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Using Technology to
Market Your Program
http://go.ncsu.edu/twitter-wdced


Doug Clement
John Dorner
Having Conversations
  Through Twitter

Doug Clement
John Dorner
Why aren't we using it already?
 • Don't understand it
 • Don't see the value
 • Haven't taken the time to learn
 • Don't have someone to be 'social with'
 • Culture of the organization
 • Fear of sharing
 • What's your reason?
2 Challenges
• Post at least once a day
• Read what each other are
 posting


            1 Rule
           Be yourself


                             Let's Learn
                              Together
Benefits
• Get to know and understand each other better
     o on a professional level
     o on a personal level
•   Learn
     o things to help you in your everyday life
     o about yourself
     o how this may or may not be useful to NCCE
•   Discover new reading materials
•   Reminders of things you should be doing
•   New ideas
WDCEDs already using Twitter

        • Doug Clement @DouglasClement
        • Molly Sandfoss @masandfoss
        • Seth Nagy @heliothiszea
        • Jerry Moody @FraserAgentNC
        • Spring Williams @springwb
        • Your name here
  https://twitter.com/i/#!/jdorner/west-district-ceds
Getting Started
Picking a username
•short
•identifiable as you
•memorable
Configure your account
Configure your account
• Select your time zone
• Always use HTTPS
• Require personal info to reset
  password
• Add your mobile phone number
• Email notifications
• Design - make it pretty
Twitter Basics
@username

Give credit
•RT - Retweet
•MT - Modified Tweet
•OH - Overheard
•via

DM @username - Direct Message

#hashtags
Tags of interest
 • #coopext
 • #CESvalue
 • #localfood
 • #NeXc2012
 • #netlit
 • #agchat
 • #manuremonday
 • #FF (Follow Friday)
 • #WDCED
What do you have to share?
A Thought
Victor Villegas @OSUExtTech
#CoopExt Master Gardeners are some of the
greatest volunteers you'll find anywhere!
#landscapechat

      Mitch Owen @DrMitchOwen
      I have been exploring using a pinterest page to
      present my leadership model. Really wondering if
      this is another way of teaching the concepts.
Something You Learned
Joe Zublena @NCCESDrZ
Interesting pro-farming video going viral
www.youtube.com/watch?v=48H7zOQrX3U

            Empowering People @douglasclement
            Four Principles For the Open World
            www.ted.com/talks/lang...

Kelly Brannock @kellybrannock
Ability to communicate and engage w others is
essential for new librarians #ceforum12
Announcements
ValleyCrest @ValleyCrest
Don't miss next week's #landscapechat with
@ACEMentorInc. Great program for youth in
#Architecture, #Construction & #Engineering
   Sarah Baughman @programeval
   Just saw the lineup for #NeXc2012! Lots of good stuff
   from amazing #coopext folks like @ndbob @sjudd
   @aafromaa @abcrocker @jdorner & more
ACESedu @ACESedu
New publication on the ABCs of Climate Variability
bit.ly/OJJQOD #Alabama #agchat
Thank someone
ValleyCrest @ValleyCrest
Seriously! What a great discussion. Thanks to
@BackyardWisdom for your wisdom... we all
learned a ton #landscapechat
      FamilyFoodsFitness @FFFCoP
      Thanks @USDA for answering our questions &
      continuing to be a valuable discussion-all levels
      promoting/providing healthy
      options! #schoolfoodsrule
Something interesting you read
Deborah Crandall @debor226
One in five North Carolinians lack health insurance
goo.gl/CpqPj



      Maggie Lawrence @BackyardWisdom
      Inspirational RT @WDCGardener: Video Wed:
      Wangari Gardens in DC bit.ly/MZREnF
       #communitygardens #urbanag #gardendc
      #gardening
Ask a question
CDCObesity @CECObesity
Schools influence children's eating habits. Does
your school have strong nutrition standards?
go.usa.gov/rnZY #AskUSDA #schoolfoodsrule


      John Dorner @jdorner
      storify.com/ or http://www.scoop.it/ which do you
      prefer? why?
Something you saw
Jennifer Smith @dgco_gardener
Seeing lots of aster yellows disease in
flowers dispite warm dry weather:
bit.ly/P9J98J #LawrenceKS #garden


