From Google to Facebook to Klout Scores there is a lot of information out there about your personal brand that employers can access - and studies show that they are doing just that! Find out how to develop a personal brand online that can make you more desirable to future employers, position you as an expert so that you stand out from a pile of resumes and at a bare minimum protect your privacy so you are not the next "don’t let this happen to you story.” This presentation will cover Facebook, LinkedIn, Twitter, Google+, Quora and Klout to help you create a plan to grow your personal brand, how to best network online and proactive steps you should take to protect your privacy.

1. Growing and Protecting Your Personal Brand Online
October 27, 2011
#YourBrand #MHYP

2. What We’ll Cover
• Building Your Brand
Social Media Profiles
Online Networking
Online Influencer Scoring
• Protecting Your Brand
Privacy
Alerts
• Q&A
#YourBrand #MHYP

3. Why It Matters
• Protect yourself
• Differentiate
yourself & grow
your career
• Network more
effectively
• Well, you are
already here
#YourBrand #MHYP

4. This is Your Resume
Profiles I’ve Created
Speaking (with a
profile I provided)

5. And You May Not Like It…
#YourBrand #MHYP

6. A Lot of Things Can Get You in Trouble
#YourBrand #MHYP

7. Or Help You
#YourBrand #MHYP

8. Websites to Create a Profile On
• Google
• Google+
• LinkedIn
• About.me
• Crunchbase
• Technorati
• Amazon
• Yelp
• MeetUp
• Twitter*
• Quora*
*If they are active

9. SEO Your Personal Brand
• Start with your name (use your middle initial if you have a
common name)
• Industry terms / buzz words
• Focus on local
• Create links to your top profiles
#YourBrand #MHYP

10. Proactive Protection
• Own the top results so bad comments on these sites and
blogs don’t immediately rise to the top
#YourBrand #MHYP

11. Your Brand: Facebook
• Chances are FB can do more harm, keep it mostly private
• Adjust settings so search engines can’t crawl your profile
Privacy Settings > Apps & Websites > Public Search
• Facebook Subscribe
#YourBrand #MHYP

12. Your Brand: LinkedIn
Profile Image
Headline
Current Position
Your Elevator Pitch
Keywords

13. Your Brand: LinkedIn
• The value of keywords
Note: This feature isn’t available for basic accounts
#YourBrand #MHYP

14. Your Brand: LinkedIn
• Profiles to connect
WordPress Blog
SlideShare (can include a video introduction of yourself)
Twitter
• Include your contact info
• Post updates regularly
• Get recommendations
• Join groups
• Grow your connections LinkedIn is the #12
most-visited website
in the World
#YourBrand #MHYP

15. Your Brand: Twitter
• Be an active user (or don’t do it)
• Grow your network
• Follow companies and individuals you want to know
• Interact with those people
• Learn about your industry
• Position yourself as an expert
Twitter is the #9
most-visited website
in the World
#YourBrand #MHYP

16. Your Brand: Quora
• Question & Answer social network
• Great way to connect with people in your industry
• Position yourself as an expert
#YourBrand #MHYP

17. Online Networking: LinkedIn
“Who’s Viewed Your Profile” may be the most valuable part of LinkedIn
#YourBrand #MHYP

18. Online Networking: Email Integration
• Inserts social content about
people into your Gmail, Outlook
or phone (iPhone, Andriod,
Blackberry)
• Gist, Rapportive & Xobni
#YourBrand #MHYP

19. Online Influencer Scoring
• Klout
• PeerIndex
• Kred (in beta)
And to take this a little less seriously: www.whattheklout.com
#YourBrand #MHYP

20. Know What’s Out There About You
#YourBrand #MHYP

21. Protect Yourself
• Google Alerts
• SocialMention
• Trackur
Everyone should set up a free
Google Alert for your name
#YourBrand #MHYP

22. Take-Aways
• Be honest and consistent
• Let your personality show
• Protect your privacy and know what’s out there about you
• Create additional online profiles to own the first page of
search results
• Use social networks to further your professional networks
• Position yourself as an expert
#YourBrand #MHYP

23. Question & Answer
Booyah
facebook.com/booyah
twitter.com/booyahagency
Jamie Duklas
twitter.com/jduklas
linkedin.com/in/jamieduklas
http://social-media-strategist.com/
slideshare.net/jduklas
Jamie Duklas | Director of Social Media | Booyah Online Advertising
11030 CirclePoint Road | Suite 350 | Westminster, CO 80020
ph: 303.345.6634 | fax: 303.345.6734 | booyahadvertising.com