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Rapid fire talk
Dynamic Product Labeling
Jon Duke MD, MS Regenstrief Institute
3258 3391
3841
5317
7458
8160
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
Pre-1960 1960-1969 1970-1979 1980-1989 1990-1999 2000-2009
WordCount
Date of Drug Approval
Drug Labels are Growing Longer
70
103
111
118
121
127
165
185
227
241
384
0 50 100 150 200 250 300 350 400
All Drugs
Bisphosphonates
Beta Blockers
Benzodiazepines
NSAIDs
Statins
ACE-Inhibitors
Proton Pump Inhibitors
5-HT1 Agonists (Triptans)
Atypical Antipsychotics
SSRI's
Mean Number of ADE's per label
DrugClass Drug Labels are Packed with Warnings
Duke J, Friedlin J, Ryan P. A Quantitative Analysis of Adverse Events and ‘Overwarning’ in Drug Labeling. Archives of Internal Medicine. May 2011;171(10):944-6.
Rapid fire talk
We’ve Got a Global Problem
Kesselheim AS, Franklin JM, Avorn J, Duke J. Speaking the same language? International variations in the safety information accompanying top-selling prescription drugs.
BMJ Journal of Quality and Safety. 2013 22(9):727-734.
Drug labels have become more relevant to
industry, regulators, researchers, and lawyers
than they are to patients and providers
Dynamic Product Labeling refers to customizing the
user experience of a drug label to make it
- More patient-specific
- More provider-relevant
Zaxyza
Rapid fire talk
Rapid fire talk
Augmenting the User Experience with Layers
Rapid fire talk
Evidence Layers
Observational Data
Literature Evidence
Adverse Event Reporting
Malpractice / Tort Cases
Provider Historical Data
Ontologies
+ Patient Data
Zaxyza
Rapid fire talk
Enter drug name
Additional Data Layers
Observational Data
Literature Evidence
Adverse Event Reporting
Malpractice / Tort Cases
Provider Historical Data
Ontologies
Observational Data Analysis
Abnormal Hepatic Function
with Zaxyza
+ Patient Data
Rapid fire talk
Enter drug name
Additional Data Layers
Observational Data
Literature Evidence
Adverse Event Reporting
Malpractice / Tort Cases
Provider Historical Data
Ontologies
Literature Evidence on
Abnormal Hepatic Function with Zaxyza
3 Randomized Controlled Studies
5 Observational Studies
11 Case Reports
2 Review Papers
+ Patient Data
Rapid fire talk
Enter drug name
Additional Data Layers
Observational Data
Literature Evidence
Adverse Event Reporting
Malpractice / Tort Cases
Provider Historical Data
Ontologies
+ Patient Data
Rapid fire talk
Enter drug name
Additional Data Layers
Observational Data
Literature Evidence
Adverse Event Reporting
Malpractice / Tort Cases
Provider Historical Data
Ontologies
Malpractice Cases involving
Seizure and Zaxyza
127 cases on Lexis-Nexis
135 cases on Westlaw
87 cases on PACER
+ Patient Data
Rapid fire talk
Enter drug name
Additional Data Layers
Observational Data
Literature Evidence
Adverse Event Reporting
Malpractice / Tort Cases
Provider Historical Data
Ontologies In your patients on Zaxyza
Myalgia has occurred in 4 of 86 patients
+ Patient Data
Rapid fire talk
Dynamic Product Labeling requires a lot knowledge
- Knowledge of the evidence (literature,
observational data)
- Knowledge of the patient (manual entry, EHR)
Rapid fire talk
- The label customization framework itself is
lightweight (Javascript, CSS, HTML5)
- Initially targeting SPLs but ultimately extensible
to SPCs and other drug safety content
Rapid fire talk
Thank you.

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Dynamic Product Labeling Overview

  • 1. Rapid fire talk Dynamic Product Labeling Jon Duke MD, MS Regenstrief Institute
  • 2.
  • 3. 3258 3391 3841 5317 7458 8160 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 Pre-1960 1960-1969 1970-1979 1980-1989 1990-1999 2000-2009 WordCount Date of Drug Approval Drug Labels are Growing Longer
  • 4. 70 103 111 118 121 127 165 185 227 241 384 0 50 100 150 200 250 300 350 400 All Drugs Bisphosphonates Beta Blockers Benzodiazepines NSAIDs Statins ACE-Inhibitors Proton Pump Inhibitors 5-HT1 Agonists (Triptans) Atypical Antipsychotics SSRI's Mean Number of ADE's per label DrugClass Drug Labels are Packed with Warnings Duke J, Friedlin J, Ryan P. A Quantitative Analysis of Adverse Events and ‘Overwarning’ in Drug Labeling. Archives of Internal Medicine. May 2011;171(10):944-6.
  • 5. Rapid fire talk We’ve Got a Global Problem Kesselheim AS, Franklin JM, Avorn J, Duke J. Speaking the same language? International variations in the safety information accompanying top-selling prescription drugs. BMJ Journal of Quality and Safety. 2013 22(9):727-734.
  • 6. Drug labels have become more relevant to industry, regulators, researchers, and lawyers than they are to patients and providers
  • 7. Dynamic Product Labeling refers to customizing the user experience of a drug label to make it - More patient-specific - More provider-relevant
  • 10.
  • 12. Augmenting the User Experience with Layers
  • 13. Rapid fire talk Evidence Layers Observational Data Literature Evidence Adverse Event Reporting Malpractice / Tort Cases Provider Historical Data Ontologies + Patient Data Zaxyza
  • 14. Rapid fire talk Enter drug name Additional Data Layers Observational Data Literature Evidence Adverse Event Reporting Malpractice / Tort Cases Provider Historical Data Ontologies Observational Data Analysis Abnormal Hepatic Function with Zaxyza + Patient Data
  • 15. Rapid fire talk Enter drug name Additional Data Layers Observational Data Literature Evidence Adverse Event Reporting Malpractice / Tort Cases Provider Historical Data Ontologies Literature Evidence on Abnormal Hepatic Function with Zaxyza 3 Randomized Controlled Studies 5 Observational Studies 11 Case Reports 2 Review Papers + Patient Data
  • 16. Rapid fire talk Enter drug name Additional Data Layers Observational Data Literature Evidence Adverse Event Reporting Malpractice / Tort Cases Provider Historical Data Ontologies + Patient Data
  • 17. Rapid fire talk Enter drug name Additional Data Layers Observational Data Literature Evidence Adverse Event Reporting Malpractice / Tort Cases Provider Historical Data Ontologies Malpractice Cases involving Seizure and Zaxyza 127 cases on Lexis-Nexis 135 cases on Westlaw 87 cases on PACER + Patient Data
  • 18. Rapid fire talk Enter drug name Additional Data Layers Observational Data Literature Evidence Adverse Event Reporting Malpractice / Tort Cases Provider Historical Data Ontologies In your patients on Zaxyza Myalgia has occurred in 4 of 86 patients + Patient Data
  • 19. Rapid fire talk Dynamic Product Labeling requires a lot knowledge - Knowledge of the evidence (literature, observational data) - Knowledge of the patient (manual entry, EHR)
  • 20. Rapid fire talk - The label customization framework itself is lightweight (Javascript, CSS, HTML5) - Initially targeting SPLs but ultimately extensible to SPCs and other drug safety content