Molly A. Sandfoss @masandfoss
Hops... who wants a beer?
twitpic.com/acs9io
Something you are proud of
Empowering
People @DouglasClement
Just helped a lady with a recipe for
reduced-salt pickles. So glad to help
people continue to enjoy...
fb.me/RexJFQ6h

      Janyne Kizer @jmkizer
      Swam 2700 meters in 1 hour and 21 minutes and
      felt good. Lots of kicking in the warm up warm up
      drills (~14:30) 2x, ... bit.ly/OooT1N
Something made you mad or sad
Jamie Seger @jamies4families
I swear I spend more time filling out paperwork to
travel than I do actually traveling... sigh



      Ben MacNeill @chillnc
      "I really regret that last 'tangry' BBQ taco" - my
      stomach the rest of the afternoon.
Something made you happy
Fǽhƶ y Άbdul Raẖ mān @nmmoney
Congrats @programeval... on the "new" position.



    John Dorner @jdorner
    WOO HOO!!! Google Spreadsheets adds cell
    protection
    support.google.com/docs/bin/answer.py?hl=en&answer
     What features are missing THAT YOU USE in
    Excel?
What are you doing?
Howard Rheingold @hrreingold
Heading for KQED Forum this morning for 10 AM
interview abt #netsmart
kqed.org/a/forum/R201208291000
      Moly A. Sandfoss @masandfoss
      Getting up w/ the chickens b/c I'm going 2 b w/
      chickens, goats, sheep, pigs & cows 2day @ 66th
      Annual McDowell Co. Youth Livestock Show. :)
Kevin Gamble @k1v1n
I'm at Starbucks (Cary, NC) 4sq.com/PsZvvG
Be humorous
Funny One Liners @funnyoneliners
The cashier told me "Strip down, facing me." How
was I to know she meant my debit card? RT
@OccupyPurpleOB

    Car Talk @cartalk
    #Toyota recalls RAV4 for loose suspension nuts...
    Shhh, if NPR recalls loose nuts, we're done for!
    bit.ly/RcVlaZ
Retweet someone else's post
Terrence Wolfork @trwolfork
10 Reasons Twitter Works in Education
zite.to/MZdeZZ via @zite

    Susan Colucci @SuzyNCSU
    RT @TheBlissfulChef It's about time: Doctors
    writing prescriptions for fresh fruits and vegetables
    for obese patients bit.ly/MKzoiS
Be profound
Marshall Stewart @MarshallStewart
Motivational Moment - Teach - You don't have to
be in a classroom to teach. We teach every day in
what we say and how we live our lives.

      Molly A. Sandfoss @masandfoss
      My guiding work philosophy... WWJT (What would
      Joe think?)
Conversation Extensions
Conferences

Online Meetings
Get an app
• Online tools to help organize your social media
• Make it easier to use
• Two we recommend are
   o Tweetdeck
   o Hootsuite
Hootsuite
• Keep up with
    multiple social
    networks &
    RSS
•   Nothing to
    install
•   Message
    Scheduling
•   Free/Paid
    versions
Tweetdeck
• Arrange your feeds with customizable columns
• Focus on what matters with powerful filters
• Schedule Tweets to suit your audience
• Monitor and manage unlimited accounts
• Stay up to date with notification alerts for new Tweets
First Steps
•Create your account
•Configure Preferences
•Find & Follow each other
 o https://twitter.com/#!/jdorner/west-district-ceds
•TWEET
 o Use #wdced hashtag
•Have FUN!!!
One more advantage of sharing
Molly A. Sandfoss @masandfoss
Olympics can be so addictive.



