … lets users customize playlists and subscribe to Internet videos.

Too Good To Be True? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Rubato Media Appliance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Argyle Design ( www.argyle-design.com )

Media Player ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Video Guide Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

User Web Site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Future Media Player Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object]

Internet Video Ecosystem ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Internet Distributers Platform Content Internet Video Ecosystem TV PC FOX Xbox 360 Playstation 3 AppleTV User Generated Blu-ray Players TiVo NBC CBS ABC 1000s of content owners FOX NBC CBS Apple 1000s of Internet Video Sites Hulu ABC YouTube Microsoft Xbox Live

Internet Distributers Platform Content Content Provider - NBC TV FOX Xbox 360 Playstation 3 AppleTV User Generated Blu-ray Players TiVo CBS ABC 1000s of content owners FOX CBS Apple 1000s of Internet Video Sites ABC YouTube NBC PC Hulu NBC Microsoft Xbox Live

Internet Distributers Platform Content Distributor - Hulu TV Xbox 360 Playstation 3 AppleTV User Generated Blu-ray Players TiVo CBS ABC 1000s of content owners FOX CBS Apple 1000s of Internet Video Sites ABC YouTube PC NBC NBC FOX Hulu Microsoft Xbox Live

Internet Distributers Platform Content Platform – Xbox 360 TV PC FOX Playstation 3 AppleTV User Generated Blu-ray Players TiVo NBC CBS 1000s of content owners FOX NBC CBS Apple 1000s of Internet Video Sites Hulu ABC YouTube ABC Xbox 360 Microsoft Xbox Live

Internet Distributers Platform Content Rubato Media Systems TV “ Aggregator” AppleTV TiVo Apple Microsoft Xbox Live FOX NBC CBS ABC User Generated 1000s of content owners 1000s of Internet Video Sites YouTube ABC CBS NBC Hulu FOX Rubato Media Systems PC Playstation 3 Xbox 360 Blu-ray Players

Container Format Codec Transport Player Application Flash Video Streaming .flv VP6 H.264 RTMP Flash Player Hulu Player .flv H.263 H.264 HTTP Flash Player YouTube Player .flv VP6 HTTP Flash Player Generic Player User Interface Playback Control User Interface Playback Control User Interface Playback Control Java & BD-J Third Party Rubato

Java Container Format Codec Transport … … … Player Application Video Source Abstraction Layer Rubato Media Player (Flash) Flash Player .flv H.263 HTTP .f4v VP6 RTMP .f4p H.264 RTSP .swf VC1 P2P User Interface Playback Control Authen-tication Guide Java & BD-J Third Party Rubato

Container Format Codec Transport … … … Player Application Video Source Abstraction Layer Rubato Media Player (Java) Java VM HTTP H.264 P2P Java & BD-J Third Party Rubato User Interface Playback Control Authen-tication Guide

Management Team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

First-mover Advantage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Barriers to Entry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Comparable Exits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Potential Acquiring Companies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ad Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Rubato Introduction

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