1. Making Dumb Clouds Smart
Joe Drumgoole/ Eamon Leonard
Confidential Slide No. 1

2. What is Cloud Computing?
• Virtualised Infrastructure
• Pay as your use
• Scale Up/Scale Down
• Unbounded Resources
• IaaS, PaaS, SaaS
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3. Core Services
• Storage
• Compute
• Queuing
• Entity Storage (poor man’s database)
• Others – CDN, Native Disks
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4. The Players
• Infrastructure as a Service (IaaS)
– Amazon, Microsoft, RackSpace, GoGrid
• Platform as a Service (PaaS)
– Google, Microsoft, SalesForce
• Software as a Service (SaaS)
– Google, Microsoft, SalesForce
• Emerging Players
– IBM, Oracle, HP
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5. Larger Firms Are More Interested In Pay-Per-Use Hosting Of
Virtual Servers At Providers
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6. Adoption – Amazon Storage
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7. The Opportunity
Reduce your cost base by
understanding your cloud
spending
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8. Emerging Services
Queue Request Storage Queue
Length Latency RAID RAID
Cloud Cloud
Performance Redundancy
Txn Automated
Caching Backup
Ratios Fail over
Cost Real Time
Comparison Txn Costs
Cloud
Analytics
Historical Latency
Analysis Comparison
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9. Key Launch Services
Queue Request
Length Latency
Cloud Cloud
Performance Redundancy
Txn
Ratios
Cost Real Time
Comparison Txn Costs
Cloud
Analytics
Historical Latency
Analysis Comparison
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10. The Problem
• Per Transaction Services
• But coding errors can magnify costs
• Need realtime prediction and alerting
– During development
– During production
• Need mirroring for redundancy
• Caching for Performance
• Cost comparison between vendors
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11. Focus
Better User Experience
Not
More Features
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12. Pricing
• Charge for use of the software stack
• Fixed price per service
• Software stack is rented as a packaged
offering (AMI)
• Use Amazon DevPay/SimplePay
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13. Launch Plan
• Alpha – Private Users – September ‘09
• Public Beta – Invitations – October ‘09
• Full Release – November ’09
• Launch Partners with Microsoft Azure at PDC
• Submit to Techcrunch 50/Demo
• Incorporate US Subsidiary for billing
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14. Events
• Tech Conferences
– TechCrunch 50
– Le Web 3.0
– Next Web
– Web 2.0 Expo
– Any Cloud Computing Event
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15. Blog Coverage
• TechCrunch
• Startup Squad
• Read Write Web
• Dave Winer
• Robert Scoble
• Use Cloud Analytics as driver
• Produce “Quarterly Cloud Report”
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16. Financials (Euros)
Q3 Q4 Q1 Q2 Q3 Q4 Totals
2009 2009 2010 2010 2010 2010
Dev 65000 60000 60000 60000 60000 60000 365000
Costs
Mkt 3600 7800 7800 17300 37800 37800 112100
Costs
G&A 8000 3000 13000 3000 3000 3000 33000
Costs
Revenue 0 0 24000 90000 200000 350000 664000
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17. Competitors
• Excel downloads from Amazon
• Azure?
• Home grown solutions
• Remember analysing Apache Log files?
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18. Conclusion
• Cloud Computing is Hot
• Vendors have feature obsession
• End users want integrated services
• Transaction costs will kill you
• Pay as you use – Know what you use
• It might be cheaper next door
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19. Your Turn
Q&A
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20. The Solution
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