     Molly A. Sandfoss @masandfoss
     Beer is addictive too. So if anyone wants to bring
     me some Summer Shandy, I would be willing to
     meet them at the state line... TN, VA or SC
Working Differently
From Steve Judd via Google +Key takeaway for me:A network mindset
exercises leadership through active participation, openness,
decentralized decision-making, and collective action. It means operating
with an awareness of the networks the organization is embedded in, and
listening to and cultivating these networks to achieve impact. It means
sharing by default and communicating through a network model, rather
than a broadcast model—finding where the conversations are
happening and taking part.It's about the power of the network, not the
tools and technologies.Pamela Doherty originally shared this
post:Becoming a networked nonprofit-
http://www.ssireview.org/blog/entry/becoming_a_networked_nonprofit

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Having Conversations Through Twitter

  • 1. Using Technology to Market Your Program http://go.ncsu.edu/twitter-wdced Doug Clement John Dorner
  • 2. Having Conversations Through Twitter Doug Clement John Dorner
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  • 7. Why aren't we using it already? • Don't understand it • Don't see the value • Haven't taken the time to learn • Don't have someone to be 'social with' • Culture of the organization • Fear of sharing • What's your reason?
  • 8. 2 Challenges • Post at least once a day • Read what each other are posting 1 Rule Be yourself Let's Learn Together
  • 9. Benefits • Get to know and understand each other better o on a professional level o on a personal level • Learn o things to help you in your everyday life o about yourself o how this may or may not be useful to NCCE • Discover new reading materials • Reminders of things you should be doing • New ideas
  • 10. WDCEDs already using Twitter • Doug Clement @DouglasClement • Molly Sandfoss @masandfoss • Seth Nagy @heliothiszea • Jerry Moody @FraserAgentNC • Spring Williams @springwb • Your name here https://twitter.com/i/#!/jdorner/west-district-ceds
  • 11. Getting Started Picking a username •short •identifiable as you •memorable
  • 13. Configure your account • Select your time zone • Always use HTTPS • Require personal info to reset password • Add your mobile phone number • Email notifications • Design - make it pretty
  • 14. Twitter Basics @username Give credit •RT - Retweet •MT - Modified Tweet •OH - Overheard •via DM @username - Direct Message #hashtags
  • 15. Tags of interest • #coopext • #CESvalue • #localfood • #NeXc2012 • #netlit • #agchat • #manuremonday • #FF (Follow Friday) • #WDCED
  • 16. What do you have to share?
  • 17. A Thought Victor Villegas @OSUExtTech #CoopExt Master Gardeners are some of the greatest volunteers you'll find anywhere! #landscapechat Mitch Owen @DrMitchOwen I have been exploring using a pinterest page to present my leadership model. Really wondering if this is another way of teaching the concepts.
  • 18. Something You Learned Joe Zublena @NCCESDrZ Interesting pro-farming video going viral www.youtube.com/watch?v=48H7zOQrX3U Empowering People @douglasclement Four Principles For the Open World www.ted.com/talks/lang... Kelly Brannock @kellybrannock Ability to communicate and engage w others is essential for new librarians #ceforum12
  • 19. Announcements ValleyCrest @ValleyCrest Don't miss next week's #landscapechat with @ACEMentorInc. Great program for youth in #Architecture, #Construction & #Engineering Sarah Baughman @programeval Just saw the lineup for #NeXc2012! Lots of good stuff from amazing #coopext folks like @ndbob @sjudd @aafromaa @abcrocker @jdorner & more ACESedu @ACESedu New publication on the ABCs of Climate Variability bit.ly/OJJQOD #Alabama #agchat
  • 20. Thank someone ValleyCrest @ValleyCrest Seriously! What a great discussion. Thanks to @BackyardWisdom for your wisdom... we all learned a ton #landscapechat FamilyFoodsFitness @FFFCoP Thanks @USDA for answering our questions & continuing to be a valuable discussion-all levels promoting/providing healthy options! #schoolfoodsrule
  • 21. Something interesting you read Deborah Crandall @debor226 One in five North Carolinians lack health insurance goo.gl/CpqPj Maggie Lawrence @BackyardWisdom Inspirational RT @WDCGardener: Video Wed: Wangari Gardens in DC bit.ly/MZREnF #communitygardens #urbanag #gardendc #gardening
