Overview of the FeedHenry pproach to building cross platform mobile cloud apps

1. The FeedHenry Platform
Simplifying Enterprise Mobility…
Powering Mobile Apps from the Cloud
Joe Drumgoole
VP Solutions, FeedHenry
October 2011
http://twitter.com/jdrumgoole

2. Mobile Networks: Ready
• 2G and 3G networks now widely deployed
• Wi-Fi hotspots augment the access
• Baseline for mobile data is established, cost is
now right for consumers
• LTE and other improvements to follow
• SmartPhones are ubiquitous and cheap(ish)

3. SmartPhones are Here to Stay

4. Big Market Potential

5. Smartphones
PIM
Optical Touch
Systems Screen
Location Apps Internet

6. Apps
Personal
Productivity
Social Mobile
Networking Workforce
Mobile
Games Apps Business

7. Mobile Capability Maturity
Mobile Web
Vanity App
Viewer App
Feature App
Full Service App

8. The Challenges
• User Interaction Design
• Small Screen Design
• Device Capabilities
• Device Resolutions and Dimensions
• Cloud Interfaces
• “Standards”

9. Smart Phone Test Explosion
4.1
4.2
iOS
HTC 4.3 Apple
Google 5.0
2.3
3.1
Android
Mobile App 3.2
4.0
4.5.0
4.6.0
Samsung
LG 4.6.1
BlackBerry Sony
5.0.0 Ericsson
6.0.0
7.0.0

10. Cross Platform Solutions
Hybrid
Native App
Mobile App
Web

11. FeedHenry Hybrid App
Native Container
Cloud Mobile UI
API
JQuery Third Party UI
Device
Sencha Carousel Backbone
Library

12. Anatomy of a FeedHenry App
SAGE
FH Mobile App
AWS
FeedHenr
Device FH y
UI
Library API Cloud
ERP
SaaS

13. HTML 5
• HTML
• CSS
• JavaScript
• 2D Canvas
• Video
• Geo Location
• Offline Storage
• History API
• Drag and Drop API

14. End-to-end Mobile Application Solution for Enterprise
The Mobile Application Platform provides an end Cross platform apps for all
to end solution for building, deploying and Build & Deploy
devices
managing mobile apps
Discover & Via Public and Private App
Distribute stores and OTA
Access & Control access to app from
Authentication the enterprise
Mobile Application Platform
……as a Service
Server-side execution,
Execute & Store caching & storage
Integrate & Connect to internal IT and
Connect business systems
Enterprise Apps
Manage & App distribution and
All Major Smartphones and Pads
Report performance

15. The Platform is Portable
The FeedHenry Cloud consists of the three main components running in a public,
private or hybrid infrastructure Devices
FeedHenry Studio FeedHenry Server-side
FeedHenry Build Farm
App Stores
Public Private Virtual/Hybrid
Q2 2012 dedicated regulated co-located virtual hybrid
deployment environmen infrastructure public/private
t

16. FeedHenry Cloud
Core
Studio
Services
IDE FH APIs
Build FH Business Logic
Portfolio Mgmt Access Rights
Analytics GitHub
Access Rights
Build Server
Farm Side
Execution
Native Builds Backend
Storage Integration
Naming Server Side APIs
Debugging EndPoint Mgmt
Billing/Metering

17. Case Study : Travel - Aer Lingus
• Launched on Android, iPhone,
BlackBerry and Nokia WRT
• Deep server-side integration
to manipulate data needed by
client and bundle it for
delivery as single integrated
JSON request

18. Case Study: Financial Services - NCB
• Live in Android Market
Place and Apple App Store
• Deep server-side API
integration with a
customer’s share portfolio
details
• Mapping/directions to
location of HQ

19. Sample FeedHenry Apps
RTÉ RTÉ Irish Life Guinness
DocOnOne Insurance NCB
PocketPlayer Storehouse
Quotes Client View
MOP
Aer Lingus Independent.ie Riverdance MyMed
Matheson
File
Ormsby
Prentice

20. Conclusion
• SmartPhones + Feature Phones => Phones
• HTML 5 is the future
• Tablets are going to be huge for Enterprise
• If you ain’t got Cloud you ain’t got game
• There’s a company near you that can help!

21. Contact
Joe Drumgoole
VP Solutions
Joe.Drumgoole@feedhenry.com
http://twitter.com/jdrumgoole