  • 22. Ask a question CDCObesity @CECObesity Schools influence children's eating habits. Does your school have strong nutrition standards? go.usa.gov/rnZY #AskUSDA #schoolfoodsrule John Dorner @jdorner storify.com/ or http://www.scoop.it/ which do you prefer? why?
  • 23. Something you saw Jennifer Smith @dgco_gardener Seeing lots of aster yellows disease in flowers dispite warm dry weather: bit.ly/P9J98J #LawrenceKS #garden Molly A. Sandfoss @masandfoss Hops... who wants a beer? twitpic.com/acs9io
  • 24. Something you are proud of Empowering People @DouglasClement Just helped a lady with a recipe for reduced-salt pickles. So glad to help people continue to enjoy... fb.me/RexJFQ6h Janyne Kizer @jmkizer Swam 2700 meters in 1 hour and 21 minutes and felt good. Lots of kicking in the warm up warm up drills (~14:30) 2x, ... bit.ly/OooT1N
  • 25. Something made you mad or sad Jamie Seger @jamies4families I swear I spend more time filling out paperwork to travel than I do actually traveling... sigh Ben MacNeill @chillnc "I really regret that last 'tangry' BBQ taco" - my stomach the rest of the afternoon.
  • 26. Something made you happy Fǽhƶ y Άbdul Raẖ mān @nmmoney Congrats @programeval... on the "new" position. John Dorner @jdorner WOO HOO!!! Google Spreadsheets adds cell protection support.google.com/docs/bin/answer.py?hl=en&answer What features are missing THAT YOU USE in Excel?
  • 27. What are you doing? Howard Rheingold @hrreingold Heading for KQED Forum this morning for 10 AM interview abt #netsmart kqed.org/a/forum/R201208291000 Moly A. Sandfoss @masandfoss Getting up w/ the chickens b/c I'm going 2 b w/ chickens, goats, sheep, pigs & cows 2day @ 66th Annual McDowell Co. Youth Livestock Show. :) Kevin Gamble @k1v1n I'm at Starbucks (Cary, NC) 4sq.com/PsZvvG
  • 28. Be humorous Funny One Liners @funnyoneliners The cashier told me "Strip down, facing me." How was I to know she meant my debit card? RT @OccupyPurpleOB Car Talk @cartalk #Toyota recalls RAV4 for loose suspension nuts... Shhh, if NPR recalls loose nuts, we're done for! bit.ly/RcVlaZ
  • 29. Retweet someone else's post Terrence Wolfork @trwolfork 10 Reasons Twitter Works in Education zite.to/MZdeZZ via @zite Susan Colucci @SuzyNCSU RT @TheBlissfulChef It's about time: Doctors writing prescriptions for fresh fruits and vegetables for obese patients bit.ly/MKzoiS
  • 30. Be profound Marshall Stewart @MarshallStewart Motivational Moment - Teach - You don't have to be in a classroom to teach. We teach every day in what we say and how we live our lives. Molly A. Sandfoss @masandfoss My guiding work philosophy... WWJT (What would Joe think?)
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  • 33. Get an app • Online tools to help organize your social media • Make it easier to use • Two we recommend are o Tweetdeck o Hootsuite
  • 34. Hootsuite • Keep up with multiple social networks & RSS • Nothing to install • Message Scheduling • Free/Paid versions
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  • 36. Tweetdeck • Arrange your feeds with customizable columns • Focus on what matters with powerful filters • Schedule Tweets to suit your audience • Monitor and manage unlimited accounts • Stay up to date with notification alerts for new Tweets
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  • 39. First Steps •Create your account •Configure Preferences •Find & Follow each other o https://twitter.com/#!/jdorner/west-district-ceds •TWEET o Use #wdced hashtag •Have FUN!!!
  • 40. One more advantage of sharing Molly A. Sandfoss @masandfoss Olympics can be so addictive. Molly A. Sandfoss @masandfoss Beer is addictive too. So if anyone wants to bring me some Summer Shandy, I would be willing to meet them at the state line... TN, VA or SC
  • 41. Working Differently From Steve Judd via Google +Key takeaway for me:A network mindset exercises leadership through active participation, openness, decentralized decision-making, and collective action. It means operating with an awareness of the networks the organization is embedded in, and listening to and cultivating these networks to achieve impact. It means sharing by default and communicating through a network model, rather than a broadcast model—finding where the conversations are happening and taking part.It's about the power of the network, not the tools and technologies.Pamela Doherty originally shared this post:Becoming a networked nonprofit- http://www.ssireview.org/blog/entry/becoming_a_networked_nonprofit

Notas del editor

  1. John This Presentation is available at http://go.ncsu.edu/twitter-wdced So if you write that down, you won't have to copy anything that is on a slide. We started out planning to talk about "Using Technology to Market Your Program", but in the process of identifying the needs of this group, we realized we weren't ready to market our programs with these tools yet, we had to get comfortable with them and "learn the culture" of the venue. Before you can use technology for teaching or communicating with your clientele, you have to have used it to learn and communicate with your peers.Just like moving to a new town, you have to understand the culture of the area. In college, the first question people would ask you is "What's your major?"When I moved to Georgia, the first question people asked me was "What church do you belong to? " and "Would you like to come visit ours?"When I moved to WNC, the first question people asked was "Where are you from?"Each place had it's own dress code, topics you could and could not talk about, and other ways to 'fit in'.Last week, Carolyn and I were going to go to the "Shindig on the Green" in Asheville Pack Square Park. I was informed that the shirt I had on was not 'appropriate'. "You don't want to wear that... (bright colored shirt) you'll look like a tourist."The same thing applies when joining an online group/discussion.When you join a club or group, you don't jump in on your first visit and start trying to teach them or market your wares or anything else. You hold back your opinions and wait until you've developed an understanding of the culture of the group.You don't start teaching a class or speaking in public if you've never taken a class or observed someone speaking in public. Why would you expect to start teaching, or participating with a group without understanding its dynamics. 
  2. Doug So, we decided to change the title to "Having Conversations Through Twitter" and use Twitter as a good introduction to using Social Media for marketing our programs and teaching and evaluating them too.
  3. Doug Twitter is a Social Media platform  that allow us to have conversations and to learn from others http://www.jarche.com/2012/08/please-tell-me-about-your-pkm/   
  4. Doug Consumption of Products Spread much faster today that in the past.  
  5. Doug
  6. Doug
  7. Doug If there was a way you could use "Social Media" that wouldn't take more than five minutes a day and would be valuable to YOU , would you be interested? Value - Cost/Benefit where cost=time
  8. We'd like to recommend that you take a month and immerse yourself into Twitter. All we ask is a commitment of less than 5 minutes a day. You may discover information you find beneficial or interesting that will take you hours to digest, think about, learn, read, etc. The time spent does not count towards the 5 minutes. Let's learn together http://www.cals.ncsu.edu/agcomm/news-center/extension-news/16621/   Photo credit for finger guy :  Tsahi Levent-Levi  http://www.flickr.com/photos/86979666@N00/7623744678/
  9. John Let me (John) know and I'll add you to this list to make it easier to find/follow each other.
  10. John
  11. John
  12. John HTTPS: for increased security when you enter your username/password Require personal info to reset password - again - improved security Add mobile phone number to get SMS messages for certain types of messages    tweets from those you've identified, DMs,mentions, retweets, favorites, etc. Set Sleep settings - times you don't want to receive SMS messages Email - when do you want to get an email about activity related to your account
  13. John @username to refer to someone #hashtags to identify keywords or agreed upon string honey vs. #honey RT - retweet MT - modified tweet OH - Overheard via DM - user must be following you
  14. John #FF - suggest who others should follow on Fridays Photo Credit: http://www.flickr.com/photos/celesteh/4346584176/sizes/z/
  15. Notice the @ sign followed by the username and the hashtags You can click on those to go to that user's page - so you could follow them or click on the hashtag to see other tweets with the same hashtag
  16. Doug Twitter can be used to extend the conversations to other online users ie conventions, conferences, and online meetings.  Twitter allows a discussion to occur
  17. Doug It allows more involvement in a topic or an event
  18. Doug
  19. Doug
  20. Doug
  21. Doug
  22. Doug Do we want a smaller 'easier' page like this one (3 cols) or the one you posted with 5 cols?
  23. Doug
  24. John If you follow or me, I'll add you to my 'WD CED list' Use #wdced for info of interest to West District CEDs
  25. John Present Molly with a 6 pack of Summer Shandy for being a "Leader" amongst the West District CEDs in using Twitter
  26. This slide is just to capture the information - not to be shown